If your business or blog happens to fit in one of the popular categories on Pinterest such as fashion, crafts or food, you might think that success will be easy and you don’t need to bother with Pinterest strategies. You would be mistaken. Because businesses and blogs in these categories are so prevalent on Pinterest, they sometimes have to be even more strategic to stand out from the crowd.
In this weeks episode:
I talk with food blogger Traci Antonovich about her experience with Pinterest. Traci is the author of The Kitchen Girl, a blog for stress-free recipes and simple kitchen tips for busy people who just want to eat better. Traci inspires people to take action and feel good about what they are eating and feeding their families. Her blog is a virtual home base for intentional eating.
Traci’s been using Pinterest for The Kitchen Girl since she started it in 2013. Her pins saw some repins and click throughs as she began building her presence on Pinterest but when she began using more specific Pinterest strategies, things began to change. Once Traci started pinning her images on group boards and working on her photography, her pins started taking off. She saw a surge in repins and in traffic to her blog
Traci recommends taking the best photos you can using your skills. She looks at each image and asks herself, “does that interest me?” Props, lighting and inspiration from other food bloggers are key.
For her photographs, Traci uses a DIY light system inspired by a YouTube video made from supplies found at the hardware store and around the house, but recommends using natural light whenever possible.
Here’s a screenshot of Traci’s recent “viral” pin for low fat avocado ranch dressing.
Let’s take a look at it to see what works:
- The point of action where the dressing on the spoon comes away from the dressing in the jar really catches the viewers eye and makes people want to know more.
- The timing of this pin is great – low fat, healthy recipe do incredibly well in December and January when people are thinking about New Year’s resolutions, health and fitness.
- Finally, avocados are really trending at the moment so this pin is likely to come up frequently in searches.
As Traci mentioned previously, group boards have been good for exposure. She found the ones she participates in through a food blogger’s Facebook group. The numbers of board contributors and followers vary as does the focus of the individual group boards. Traci’s found that there’s power in numbers when it comes to having your work seen.
So what happens when a pin goes viral and you see an influx of traffic? Traci believes this is a great time to add a mailing list opt in with a freemium – especially one that is relevant to the post that people are clicking in on. For example, she added a download for popular dressing recipes to her post for the avocado ranch dressing recipe. This is a great tool for capitalizing on the increased traffic to Traci’s site.
Just as we love that Traci encourages folks to live intentionally, we also love that she’s embraced both blogging and pinning intentionally. Her audience is sure to grow with all the hard work she’s putting in to her beautiful blog.
Pinterest Tip of the Week
When you using the SumoMe Share tool that I recommended a couple of weeks back, you may run into some issues related to the Pin It button. Traci has found that it will pull images from any Pinterest widgets you may have on your site, rather than just the post that’s being viewed. It’s possible that you can work around this using the app’s settings but be aware that there could be issues. I’m still a big fan of the tool and recommend using it.
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Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created OhSoPinteresting.com, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiasanchezrnbsn