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A Look at Pinterest Contests – Should You Pin it to Win it? OSP Episode 33

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Contests can be a great way to bring attention to your business and to your Pinterest account.

A Look at Pinterest Contests - Should You Pin it to Win it

In 2012 it was nearly impossible to be on Pinterest without seeing a pin linking to a “Pin it to Win It” contest. This year, they’re not as common and there’s a big reason why.

Pinterest has revised their contest guidelines they now require business owners and marketers to put more thought and creativity into their contests. The new guidelines encourage engagement and discourage actions that could be considered spammy.

This week on the podcast, I chat with social media pro, Lisa Kalner-Williams. She has spent months researching Pinterest contests and she shares some of her findings and best tips with us.


Lisa shares some tools with us that can be very helpful in managing Pinterest contest. They keep track of entries, help you select a winner and some can keep you in line with legal requirements. Here are her favorites:



In this episode

Lisa shares her best tips for businesses including:

  • Developing a plan for your contest
  • Choosing a prize to giveaway
  • Deciding on entry requirements
  • Promoting your contest
  • How to measure your contest’s success


Connect with Lisa

On her site: Sierra Tierra Social Media Marketing

On Pinterest

On Twitter

On Facebook

Will you be running a Pinterest contest for your business? To learn more about Pinterest contests, be sure to come back to Oh So Pinteresting on Friday, September 20th when Lisa will be guest posting and sharing even more information about Pinterest contests.


Also in this episode

I share a Pinterest Tip of the Week about pinning YouTube videos on Pinterest including how to bring attention to them with a custom thumbnail image. This video from YouTube wizard James Wedmore will guide you through the steps. Be sure to listen to the podcast to learn how you can make your YouTube videos and the custom  thumbnails work for you even more on Pinterest.


If you enjoyed this episode of the Oh So Pinteresting Podcast head on over to iTunes and subscribe to the show for free. I’d also appreciate it if you left me an honest rating and review while you’re there.

Don’t use iTunes? No problem, you can also subscribe on Stitcher. Thanks!




  1. Avatar

    Had been looking for some updated info on Pinterest contests, and I knew I could depend on you, Cynthia. Thanks so much! Great podcast, as always!

  2. Avatar

    Thanks so much, we enjoyed listening in. We’re a big fan of Woobox for contests on both Pinterest and Facebook!

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