“Pinterest is the social network for dream makers,” what a great statement from this week’s guest on the podcast, Vincent Ng.
Vincent is the president and chief blogger of Vancouver based MCNG Marketing. He is an avid Pinterest fan that shares my belief that it can be a very powerful tool in a business’s social media marketing arsenal.
Vincent and I chat about our passion for Pinterest and were sure to include some very actionable tips for you. He’s a great guy with a great sense of humor. I’m so glad that Pinterest has introduced me to another friend and I’m happy to introduce him to you.
In this episode:
- Men on Pinterest – is there a place for them here?
- A theory about the direction of Pinterest’s search feature – Vincent makes a very interesting discovery.
- Pin descriptions – What’s needed in a good pin description.
- What makes something pinnable – What kind of image is really necessary for success.
- Creating images just for Pinterest – A technique used by a big brand on Pinterest.
- Striving for the perfect pin – Overcoming this obstacle.
- Vincent’s most important tip for pinners – Doing this will put you head and shoulders above the rest.
Links mentioned:
Bike EXF Custom Motorcycles on Pinterest
Men on Pinterest podcast episode 23
Kate Bryan’s success with Pinterest, podcast episode 11
Connect with Vincent:
Do you have a question about Pinterest that you would liked answered on the blog or podcast? Feel free to leave it in the comments below or cal the Oh So Pinteresting voicemail line at 773-669-7461
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5 Comments
Thanks for another great podcast. A quick question… you talked about how Sephora was using images created just for Pinterest, and not on there website, even though it linked back to a page on their site. When I go to pin something, it just shows the images from the site. How would I go about putting in my own image? Thanks!
Hi Jessica. What Sephora did was create a Pinnable image that represented the product. An image that showed it being used such as a make up tutorial graphic. They would then upload that image to Pinterest, using the upload pin option, then add a link to the pin that goes to the product page on their site using the edit pin option.
I hope this clarifies this up a bit. Let me know.
Thanks for your question,
Cynthia
[…] answer a question from Jessica of Memories in Clay about a tactic discussed in episode 24 of the podcast used by beauty retailer Sephora. They create specific images to be used on Pinterest that […]
Thanks to Vincent’s closing tip about good board descriptions. I realized that mine were too simple, and I just revamped them.
Once again, a fun and helpful episode!
That’s awesome Lucy! I hope your new board descriptions bring you lots of new followers.