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Since Pinterest’s popularity has skyrocketed over the past year, many website owners have installed Pin It buttons on their sites to encourage visitors to share their content on Pinterest.  These handy little tools make it easy to pin an image but each can have its own way of adding a description.



The description of a Pin is located just underneath the image and is a very important part of the pin.  In the example pin below, it’s not crystal clear what the image is for but the description gives some very descriptive information.

Good descriptions will help you to remember what it’s about when you see it on your board if it isn’t so obvious from the image. Also, if someone uses the Pinterest search box for a word or phrase used in the description, the chances of it coming up are better. This could mean more repins!




***BONUS TIP*** The hashtag words used in descriptions are clickable shortcuts for doing a search for that word in Pinterest. 


The Pin It Buttons

Keep in mind, Pin It buttons come in all shapes and sizes and can have some differences in their functionality from the ones we review today.

Let’s start off by taking a look at the PinIt button I use at the top and bottom of each blog post. With this WordPress Plugin called ‘Pinterest “PIn it’ button’, I can pre-select the image, include my pre-written pin description and assign a URL to it for each post.



This option is the easiest for Pinterest users and the best for website/ blog authors. The Pinterest user doesn’t have to search through a screen full of images to pin and the description will be relevant to the content on the page.

For the site owner, this is a great plugin because you can choose an image and description which best represents your content . Better descriptions can mean more repins and more traffic back to your content. This plugin helps to prevent having the dreaded un SEO freindly ‘nice’ or ‘pretty’ used as a description for your image. It also keeps visitors from accidentally pinning an image that links back to the site’s main page instead of to the specific blog post or web page.


From the Pinner’s Perspective

The next two Pin it button options don’t offer the same kind of control for the author as the WordPress plugin but there are ways to get a good pin description with them.

The social sharing buttons I use at the bottom of each post include a Pinterest option. They are from Shareaholic and and are called Sexy Bookmarks. Ooh la la! 

No, they don’t stir the same response as Ryan Gosling but they are fun. They’re colorful and they grab your attention at the bottom of each blog post.




Another option for pinning online is the Pin it button for browsers’ bookmarks bar. It can be downloaded straight from Pinterest here. Once installed, it will look something like this:



When a visitor wants to pin one of the awesome images they find on Oh So Pinteresting 😉 or any other site and use the Pinterest button from the Sexy Bookmarks set or the Pin it button in the bookmarks bar, they’ll have the option to choose from any png or jpg image on the page. (Videos can also be pinned this way too.)



You might find this surprising, but not everyone reads Oh So Pinteresting and that means that sometimes you might come across a site that isn’t very ‘pinnable’. GASP!  Their image names are something like DSC_243. That crazy image file name becomes the description when the Sexy Bookmarks Pinterest button or the Pin it bookmark from Pinterest is used.

Here’s an easy trick for you if you find one of these sad images with and un-descriptive name. Highlight the post title or some descriptive text you would like to use for your pin’s description before clicking the Pin it button in the the bookmarks bar or from the Sexy Bookmarks. You can use up to 500 characters in your pin’s description.




Then click your choice of Pin it button options and the highlighted text becomes your description! Cool huh?




There are many more choices out there for Pin it buttons and I’m sure more are on their way. Do you have a favorite that you like to use? Please share it with us in the comments below  


As they say… Happy Pinning!



Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn:

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  1. Avatar

    I’ve added the “pin it” plugin to my list for the redesign of Fortuitous Housewife.

    And I never knew you could highlight text before clicking the “Pin It” to get the text automatically in the pin description.

    Always helpful hints!

    • Avatar

      Yay!!! I like your new social sharing buttons, very nice. Are those new buttons in your sidebar too?

      So glad you found this helpful 🙂

  2. Avatar

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