Tailwind Case Studies

How Tailwind Helped Nadalie Bardo Receive 3.7 Million Monthly Pinterest Views and Land a Book Deal

Published by
Lauren Noble


“​​I think you do have to believe in yourself or at least believe that you have something to offer or that it’ll work out. I honestly believe that the one key to success is just to not give up.”

Nadalie Bardo

Nadalie Bardo is an enthusiastic and motivational force, bringing sparkle and life to anything she touches. You can even feel her enthusiasm and passion in the audio of this interview. 

She’s a special person who makes the world more magical by doing what she loves.

While I’m sure Nadalie has always been a magnetic person, she wasn’t always following her passion. She used to have a 9-5 job with a 3-hour commute that made her miserable. 

“I did the whole thing. I was in grad school. I was in university for eight years, and then I finally got a job, and it was so disappointing. I was like, “Wow, this is it? I spent all that time working just to be stuck in traffic. I did the math, and driving back and forth for 40 years would take up five years of my life.”

I loved the fact that Nadalie not only did the math but made changes because of it. She knew there had to be more to life, that there should be more happiness in life. 

Something needed to change, and she felt pulled to start sharing what she was learning and experiencing. And so Nadalie took the first step by starting her blog, It’s All You Boo.

Nadalie Launches Her Blog It’s All You Boo

“My first official blog post was me ranting about hating the 9:00 to 5:00 life. And it just morphed into talking about things I was discovering about myself and motivation issues and discovering what it means to slay your goals.”

As Nadalie began dipping her toes in the water with her self-help-themed blog, she began seeing the same patterns of job disappointment in the people around her. People who were unhappy even though they were doing all the things they were told to do.

Being a loving person who deeply cares for others, Nadalie wanted to help motivate her friends and family members to believe in themselves. She wanted to help them feel worthy of happiness and inspire them to pursue it. 

She didn’t realize it at the time, but on the other side of figuring out how to believe in herself, she’d also find major success. 

“I started talking to friends, and I asked them two questions. One, are you happy? And two, do you feel successful? Do you feel that, or is there still something unfulfilled? And it was asking those questions where I came up with that saying. I found that was something I kept saying, it’s not those external things. It’s just about you.”

Those questions she asked herself and others led to the start of something. The beginning of shifting from a blog to a business. And shifting internally from doubting herself to surrendering and seeing where she could go.

Nadalie Starts An Inward Healing Journey

Nadalie began exploring her hold-ups, whether from fear or a lack of motivation, and she shared those findings to empower others. Doing this ignited something exciting. Nadalie began to build something as she talked about the personal behind-the-scenes journey of becoming herself and loving that person.

“I think if you want to be successful at this, one thing that has come to mind is that starting a business is a journey of personal development. And it touches every area of your life. You’ve got blocks about money? You’re going to have to face that. Do you have confidence issues? You’re going to have to overcome that. It affects your relationships with people. No part of your life is left untouched.”

Nadalie didn’t plan for her blog and business to become what it has, but organically she began to discover her own unique “secret sauce,” and she realized what it took to find your path and be happy. It’s All You Boo

In the beginning, Nadalie researched best blog practices, and she kept noticing how many people talked about Pinterest, so she decided to give it a try.

Pinterest Was the Key

Nadalie recalls that everyone had an opinion about how to be successful, and she noticed those “best practices” changed all the time. So while there was constant advice, Nadalie was determined to drown it out and follow her guidance. 

She created social media accounts and immediately noticed Pinterest was taking off and bringing lots of traffic to her website. 

“I realized the little bit of energy I’m putting into this is working. So, why the heck am I wasting time on all this other stuff?”

Nadalie’s success on Pinterest made her want to lean more into it and learn how to grow it. And that’s how Nadalie also found Tailwind.

Nadalie Found Tailwind

“I would read these blog posts, and people would be like, “Oh my gosh. I get my traffic from Pinterest.” Right. And then I think the following breath was always, “Schedule your pins with Tailwind.” It was like peanut butter and jelly. You want both. I wanted the best for Pinterest. I didn’t want it to be an afterthought. I wanted it to be the foundation of how this platform worked. And to me, it wasn’t even a choice.”

Nadalie became a Tailwind user and started joining Tailwind Communities and batch scheduling pins. She noted the growth and all of the opportunities Pinterest began to bring.

“A lot of us feel overwhelmed. A lot of us feel like, “Oh my gosh. I can’t get ahead.”This is an endless to-do list.” So, the time that I’ve been able to save by using Tailwind in terms of getting ahead and batching that’s invaluable. I don’t have a day where like, “I didn’t pin.” That doesn’t happen for me because everything is taken care of.”

Social media management is a full-time job that many business owners struggle to balance. That’s why batch scheduling and automatic posting are invaluable to business owners. Especially those who are a team of one in the beginning!

But while Nadalie’s story is captivating, we’re still just getting started. Wait and see what else has happened for her, and It’s All You Boo

It’s All You Boo Slides into eCommerce

As Nadalie’s success began to take off thanks to Pinterest, she went from a blogger to an eCommerce store. Nadalie started selling motivational journals, positive mantras, a Pinterest course, a goal slayer program, and a goal-setting course. And while Nadalie was juggling these new offers and expanding her blog and brand, something incredible happened. 

“I even got offered to write a book. I wrote a book because people found me on Pinterest.”

A publishing company approached Nadalie to write a book on how she has accomplished so much. She accepted the offer and wrote, Conquer Procrastination: Proven Strategies to Maintain Productivity and Take Control of Your Life

 “I would not have achieved that had I not been using Tailwind. I don’t think I would’ve grown as fast. I don’t think I would have even had time to write a book because they gave me six weeks to write it. So, had things not been handled, there’s no way I would’ve had the time to do it.”

The most fantastic part about Nadalie’s story is she didn’t get her success by merely hustling. She found herself and her purpose which lead to the rest. 

She started a blog that now has contributing writers from around the world. She experimented with Pinterest, began selling profitable courses about Pinterest, and motivated other people to find their best selves too. When Nadalie found her path, the rest followed.

She didn’t have to query literary agents or pitch book ideas. A publishing company found her, saw her authenticity’s magic, and offered her a once-in-a-lifetime opportunity. I’ve never seen a more perfect example of the phrase, “what’s meant to be will not miss you.”

“It’s like so many amazing things can happen once you can automate something. Once you have a reliable system and my Pinterest workflow or even my blog/business workflow depends on Tailwind.”

Nadalie’s empire was built thanks to Pinterest, and Tailwind helping her Pinterest rapidly grow.

Where you can find Nadalie

Nadalie’s website has tons of great information and free material, like her killer blog with topics ranging from finding happiness within, to crystals for beginners, choosing life insurance, and hormone imbalances. Her blog is a one-stop with everything you need to know in a single place.

She also has a FREE masterclass, “3 Big Mistakes You’re Making on Pinterest.”   

And if you want to stay up to date with It’s All You Boo, then don’t forget to follow her social channels! Youtube, Twitter, Pinterest, Instagram, and Facebook

I hope you all enjoyed this interview as much as I did! 

Bye for now. 👋

Psst! This Pin was made in seconds with Tailwind Create. Try it for yourself

Lauren Noble

Lauren Noble is a Content Marketer at Tailwind who has been published on Scary Mommy! Lauren owns her own self-love and worthiness coaching business, Noble Guidance, and lives in Oklahoma City with her two daughters, Madelyn and Roz, and their cuddly cat Theo Moon.

View Comments

Published by
Lauren Noble

Recent Posts

What is Marketing Automation? (+ How it Works)

No matter what you do for your customers, getting the word out about your products…

January 12, 2023

Marketing Automation Strategies to Improve Your Business Workflow

One of the most powerful outreach tools for businesses is marketing automation. This allows businesses…

January 12, 2023

What are the Benefits of Marketing Automation?

For all businesses, especially small to medium-sized ones, marketing takes a toll on your schedule.…

January 5, 2023

15 Jewelry Marketing Ideas and Tools to Skyrocket Your Business

There are many ways to market your jewelry business and stand out from the competition.…

January 5, 2023

How to Market a Clothing Brand in 10 Easy Steps (with Examples!)

The fashion industry is an evolving and high-value market. According to Research and Markets, the…

January 5, 2023

How to Create a Successful Email Newsletter

Learn Newsletter Tips and Best Practices for Your Small Business With so many working from…

January 4, 2023