While it is fun, there are also great perks to being on Pinterest.
It Keeps Growing, and Growing, and Growing…
- In Q1 of 2012 312 were on Pinterest
- In Q2 of 2012 403 were on Pinterest
- In Q3 of 2012 530 were on Pinterest
Tailwind’s CEO, Danny Maloney, predicts that by the end of 2013, 90% of the top 1500 brands will be on Pinterest.
They Spent How Much on Pinterest?!
Content That Stays Viral
Hyper-Targeting is Built in
Because Pinterest provides the ability to only follow certain boards, rather than a brand’s entire profile, users experience a heightened sense of control over their home feeds. While this is great news for users, it is also great news for brands. Now you no longer have to spam all your followers with information that may – or may not – be relevant to them!
Let us know how you use Pinterest perks in your marketing mix in the comments!
Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest & Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.