Pinterest Analytics launches today.
Pinterest’s first analytics features show openness to businesses marketing on Pinterest and a move toward monetization.
In a blog post this morning, Pinterest announced it’s first analytics features to the world. When we first read this, I was simultaneously excited and terrified. As the largest third-party Pinterest Analytics tool, you can imagine how anxious we were to see the features. That said, now that we have we’re super psyched about how this will move the ecosystem forward- and enable us to offer even better services for our customers.
Pinterest Analytics Features: Similar to Facebook Insights
The first version of Pinterest’s Web Analytics is somewhat similar to the primary metrics you can see within Facebook Insights (impressions/reach/recent content), only with more of an outbound focus. This makes sense, as Pinterest remains focused on driving traffic to other sites, rather than feeding its own walled garden (a la facebook).
Initial features include:
- How many pins are generated from your site
- Repins, impressions, reach and clicks for those pins
- Most recent, repinned and clicked pins from your site
In order to access Pinterest’s Analytics features, you must (1) verify your domain on Pinterest and (2) change to the new Pinterest layout.
Pinterest Analytics Feature: Site Metrics
The Site Metrics tab let’s you see four reports:
- # of Pins from your site over time and # of unique pinners
- # of Repins from your site over time and # of unique repinners
- # of Impressions of those pins over time and related reach
- # of Clicks on those pins over time and related unique visitors
Want more? There are a number of logical extensions to this data Pinterest doesn’t offer. You can get all of these features in PinLeague’s Pinterest Analytics:
- See WHO Pinned Content From Your Site
- See which pins are driving traffic to your site
- See HOW MUCH REVENUE Pinterest is driving to your site
- See which users / affiliates help you generate revenue from Pinterest
- Track COMPETITORS’ top pins from their domain
Pinterest Analytics Feature: “Most” Tabs
The “Most” tabs help you dig into pins from your domain by viewing the most recent, most repinned and most clicked pins. The pins are laid out in the same visual format as Pinterest’s feeds and category pages that you love. If you need a more data-oriented view, simply click “Export” to grab a .csv file.
Want more? PinLeague offers additional functionality here, as well, for the serious Pinterest Marketer:
- Â View top pins from your profile and filter by keyword, hashtag, category, board and more
- Sort top pins from your domain (“Brand Mentions”) by metrics such as Repins, Likes and Comments
- See which pins drive traffic to your site
On the whole, we think this initial set of Pinterest Analytics features is very well executed and a great complement to services like PinLeague. We’re excited to see it in the wild- and hope you are, too!
This article originally published as Pinterest Analytics Features (and How to Expand Them) at https://www.tailwindapp.com/pinterest-analytics-features/.
Pinterest’s original walkthrough can be found here.
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Daniel Maloney is the CEO and Co-founder of Tailwind (http://tailwindapp.com), a marketing platform trusted by hundreds of thousands of businesses worldwide. Tailwind’s mission is to make world-class marketing easy for everyone. A veteran of the internet industry, Danny lead New Initiatives at Google Maps / Local and YouTube, served as General Manager of AOL Video and founded other companies in the fields of e-commerce and visual discovery prior to Tailwind.
Nice article.
Though, I have a slightly different point of view on this analytics tool: to me, in it’s current state, it’s almost useless for brands and marketers. Worst, it’s confusing!
And here I explain why I do think so: http://insights.valtech.com/2013/03/pinterest-web-analytics-should-you-care-probably-not/.