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How Brands Are Using Pinterest Halloween Boards For Marketing

2 min read

Pinterest is one of the easiest ways to find whatever it may be that you are looking for regardless of the occasion and it is a lot of people’s “go-to” for planning or getting ideas for celebrations. This time of the year, with several holidays one after another, it is easier to market your products to people looking for these fun and festive finds. Heres a look at some brands using Pinterest Halloween boards to market themselves!

How Brands Use Pinterest Halloween Boards for Marketing


sephora halloween boardSephora does a great job of engaging with their Pinterest followers, customers and fans by offering them a chance to be featured as an inspiration on their Pinterest Halloween board. People who post a selfie of their Best Halloween make-up looks and use the hashtags #Halloween and #SephoraSelfie all have the chance to be featured on this board.


Screen Shot 2014-10-23 at 1.59.21 PMKnown for their DIY ideas its no surprise that HGTV used Halloween as a way to  grab the attention of DIY-ers on Pinterest by creating a board full of ideas for everything Halloween that you could possibly think of that are easy and fun to do with the family, friends or on your own.

Susan G. Komen

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Since October is Breast Cancer Awareness Month what better way to incorporate this into Halloween than a pink pumpkin covered in sparkly signature pink ribbons? Posts on their board full of creative ideas to raise money and awareness is the perfect way to show your support of such a great cause while also showing your Halloween spirit.


Screen Shot 2014-10-23 at 2.01.04 PMThe best part of Halloween is the candy and treats, am I right? Oreo shows some neat and sweet treat ideas using their product on this Pinterest Halloween board. Who knew Oreos could be a festive treat for every celebration?


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Buzzfeed never fails to have a humorous article, video, list or quiz. While everyone else is telling you what to eat on their Pinterest Halloween boards, Buzzfeed is telling you what not to eat along with tons of other funny Halloween ideas. Their clever pins are driving traffic straight to their website!


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Although this ad is not pinned by Pepsi themselves on Pinterest this is a great example of using Halloween in your marketing plan. This bold advertisement uses Halloween as a playful way to compare their product to another.

Whether you’re looking to pin your brand’s festive items or your very own Pinterest Halloween favorites it isn’t too late to post spooky content to keep your target audience engaged. Just like trick or treaters, if you don’t give your followers what they want they might not come back and knock on your door next year!




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