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With Black Friday now starting on Thanksgiving and getting hundreds of emails asking you to take advantage of their Holiday Specials, it’s easy to get caught up and lose sight of how special the winter holidays are. With a little help from my friends and Pinterest I found some ways that we can get back to the heart of the holidays.



Every Wednesday, Kelly Liberman hosts a chat on Twitter called #PinChat. During a recent chat, someone had the idea of searching Pinterest pins for charities or non-profits to donate to. They suggested this as a family project for the holidays. Here are a few ways to use Pinterest to find causes or organizations to support. **Update** It was fellow PinChatter Cedar Brown who had this awesome idea. You should follow him on Twitter @CedarBrown to see what other awesome ideas he comes up with.


The best place to start is the search box in the tool bar at the top.



Here are a few search terms to try:

  • non-profits
  • charity
  • causes
  • awareness

When searching, be sure to check out boards as well as pins. Sometimes, user’s boards can lead you to more options.




I found several pins for large organizations like the Salvation Army, the American Red Cross and the ASCPA but, the search also led to some lesser known organizations like Bright Blessings. One of the many great things Bright Blessings does is bring birthday parties to homeless children.



Want to be charitable while shopping for your holiday gifts? One pin I found led me to a post by Nonprofit Tech 2.0. It had links to online stores that made contributions to non-profits with each purchase. That’s like double gifting!



Are you hosting a party this season? This little pin links to’s post: Throw a Holiday Donation Party. Instead of hostess gifts, friends and family can bring donations for local charities like canned food items or toys.




Other Ways to Give


Giving doesn’t always always have to be to large organizations. It doesn’t have to be to an organization at all. This pin reminded me of that.




During this crazy hectic season, taking a moment to be kind can make all the difference for you and for someone else. Random acts of kindess can come in many forms and are easy to do. Here are a few suggestions:


  • Shovel snow or rake leaves for your neighbor
  • Let someone in line go infront of you (especially kind when it’s someone with children)
  • Pick up the tab for someone behind you in the drive-thru or at a restaurant
  • Tape quarters to a vending machine
  • Buy a gift card while in line at the grocery store and give it to the person behind you.
  • Leave a gift card to a bookstore on a teacher’s car
  • Do something for someone in your family- take out the trash, put away the laundry or do the dishes
  • Smile. Sometimes a friendly face can make a big difference in someone’s day


If you want more ideas for random acts of kindness, I found an app for that. Boom Boom Cards are ideas for acts of kindness and the company has developed an app for people to share their experiences.




Don’t underestimate the power of your pins. Recently Elizabeth Arden teamed up with Look Good Feel Better to donate products to women fighting cancer. For every repin, they made a donation to the organization. Click here for details. Hopefully other retailers will do more of this in the future.




Pinterest’s secret boards have made getting that holiday shopping list together much easier but, there may be some things to pin that you shouldn’t include on your secret boards. Smaller charitable organizations and non-profits usually have a very limited advertising budget. Your pins could bring them the exposure they need to help more people. Pin freely!


Will you use Pinterest for giving this holiday season? Do you have any other random acts of kindness ideas?


When I’m not pinning, you can find me on Facebook and Twitter. Come by and say hello!


*Featured Image Credit: asenat29 (Used under the Creative Commons Attribution License.)



Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn:

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  1. Avatar
    Kelly Lieberman


    This is FANTASTIC! Love that you pulled this together…so thankful to have you in the #PinChat community:)

    So many opportunities to Pin to Give this holiday season!

    • Avatar

      Thanks Kelly, I’m so glad I found the PinPhat community. Hopefully, many will Pin to Give, it’s so easy and it can make a big difference.

  2. Avatar

    Well, i have two points to make…. A’s I am wrintig this, I am visiting my parents in Denmark , they live in an old Farmhouse, much like the one you have pictured above. The doles in this house look exactly like this beautiful version, and it fits the house to a tee!!! My own home in Florida, is of a totally different style, but my dopes are White, and NOT very exciting at All… I would much prefer the kind in this image 🙂

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