Stork Stack launches “Birchbox for Moms” Startup on Pinterest to find expectant and new mothers.
As Stork Stack prepared for public launch in early April, they wanted to build pre-launch buzz with their target user base. Stork Stack, which provides “serendipity delivered monthly to a mom’s doorstep,” helps moms discover 5 new products each month for baby and mom, tailored to the child’s age. They knew that parenting is big on Pinterest, but as a new company, needed help finding and engaging their target audience. They also wanted to build a robust community on Pinterest that would drive deep engagement with their fans. After reviewing PinLeague’s offerings, Stork Stack decided to use the Audience Engine and Pinterest Account Management Services.
StorkStack’s First 1,000 users were on Pinterest.
“Mom’s Community” Pinterest Board Gains 1,000 followers and 1,500 repins in 3 months.
To achieve Stork Stack’s goal of building an engaged community board on Pinterest, PinLeague’s Account Management Services Team built the “Mom’s Community” Board. By carefully curating the board’s contributors and ensuring high quality content was posted, the Mom’s Community Pinterest board grew to become an engagement hub on Stork Stack’s Pinterest page, accounting for nearly 1/3 of their total repins.
Daniel Maloney is the CEO and Co-founder of Tailwind (http://tailwindapp.com), a marketing platform trusted by hundreds of thousands of businesses worldwide. Tailwind’s mission is to make world-class marketing easy for everyone. A veteran of the internet industry, Danny lead New Initiatives at Google Maps / Local and YouTube, served as General Manager of AOL Video and founded other companies in the fields of e-commerce and visual discovery prior to Tailwind.