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Pinterest is developing into a powerful search tool. More and more I’m hearing of people using the platform not only to find inspiration or products to purchase but also to find solutions.

Are your pins and your account optimized to be easily found on Pinterest?

The SEO of Pinterest

In this special 25th episode of the Oh So Pinteresting podcast:

  • A review of all of the places SEO comes into play in Pinterest.

Keeping SEO in mind with your Pinterest can have benefits beyond the Pinterest community. Remember Kim from The Educator’s Spin on it the at we met in podcast episode 21? Her Reading Activities Pinterest board out-ranks PBS and Scholastic in Google search results. Isn’t scholastic that little company that published the Harry Potter series?


Pinterest reading activites board out-ranks PBS and Scholastic on Google


Local businesses are also finding some SEO benefits with their Pinterest boards. The Santa Cruz Construction Guild is a contractor and home improvement referral network based in Santa Cruz, California. Their  Sancta Cruz Remodeling Pinterest board ranks number 1 in Google search results for “Santa Cruz Remodeling.” This board currently has  108 Pins and 86 followers.


Santa Cruz Remodeling Pinterest board ranks number one in Google Search




  • Lucy Jennings of Lucy’s Rainbow called the Oh So Pinteresting voicemail line with a question about the importance of time of day you pin. Do you have a question you’d like answered on the podcast? Leave me a message at 773-669-7461. 


Have you heard about the new Pinterest training video course? It’s  a series of 7 short step-by-step videos that will help you get your account of to a solid start with Pinterest SEO.

If you’re a member of the Oh So Pinteresting community you should have already received information on how to get the course. If you’re not a member yet and would like the the FREE course, weekly updates and invitations to upcoming special events like community Google+ hangouts, sign up tin the box below.


Free Video Course
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What do you think about keeping SEO in mind for Pinterest. Have you found any Pinterest boards in your Google search results?

Follow Oh So Pinteresting on Pinterest


Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn:

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    We can buy variety of designs, photos, products from Pinterest. Pinterest is a Perfect online shopping mall with create easily free account. If you want Pinterest extension and themes, checkout theme link:

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    Great podcast Cynthia! I thought I would share that I use Reachli to schedule my pins. It’s free to use but, like everything, I don’t know how much longer it will be free. But it’s a great way to scatter your pins so that you’re always showing up in the pin stream at different times of the day and week.

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    I have no doubt that this will all work fine in terms of SEO but I wonder if and how you have to change your content to attract Pins for your pages especially for a business. I think it is getting harder and harder every week for a business to have people “Like” your webpages on Facebook or tweet about it when it isn’t something funny or cool. People tend to shy away from promoting businesses. Most things I see on Pinterest is still fun stuff or “cool” aka expensive consumer products which in many cases are not even linked (or is it pinned now) to the company’s website but somebody else’s webpage.

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      Thanks for stopping by. I completely agree when you say “People tend to shy away from promoting businesses.” Nobody wants to be sold to. I think the practice of pinning things that offer value will find success on Pinterest. What someone holds valuable varies between each person but typically content that is fun, informational or inspirational can do well.

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    Thank you for sharing this great content! Excellent information, Cynthia 🙂 I love search engine optimization. I am always eager to see more searchable high quality content on the Internet. At the end that’s what the Internet is all about, people who search for something and others providing the answer or solution to their need.

    Social media optimization is its own science and I so enjoy hearing more about the latest search engine online, Pinterest 😉

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      Thanks for providing such a great information.

  5. […] Pinterest is a visually dominated platform, text still matters. To find success with Pinterest use keywords anywhere you can. This includes pin descriptions, board names, account names and account descriptions. Doing this […]

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    Found you through Pinterest and listened to your podcast and holy smokes, I can’t believe how much I overlooked about keywords in titles and descriptions etc. I have just changed a bunch but I have so many boards it will be a task. Thanks for the info.! xo

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      Hi Sarah,

      I’m so glad you found the podcast helpful! Thank you so much for letting me know 🙂

      Best of luck with your boards!


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    Great podcast Cynthia! I thought I would share that

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    Great podcast Cynthia! I thought I would share that I use Reachli to schedule my pins

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        For sure I will Christine! Thanks for your nice comment.

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        Hi Cynthia ,

        completely agreed with you .For business i came to pinterest and saw people are very much interesting in pinning stuff which they think are helpful or cool.but its not same with every pin i pinned two post one was related to top fashion and one is simple and saw fashion got pinned many time than simple pin. So i think whatever we are going to pin on pinterest must be cool to viewer.

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    Really when someone doesn’t understand afteeward its up to other viewers that thney will help, so hhere it

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