We want to be up front with you
A lot gets written about the additional growth enjoyed by those who use Tailwind. With all of this anecdotal evidence circulating we thought it would be useful for you to see the typical results enjoyed by our members so that you’ll have a good idea of what average growth with Tailwind really looks like.
Tailwind’s mission is to make world-class marketing easy for everyone. It’s a huge mission for a small company, but we take it seriously. So nearly every day we talk to marketers and small businesses like you to better understand what you’re up against, what you’re trying to accomplish, and how we can better help you to achieve it.
We want you to succeed, and if you’ve been a Tailwind member for a while now you’ll know that we show it by constantly improving our products to make your life easier, and your marketing more successful.
Typical Results of Tailwind Members (2021)
How do Tailwind members stack up against non-members? Pretty dang well, if we do say so ourselves. Keep reading and see for yourself!
Typical Results of Tailwind Create Members
Tailwind for Pinterest Members:
Tailwind for Instagram Members
Methodology: How We Compiled These Numbers
Data Compiled: September 2019 – January 2021
Sample: To compile the Tailwind for Pinterest results, we looked at all Pins Saved or Created on Pinterest in January 2021 and compared those engagement numbers to those made using Tailwind Create. We then also conducted an independent study of 160,000 Pins across 1,500 profiles for a period of 16 weeks starting in November 2020.
For the Instagram results, we compared paying versus non-paying members for a one year period, from September 2019 to September 2020.
Timescale: We then tracked all of these accounts over six months, pulling data for each of them at 2 days after signup and 6 months after signup.
Defining Paying Members: A paying Tailwind member is somebody who upgraded to a paid plan within 60 days of signing up and did not downgrade during the periods analyzed. A non-user (on the free plan) is somebody who did not upgrade to a paid plan during this period.