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Learn What Content To Pin

Learn what to pin to connect with followers on Pinterest with Tailwind Analytics

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Social media success = Virality, right?  Let Tailwind Analytics help you find your way to viral domination.  With our one-of-a-kind heatmap and board growth summary, you can gather valuable insights into what to pin and what content of yours is catching the viral bug.

Check Your Viral Temperature


Tailwind Analytics’ Heatmap feature allows you to quickly see what category your brand is hot in and what to pin more of.

  • Size = Your Activity: The larger the block, the more pins you have in that category.
  • Color = Virality: The deeper the color, the more engagement that category is getting.


Heatmap drill down


  • Drill Down:Click on any category block in order to drill down and see each individual board that makes up that category.
  • Zoom Out:Right-click on any board to zoom out and see all of your categories again.

Board Growth

Board Growth

At the bottom of the Profile Growth tab you can find your brand’s individual board growth summary.  This table allows you to view your board’s by followers, repins, and likes by any time frame you’d like.

  • Coming soon: Click on any board to see which pins are performing best!

What are you waiting for? Check your virality now!


Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest & Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.

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