{"id":10092,"date":"2024-01-01T08:31:00","date_gmt":"2024-01-01T14:31:00","guid":{"rendered":"https:\/\/www.tailwindapp.com\/blog\/?p=10092"},"modified":"2024-02-17T09:53:23","modified_gmt":"2024-02-17T15:53:23","slug":"fast-jewelry-store-growth","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/fast-jewelry-store-growth","title":{"rendered":"How a New Jewelry Store Increased Traffic 700% Fast"},"content":{"rendered":"\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe data-src=\"https:\/\/fast.wistia.net\/embed\/iframe\/uoopn1sq5a?seo=false&#038;videoFoam=true\" title=\"Leanne Duckmanton - Vermilion Jewellery Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed lazyload\" name=\"wistia_embed\" msallowfullscreen width=\"100%\" height=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/div><\/div>\n<script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-in-this-case-study-you-ll-learn\">In this case study you\u2019ll learn:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:300\"><em>About the dreaded \u201ctraffic plateau\u201d that limits the growth of most new ecommerce stores<\/em><\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\"><em>How Leanne Duckmanton was able to tap into a stream of highly targeted traffic for her jewelry store and increase her sales<\/em><\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\"><em>How to quickly identify your \u201ckeystone product\u201d with AI so you can create more customers and repeat business<\/em><\/li>\n<\/ul>\n\n\n\n<p>Like so many small businesses, Leanne Duckmanton\u2019s jewelry business is born out of passion\u2014&nbsp;her passion for fine craftsmanship, rare and unique gems, the beauty of precious metals \u2014&nbsp;and the creative joy of putting together the perfect piece. Marrying inspiration from her eclectic background in chemistry, wine making, and love of the renaissance era, her rare and distinctive pieces deserve the attention of the world. She\u2019s truly an artisan. Her attention to detail, enthusiasm for jewelry, and zeal for her craft are readily apparent in her products.&nbsp;Her pieces are truly one-of-a-kind.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" data-id=\"10229\" src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fs_ring_leaf_paper_80e1199b-bf76-45e2-91b8-01602a957f43.webp\" alt=\"Photo of a ring with a large yelllow-green stone in a teardrop shape.\" class=\"wp-image-10229\" srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fs_ring_leaf_paper_80e1199b-bf76-45e2-91b8-01602a957f43.webp 600w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fs_ring_leaf_paper_80e1199b-bf76-45e2-91b8-01602a957f43-300x300.webp 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fs_ring_leaf_paper_80e1199b-bf76-45e2-91b8-01602a957f43-150x150.webp 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1000\" data-id=\"10227\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fsbaroccapearlstourmaline.webp\" alt=\"Photo of a raw pearl bracelet.\" class=\"wp-image-10227 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fsbaroccapearlstourmaline.webp 1000w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fsbaroccapearlstourmaline-300x300.webp 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fsbaroccapearlstourmaline-150x150.webp 150w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fsbaroccapearlstourmaline-768x768.webp 768w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;\" data-original-sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"500\" height=\"500\" data-id=\"10226\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/rosetourmalinepearlearrings_b3c427b8-90b6-4a38-a3be-4d484736fd87.webp\" alt=\"Photo of two pearl and pink stone drop earrings.\" class=\"wp-image-10226 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/rosetourmalinepearlearrings_b3c427b8-90b6-4a38-a3be-4d484736fd87.webp 500w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/rosetourmalinepearlearrings_b3c427b8-90b6-4a38-a3be-4d484736fd87-300x300.webp 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/rosetourmalinepearlearrings_b3c427b8-90b6-4a38-a3be-4d484736fd87-150x150.webp 150w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" data-original-sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>While her <a href=\"https:\/\/www.tailwindapp.com\/home-jewelry\" target=\"_blank\" rel=\"noreferrer noopener\">jewelry<\/a> is uncommon and special, Leanne encountered an ordinary and common problem faced by almost every new ecommerce store: how to bring more interested buyers to her store so she can grow.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hitting the Traffic Plateau&nbsp;<\/h3>\n\n\n\n<p>With Leanne\u2019s hard work, <a href=\"https:\/\/vermilionjewellery.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vermilion Jewellery<\/a> had a stunning catalog of incredible jewelry she knew many people would be interested in\u2026 if they could only see it! But, the search engines are dominated by big businesses \u2014 so her new store had little hope of competing there. Online marketplaces like Amazon and Etsy are geared toward price sensitive purchases, so her luxury items probably wouldn\u2019t sell well there. She felt like she was out of options.<\/p>\n\n\n\n<p>Like Leanne, many new ecommerce businesses find that they reach a point where generating more traffic becomes challenging. They\u2019re doing what they can, they\u2019re getting some traffic, but it isn\u2019t enough. They\u2019re getting a trickle of traffic but they need a flood to grow.&nbsp;Doing more of what she was doing didn&#8217;t seem to be moving the needle. She felt stuck.<\/p>\n\n\n\n<p>What could she do? What do you do when you\u2019re doing everything you can, and it\u2019s just not enough?<\/p>\n\n\n\n<p>You\u2019ll often hear marketing experts say \u201ccontent is king.\u201d The idea is that you can attract new customers and build the trust that precedes a purchase by creating and sharing a lot of high-value, useful content.&nbsp;<\/p>\n\n\n\n<p>They aren\u2019t wrong, but new small business owners quickly discover that creating high-quality content is time-consuming! Like Leanne, you probably have hours to invest in marketing every week, not days. Marketing is just one of a dozen plates you must keep spinning to keep your business running. Who has time to spend churning out dozens of new <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-write-a-blog-post-in-less-than-3-minutes-with-ghostwriter\" target=\"_blank\" rel=\"noreferrer noopener\">blog posts<\/a> or Youtube videos each week?<\/p>\n\n\n\n<p>And, content marketing takes time. It&#8217;s a slow growth strategy that takes time to build momentum. Leanne wanted people to discover her brand now \u2014 not next year. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">If Content Isn\u2019t the Answer, What Is?&nbsp;<\/h3>\n\n\n\n<p>If pumping out massive amounts of new content isn\u2019t possible, then what is a new ecommerce store supposed to do? How can they generate the traffic they need to fuel their growth?&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"om-vehk2inwen9bfdygdyer-holder\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Leanne had heard that paid ads were a reliable way to get targeted traffic and that\u2019s true. The popularity of online advertising speaks to its effectiveness:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>92% of ecommerce sellers promote their products on paid search channels and 54% of online retailers advertise on social channels. <a href=\"https:\/\/www.dsers.com\/blog\/ecommerce-advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a> <\/li>\n\n\n\n<li>43% of the most visited eCommerce sites spent more than $5K per month on social advertising.&nbsp;<\/li>\n\n\n\n<li>78% of American consumers say that they\u2019ve discovered products on Facebook, and with organic engagement dropping rapidly this mostly comes from ads. <\/li>\n\n\n\n<li>The average Facebook user clicks on <a href=\"https:\/\/www.mayple.com\/blog\/ecommerce-paid-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">11 ads per month<\/a> and an incredible <a href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">2.93 billion people use Facebook<\/a> worldwide.<\/li>\n<\/ul>\n\n\n\n<p>Convinced that paid advertising would give her a scalable source of traffic to grow her store, Leanne set out to create her first Facebook Ads but quickly found the <a href=\"https:\/\/www.tailwindapp.com\/blog\/meta-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Ads<\/a> Manager was challenging to use. It\u2019s a powerful tool, but it\u2019s built to serve professional marketers who have the time to tweak settings, optimize ads, and analyze reports.&nbsp;<\/p>\n\n\n\n<p>But these tools are frustrating for a small business owner who just wants to quickly create ads and see how they\u2019re performing so they can turn their attention onto the dozens of other demands on their time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Turning Point: AI to the Rescue<\/h3>\n\n\n\n<p>It was around this time Leanne discovered <a href=\"https:\/\/www.tailwindapp.com\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind Ads<\/a>, Tailwind\u2019s innovative new <a href=\"https:\/\/www.tailwindapp.com\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">paid ads solution for Meta Ads and Google Ads<\/a>. She was intrigued by its ability to address the challenges she\u2019d been having with paid ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unable to create ads that work<\/strong> \u2014&nbsp;She wasn\u2019t a professional marketer or copywriter with ads experience, so she needed help creating ads that incorporated best practices that would create results.<\/li>\n\n\n\n<li><strong>Meta Ads Manager is difficult<\/strong> \u2014&nbsp;A complicated and confusing UI made it difficult to create ads and understand how they were performing.&nbsp;<\/li>\n\n\n\n<li><strong>Unable to achieve a positive ROI<\/strong> \u2014&nbsp;She didn\u2019t have the time to constantly monitor her ad\u2019s performance, adjust settings, and test variables that would optimize her ad spend, and she didn&#8217;t have money to waste on ads that don&#8217;t work. <\/li>\n<\/ul>\n\n\n\n<p>Leanne decided to give Tailwind Ads a try. Tailwind\u2019s AI created her first ads, and within minutes she was able to set them live.&nbsp;<\/p>\n\n\n\n<p>Leanne\u2019s traffic jumped from 10-12 visits a day up to 400! Tailwind Ads was more than just another advertising platform for Leanne; it was a turning point.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Remarkable Results and Growth<\/h3>\n\n\n\n<p>The impact of using Tailwind Ads was immediate and impressive. Vermilion Jewellery saw a staggering 700% increase in website traffic almost overnight. This wasn&#8217;t just a surge in numbers; it was a wave of potential customers, each interaction a step closer to a sale. The brand&#8217;s reach extended beyond its local confines, capturing worldwide attention.<\/p>\n\n\n\n<p>Tailwind Ads not only streamlined the ad creation process but also provided insightful analytics, making it easy for Leanne to track her ROI. This meant she could spend more time on her passion for creating jewelry and less on deciphering complex marketing data.<\/p>\n\n\n\n<p>Over a longer period of time, Vermilion also saw a 4x increase in sales. <br><br>After two months of <a href=\"https:\/\/www.tailwindapp.com\/blog\/ecommerce-transformation-a-case-study-on-tailwind-ads-525-traffic-growth-success-for-home-stitchery-decor\" target=\"_blank\" rel=\"noreferrer noopener\">traffic growth<\/a>, the new users started converting. The sales growth in December was &#8220;incredible,&#8221; Leanne said. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"612\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/24-Tailwind_Case-Study-Graphic-v1.3-02-1024x612.png\" alt=\"Bar graph showing the growth from July to December 2023 for Vermilion Jewellery.\" class=\"wp-image-10455 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/24-Tailwind_Case-Study-Graphic-v1.3-02-1024x612.png 1024w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/24-Tailwind_Case-Study-Graphic-v1.3-02-300x179.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/24-Tailwind_Case-Study-Graphic-v1.3-02-768x459.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/24-Tailwind_Case-Study-Graphic-v1.3-02-1536x918.png 1536w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/24-Tailwind_Case-Study-Graphic-v1.3-02-1200x717.png 1200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/24-Tailwind_Case-Study-Graphic-v1.3-02-1400x836.png 1400w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/24-Tailwind_Case-Study-Graphic-v1.3-02.png 1920w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/612;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Discovering Her \u201cKeystone Product\u201d<\/h3>\n\n\n\n<p>Key to her growth was that the AI quickly identified a keystone product that resonated with her audience. A keystone product is usually an entry-level product that is popular with your target customers. It\u2019s used as a way to create a strong relationship with your customers. Once that relationship is formed you can create repeat customers and sell more expensive jewelry pieces.&nbsp;<\/p>\n\n\n\n<p>For Leanne, her keystone product was an affordable pair of earrings that perfectly introduced customers to the Vermilion brand. <a href=\"https:\/\/www.tailwindapp.com\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind\u2019s advanced AI<\/a> analyzed the performance of her various product ads and identified a strong preference for this pair of earrings:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1000\" height=\"1000\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fslondonbluepearlearrings.webp\" alt=\"Photo of two pearl drop earrings\" class=\"wp-image-10230 lazyload\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;aspect-ratio:1;width:329px;height:auto\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fslondonbluepearlearrings.webp 1000w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fslondonbluepearlearrings-300x300.webp 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fslondonbluepearlearrings-150x150.webp 150w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/12\/fslondonbluepearlearrings-768x768.webp 768w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-original-sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p>Now Leanne can use this keystone product to establish loyal relationships with new customers that will go on to make repeat purchases of more expensive jewelry pieces.&nbsp;<\/p>\n\n\n\n<p>This is important, because someone might not want to spend thousands of dollars with a company they have no experience with.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion: A Bright Future Ahead<\/h3>\n\n\n\n<p>With Tailwind Ads generating, Vermilion Jewellery transformed from a struggling online store into a thriving business. Her journey is a testament to how the right tools can amplify the reach and impact of a passionate artisan like Leanne.<\/p>\n\n\n\n<p>Tailwind Ads didn\u2019t just boost traffic; it helped Vermilion Jewellery carve out a distinct space in the jewelry market \u2014&nbsp;a very competitive online marketplace. It was a partnership that went beyond algorithms and analytics \u2014 it was about understanding and amplifying the essence of a brand built on passion and craftsmanship.<\/p>\n\n\n\n<p>For Leanne, this was just the beginning. With the continued support of <a href=\"https:\/\/www.tailwindapp.com\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind Ads<\/a> and her relentless passion for her craft, the future of Vermilion Jewellery looked as bright and promising as the jewels in her collection.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"200\" height=\"300\" data-pin-description=\"Experience the inspiring story of Vermilion Jewellery, who conquered online store traffic challenges using Tailwind Ads' AI technology. Find out how Leanne's journey to success demonstrates the power of choosing your keystone product and harnessing the right tools. Try Tailwind Ads yourself and watch your business reach new heights!\" data-pin-title=\"Leveraging Tailwind Ads AI: A Vermilion Jewellery Success Story\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/23-Tailwind_Blog-Image-Suite-for-Case-Study-v1.3-Pinterest-Cover-01-200x300.png\" alt=\"Photo of jewelry store owner with the title of the blog post and the word Tailwind on an orange background.\" class=\"wp-image-10422 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/23-Tailwind_Blog-Image-Suite-for-Case-Study-v1.3-Pinterest-Cover-01-200x300.png 200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/23-Tailwind_Blog-Image-Suite-for-Case-Study-v1.3-Pinterest-Cover-01-683x1024.png 683w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/23-Tailwind_Blog-Image-Suite-for-Case-Study-v1.3-Pinterest-Cover-01-768x1152.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/23-Tailwind_Blog-Image-Suite-for-Case-Study-v1.3-Pinterest-Cover-01-300x450.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/01\/23-Tailwind_Blog-Image-Suite-for-Case-Study-v1.3-Pinterest-Cover-01.png 1000w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" data-original-sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Vermilion Jewellery overcame the challenges of generating traffic for their online store using Tailwind Ads&#8217; AI technology. Leanne&#8217;s story is a testament to the impact of finding your keystone product and leveraging the right tools for success. Try Tailwind Ads and see your business thrive!<\/p>\n","protected":false},"author":16,"featured_media":10424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[140,5,18,16,7],"tags":[],"class_list":{"0":"post-10092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-advertising","8":"category-all-posts","9":"category-ecommerce","10":"category-marketing","11":"category-tailwind-case-studies","13":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How a New Jewelry Store Increased Traffic 700% Fast - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover how Vermilion Jewellery overcame the challenges of generating traffic for their online store using Tailwind Ads&#039; AI technology. Leanne&#039;s story is a testament to the impact of finding your keystone product and leveraging the right tools for success. Try Tailwind Ads and see your business thrive!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/fast-jewelry-store-growth\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a New Jewelry Store Increased Traffic 700% Fast\" \/>\n<meta property=\"og:description\" content=\"Discover how Vermilion Jewellery overcame the challenges of generating traffic for their online store using Tailwind Ads&#039; AI technology. Leanne&#039;s story is a testament to the impact of finding your keystone product and leveraging the right tools for success. 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