{"id":10815,"date":"2024-05-06T13:01:58","date_gmt":"2024-05-06T19:01:58","guid":{"rendered":"https:\/\/www.tailwindapp.com\/blog\/?p=10815"},"modified":"2024-06-19T16:35:58","modified_gmt":"2024-06-19T22:35:58","slug":"how-a-pinterest-marketing-expert-scales-with-tailwind","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-a-pinterest-marketing-expert-scales-with-tailwind","title":{"rendered":"How a Pinterest Marketing Expert Saves Time and Scales Her Growth with Tailwind"},"content":{"rendered":"\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe data-src=\"https:\/\/fast.wistia.net\/embed\/iframe\/8uwejgo7pd?seo=false&#038;videoFoam=true\" title=\"Video Interview Jen Vazquez\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed lazyload\" name=\"wistia_embed\" msallowfullscreen width=\"100%\" height=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/div><\/div>\n<script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-in-this-case-study-you-ll-learn\"><em>In this case study you&#8217;ll learn:<\/em><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>How Jen Vazquez grew two businesses by harnessing the power of Pinterest marketing<\/em><\/li>\n\n\n\n<li><em>The strategies Jen uses to save 3\u20134 hours per week on social media marketing using Tailwind<\/em><\/li>\n\n\n\n<li><em>How Jen&#8217;s Pinterest growth skyrocketed, with outbound clicks increasing by 1384% in just 3 months<\/em><\/li>\n\n\n\n<li><em>Why Jen believes every business can benefit from Pinterest marketing \u2014 even local service providers<\/em><\/li>\n<\/ul>\n\n\n\n<p>Jen Vazquez wanted more time to spend with her kids and more flexibility in her schedule, so she launched her wedding photography business in 2009. Like most new small business owners, she needed to quickly get up to speed on effective marketing strategies so she could find clients and grow her brand new business. She wisely recognized Pinterest&#8217;s marketing potential and was able to grow her photography business with <a href=\"https:\/\/www.tailwindapp.com\/pinterest\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest marketing<\/a> alone.&nbsp;<\/p>\n\n\n\n<p>Jen became a firm believer in Pinterest marketing, so she launched another business, Jen Vazquez Media, to help other small businesses succeed with her strategies.\u00a0 As a solopreneur trying to serve multiple clients across two <a href=\"https:\/\/www.tailwindapp.com\/blog\/11-pro-marketers-share-their-top-tips-for-small-business-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">businesses while running her own marketing<\/a>, Jen found herself spending up to five hours per week per client on Pinterest management alone. The manual work limited how many clients she could take on without expanding her team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pinterest-power\"><strong>Pinterest Power<\/strong><\/h2>\n\n\n\n<p>Jen emphasizes the difference between Pinterest and other social platforms: &#8220;Pinterest is more of a search marketing platform instead of a social marketing tool. It&#8217;s in the camp of Google for blogs and YouTube for videos. It&#8217;s a tremendous machine for getting new eyeballs and bringing people into your orbit.&#8221;<\/p>\n\n\n\n<p>She elaborates, &#8220;Pinterest&#8217;s ability with its algorithm to get your content seen is unmatchable, except maybe YouTube. But YouTube takes a lot more work. I literally grew my whole photography business through Pinterest.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-discovering-tailwind\"><strong>Discovering Tailwind<\/strong><\/h2>\n\n\n\n<p>When Jen found <a href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind<\/a>, the ability to auto-post at optimal times immediately appealed to her. &#8220;I remember going to the website and going, &#8216;Oh my God, it will literally post for me at the best times for my account. <a href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign me up<\/a>.&#8217; Then I found out it did Instagram and Facebook too. I was sold.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/3-1024x1024.png\" alt=\"White text on a blue background that says &quot;Do all social media and advertising in one place&quot; with several screenshots of Jen Vazquez's pinterest page.\" class=\"wp-image-10856\" srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/3-1024x1024.png 1024w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/3-300x300.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/3-150x150.png 150w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/3-768x768.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/3.png 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>She was blown away again when <a href=\"https:\/\/www.tailwindapp.com\/ghostwriter\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind Ghostwriter AI<\/a> launched years later. &#8220;It took it to a whole other level. Seeing the power of AI and how it could hone in on your brand by prompting\u2014it&#8217;s amazing.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reclaiming-her-time\"><strong>Reclaiming Her Time<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind<\/a> cut Jen&#8217;s Pinterest management time from five hours down to just one hour per client each week. &#8220;What once took me four hours from beginning to end, <a href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind<\/a> has now saved me that time,&#8221; she explains. Those reclaimed hours enabled Jen to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Take on more clients without hiring additional staff&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have more personal time, like dedicating Tuesdays to her grandchildren<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize marketing her own business consistently, not just client work<\/li>\n<\/ul>\n\n\n\n<p>&#8220;My client work was taking over and my own marketing fell by the wayside. Using <a href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind<\/a> cut that time in half and allowed me to grow my own business while taking on new clients,&#8221; Jen shares.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-skyrocketing-growth\"><strong>Skyrocketing Growth<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Artboard-2_1-1-1024x1024.png\" alt=\"Screenshot of Jen's pinterest page with stats of her increase in outbound clicks and impressions.\" class=\"wp-image-10854 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Artboard-2_1-1-1024x1024.png 1024w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Artboard-2_1-1-300x300.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Artboard-2_1-1-150x150.png 150w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Artboard-2_1-1-768x768.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Artboard-2_1-1.png 1201w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By batch scheduling content in <a href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind<\/a>, Jen committed to publishing a new blog post every week. Within 3 months, her <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-use-pinterest-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest analytics<\/a> soared:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outbound clicks up 1384%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions up 696%&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engagement rate up 864%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total audience up 655%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engaged audience up 733%<\/li>\n<\/ul>\n\n\n\n<p>&#8220;Getting people to click your pin and go to your website gives you the opportunity to convert them into clients. <a href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind<\/a> helps make that happen,&#8221; Jen emphasizes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-smarter-content-workflows\"><strong>Smarter Content Workflows<\/strong><\/h2>\n\n\n\n<p>Jen teaches her clients to create smarter marketing workflows using Tailwind. Her own process involves:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Writing a blog post on Sundays<\/li>\n\n\n\n<li>Turning the post into 5\u20137 social media posts&nbsp;<\/li>\n\n\n\n<li>Making a video version of the blog<\/li>\n\n\n\n<li>Repurposing the video into Reels, TikToks, LinkedIn videos and YouTube shorts.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Scheduling everything in Tailwind&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>&#8220;Marketing has to be done every week, or I&#8217;m to blame when there are no leads. <a href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind<\/a> makes it doable by reducing 3\u20134 hours of work down to 1 hour,&#8221; she explains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-an-everyday-recommendation\"><strong>An Everyday Recommendation<\/strong><\/h2>\n\n\n\n<p>Jen recommends <a href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind<\/a> constantly, even to unlikely businesses. &#8220;I haven&#8217;t found a business yet that can&#8217;t benefit from <a href=\"https:\/\/www.tailwindapp.com\/pinterest\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest marketing<\/a>. People think they can&#8217;t use it if they&#8217;re a local business. I laugh because I built my whole Bay Area wedding photography business on Pinterest!&#8221;<\/p>\n\n\n\n<p>She urges, &#8220;There&#8217;s a Forever Free plan, so just try it. It won&#8217;t hurt you. When you see how robust it is and how much time it saves, you&#8217;ll want to upgrade. If you want to work smarter, not harder, <a href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind<\/a> is an integral piece of that.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-jen\"><strong>What&#8217;s Next<\/strong> for Jen<\/h2>\n\n\n\n<p>Jen&#8217;s passion for <a href=\"https:\/\/www.tailwindapp.com\/pinterest\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest marketing<\/a> education has led her to launch memberships and challenges to help more entrepreneurs harness the platform. As demand grows, she plans to expand her team to serve additional clients.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1201\" height=\"1201\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/4-1024x1024.png\" alt=\"Quote by Jen about Tailwind on a yellow background with a picture of her hugging her mother.\" class=\"wp-image-10852 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/4-1024x1024.png 1024w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/4-300x300.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/4-150x150.png 150w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/4-768x768.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/4.png 1201w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1201px; --smush-placeholder-aspect-ratio: 1201\/1201;\" data-original-sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<p>No matter how big Jen Vazquez Media gets, one thing is certain: &#8220;Tailwind is the one marketing tool I would never give up. It helps me work smarter and have more time for my family. I&#8217;m a big proponent of helping small business owners do consistent weekly marketing so they&#8217;re not struggling for leads. Tailwind makes that possible.&#8221;<br><br><br><em><strong>Ready to harness the power of Pinterest and Tailwind to grow your business? <a href=\"http:\/\/tailwindapp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a forever free plan and get started today.<\/a><\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"200\" height=\"300\" data-pin-description=\"Want to know the secret to skyrocketing your business? Look no further! \ud83e\udd29 Discover how Jen Vazquez leveraged Pinterest and Tailwind to grow her wedding photography business and launch a successful media company. Learn how to save time and prioritize family, while your business thrives. \ud83c\udf89 Sign up for a free Tailwind plan now! \ud83d\udc96\" data-pin-title=\"Boost Your Business with Pinterest Marketing \ud83d\udcf8\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Tailwind-Images-for-Jen-Vazquez-200x300.png\" alt=\"Photo of Jen Vazquez leaning on her kitchen counter and smiling with the blog post title and Tailwind logo.\" class=\"wp-image-10857 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Tailwind-Images-for-Jen-Vazquez-200x300.png 200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Tailwind-Images-for-Jen-Vazquez-683x1024.png 683w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Tailwind-Images-for-Jen-Vazquez-768x1152.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Tailwind-Images-for-Jen-Vazquez-300x450.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/04\/Tailwind-Images-for-Jen-Vazquez.png 1001w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" data-original-sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Jen Vazquez used Pinterest marketing to grow her wedding photography business and launch a successful media company. Learn how Tailwind helped her save time and prioritize family while skyrocketing her business growth. Sign up for a free plan now!<\/p>\n","protected":false},"author":16,"featured_media":10903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[7],"tags":[29],"class_list":{"0":"post-10815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-tailwind-case-studies","8":"tag-pinterest-best-practices","10":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How a Pinterest Marketing Expert Saves Time and Scales Her Growth with Tailwind - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover how Jen Vazquez used Pinterest marketing to grow her wedding photography business and launch a successful media company. Learn how Tailwind helped her save time and prioritize family while skyrocketing her business growth. Sign up for a free plan now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-a-pinterest-marketing-expert-scales-with-tailwind\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Pinterest Marketing Expert Saves Time and Scales Her Growth with Tailwind\" \/>\n<meta property=\"og:description\" content=\"Discover how Jen Vazquez used Pinterest marketing to grow her wedding photography business and launch a successful media company. Learn how Tailwind helped her save time and prioritize family while skyrocketing her business growth. 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