{"id":1092,"date":"2015-08-11T11:21:44","date_gmt":"2015-08-11T17:21:44","guid":{"rendered":"https:\/\/twprod.wpengine.com\/pinterest-marketing-tips\/"},"modified":"2024-01-15T15:15:38","modified_gmt":"2024-01-15T21:15:38","slug":"pinterest-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-marketing-tips","title":{"rendered":"5 Time Saving Pinterest Marketing Tips"},"content":{"rendered":"

In the world of Pinterest marketing, you are required\u00a0to not only curate the best-written content for your audience\u00a0but also find content that is\u00a0visually stunning. Doing this is not easy, especially if you are pinning 10-15 times a day.<\/p>\n

If you\u2019re pinning content on a daily basis for your business or for your clients, then you definitely know good Pinterest marketing can take up more time than Twitter and Facebook.<\/p>\n

With time being a valuable commodity, you want to be as efficient and effective as possible with your social media marketing. This is why I\u2019m going to provide you 5 Pinterest marketing tips\u00a0to help save time on pinning and curation.<\/p>\n

\"5<\/p>\n

1) Visit Your Pinterest Page at Most Twice a Day<\/h2>\n

Since\u00a0the dawn of smart feed<\/a>, Pinterest\u00a0tries to surface\u00a0pins that they believe are most relevant to you based on what you\u2019ve pinned in the past, among\u00a0other factors.<\/p>\n

If you login to your Pinterest account multiple times a day, you will start to see the same pins over and over again, with the chances of seeing some amazing pins becoming less and less. If you happen to login two hours after you previously logged in, then you will see more relevant content from the past two hours and may find one or two great pins.<\/p>\n

However, if you login once a day, then you will see more relevant and popular pins from the last 24 hours giving you a wider buffet of great pins you can choose from to pin or schedule for the upcoming day or week.<\/p>\n

2) Put Relevant Pins in Tailwind\u2019s Drafts<\/h2>\n

The brain is a complicated organ and can get easily exhausted when it has to switch back and forth between tasks that require the different parts to function.<\/p>\n

You can imagine how exhausting it gets if you have to find the right pins, and then you have choose the right boards for those pins, and then ensure that the pins have great descriptions and a relevant hashtag or two<\/a>. It can be incredibly draining, especially if you\u2019re trying to do this for 10-15 pins each and every day.<\/p>\n

When the brain gets exhausted it loses productivity. Instead of trying to get everything done at once, consider putting aside 40-50 pins as drafts with Tailwind<\/a>.<\/p>\n

\"5<\/p>\n

That\u00a0way you can put dozens of pins in draft mode at once and then worry about the fine details, such as which boards they belong to and what type of pin description you want to give, later. This allows you to streamline the process one step at a time.<\/p>\n

Once all your drafts have been given a board, and the pin descriptions are optimized\u00a0for your audience<\/a>, you can click on the schedule all drafts button at the bottom to have them lined up in your Pinterest queue with Tailwind.<\/p>\n

\"5<\/p>\n

3) Have Your Go to Pinners or Boards to Defeat Pinner\u2019s Block<\/h2>\n

You can spend lot of time trying to look for the best content to repin on Pinterest. And if you\u2019re like me you might use the search bar to look for specific pins, only to see the same results for the same keywords day after day.<\/p>\n

Or you can spend time looking through the different categories only to find pins that lead more to Flickr then a valuable resource for your audience, making\u00a0your efforts feel like a waste of time.<\/p>\n

This is why it\u2019s important to be able to have specific pinners that you can go to discover relevant content that you can share on your own boards. These pinners will curate content that you may not see on your own Pinterest feed.<\/p>\n

For me, Social Media Examiner\u2019s Pinterest account<\/a> is a great go-to resource for finding social media marketing articles that I feel my audience will enjoy. Since they provide articles on a daily basis, I know I can turn to them to pin social media pins whenever I get the dreaded pinner\u2019s block.<\/p>\n

\"5<\/p>\n

I suggest that you have at least 10 go to pinners you can rely on in the case you can\u2019t seem to find great pins on a given day.<\/p>\n

By no means am I suggesting that you get lazy and just repin every single pin that they pin. I\u2019m saying that it helps that when you just can’t seem to find great content,\u00a0these trusted pinners can help get you over the hump.<\/p>\n

The other option is to have a group board on Pinterest that you can turn to. I guarantee you that there will be pins on a group board that you have never seen before that will be valuable for your Pinterest audience.<\/p>\n

My suggestion is to look through the group board and see what types of pins are receiving more engagement\u00a0compared to other ones. This will let you know what types of pins are popular and give you a hint of what you should pin or schedule.<\/p>\n

\"5<\/p>\n

4) Keep Scheduling Pins if You\u2019re \u201cIn the Zone\u201d<\/h2>\n

Athletes often refer to the \u201czone\u201d as a place where everything flows naturally, effortlessly and they are performing at their best. Sometimes it can be a struggle to pin even 3 pins in one day, but you may find yourself in a state of wanting to pin more even though you\u2019ve met your daily quota.<\/p>\n

I highly suggest you take that momentum and keep pinning until you no longer feel like you\u2019re in the zone. There are times when I will fully schedule 35 pins in a row for a client because I\u2019m in the zone. Taking advantage of this momentum\u00a0frees up time for other projects the following days and reduces pinner\u2019s block.<\/p>\n

5) Content Discovery by Tailwind<\/h2>\n

My friend, and Tailwind blogger, Alisa Meredith<\/a> loves this feature, and it can definitely help you save time with pinning.<\/p>\n

Tailwind has a feature in beta called\u00a0Discover Content. This feature allows you to add your favorite blogs and a\u00a0list of\u00a0images that come from the blog. Imagine it like\u00a0a\u00a0visual\u00a0RSS feed.<\/p>\n

If your favorite\u00a0bloggers are producing some great pinnable images<\/a>, then you can use this feature to keep track of when their new articles come out.<\/p>\n

Tailwind will automatically update the pictures available each time you use the future. You no longer technically need to go to the blogger\u2019s page or Pinterest account to see when they\u2019ve updated their latest pin related to their blog post. This is a huge time saver!<\/p>\n

This feature is available to paid Tailwind customers and can be asked for by customer service since it\u2019s currently in beta.<\/p>\n

\"5<\/a><\/p>\n

I hope these Pinterest marketing tips will help\u00a0shave days off of\u00a0your pinning schedule over the next few months. If you have any tips on how to reduce your time spent pinning on Pinterest without killing the effectiveness, I would love to hear about it in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the world of Pinterest marketing, you are required\u00a0to not only curate the best-written content for your audience\u00a0but also find content that is\u00a0visually stunning. Doing this is not easy, especially if you are pinning 10-15 times a day. If you\u2019re pinning content on a daily basis for your business or for your clients, then you …<\/p>\n","protected":false},"author":133,"featured_media":1099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[5,6],"tags":[15],"class_list":{"0":"post-1092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-all-posts","8":"category-tailwind-blog","9":"tag-marketing","11":"with-featured-image"},"yoast_head":"\n5 Time Saving Pinterest Marketing Tips - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-marketing-tips\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Time Saving Pinterest Marketing Tips\" \/>\n<meta property=\"og:description\" content=\"In the world of Pinterest marketing, you are required\u00a0to not only curate the best-written content for your audience\u00a0but also find content that is\u00a0visually stunning. 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