{"id":11268,"date":"2024-08-28T07:15:25","date_gmt":"2024-08-28T13:15:25","guid":{"rendered":"https:\/\/www.tailwindapp.com\/blog\/?p=11268"},"modified":"2024-08-30T09:04:19","modified_gmt":"2024-08-30T15:04:19","slug":"easy-as-1-2-3-back-to-school-marketing-on-pinterest","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/easy-as-1-2-3-back-to-school-marketing-on-pinterest","title":{"rendered":"Easy as 1, 2, 3: Back-to-School Marketing on Pinterest"},"content":{"rendered":"\n
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Ready to say goodbye to the summer slump and slow sales? Let\u2019s get back to business with back-to-school marketing on Pinterest. <\/p>\n\n\n\n

In case you missed it, Pinterest is the place to make sales for your products and services. Especially if your ideal customers are women, Americans, Millennials, or Gen Z. <\/p>\n\n\n\n

With over 500 million active monthly users, Pinterest notes that \u201c80% of weekly Pinners say they feel inspired by shopping experience on Pinterest\u201d (Source<\/a>). <\/p>\n\n\n\n

Plus, with over 90% of searches being unbranded on Pinterest, you have a unique opportunity to stand out, gain leads, and make sales. Unlike platforms like Instagram and TikTok \u2014 which are very big brands and influencer-driven \u2014 with a solid keyword strategy, any site or shop can succeed on Pinterest.\u00a0<\/p>\n\n\n\n

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That\u2019s because Pinterest is a search engine \u2014 not just a social media site \u2014 and a seasonal keyword strategy like the one you\u2019ll learn here is your best bet to increase clicks, subscribers, and sales. Use it to leave the low months of Q3 behind, and springboard into Q4.\u00a0<\/p>\n\n\n\n

Whether Pinterest is new to you or not, this is your step-by-step guide to successfully marketing on Pinterest. We\u2019ll be focusing especially on making the most of the Back-to-School season, but these strategies can be used for any seasonal strategy. You can repeat this for increasing results for the Fall, Thanksgiving, Black Friday, and the holidays. Let\u2019s go!<\/p>\n\n\n\n

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How To Prepare for Back-to-School Promotions<\/h2>\n\n\n\n

Before we can get to the Pinterest of it all, we need to talk about what exactly you\u2019re going to promote. You\u2019re right in assuming that Pinterest is about pretty images, but it\u2019s equally about having high-quality links to share. <\/p>\n\n\n\n

So, is it content and\/or products? Will you run a promotion or sales? Make a list of all the links you can start sharing on Pinterest. <\/strong>Use a document or spreadsheet to list the names and exact links you\u2019ll share.<\/p>\n\n\n\n

For example, as I prepare my personal development blog for Back-to-School marketing on Pinterest, I\u2019ll be sharing all relevant content written for students and parents and about the college experience \u2014 plus, any lead magnets and products that are perfect for the season like my goals planner. <\/p>\n\n\n\n

Need to Create for Pinterest?<\/h3>\n\n\n\n

If you don\u2019t have anything to share that\u2019s specific to the Back-to-School season, no worries \u2014 get creating instead. And don\u2019t just guess what your audience would want: use Pinterest itself to research topics. <\/p>\n\n\n\n

Log into your free Pinterest business account, navigate to Pinterest Trends<\/a> (click on Business Hub in the top left, then look under the Analytics column for \u201cPinterest Trends\u201d), or use the Pinterest search bar. <\/p>\n\n\n\n

You\u2019ll have the best luck with Pinterest by not targeting \u201cback-to-school\u201d directly as a general keyword, but with more specific-to-your-audience keywords. Think beyond the actual going back to school and more to the other needs, questions, hopes, problems, experiences, and events around that time. <\/p>\n\n\n\n

For example, this is also the time when business owners and side hustlers can get back to business, especially if they have kids. It\u2019s a second new year, a time to get back to goals, routines, and healthy habits for many \u2014 not just parents and students. Go beyond the classroom! <\/p>\n\n\n\n

Remember, back to school is also the gateway to the fall season and all that comes with it, including a slew of holidays and festivities from pumpkins and football to wreaths and winter. <\/p>\n\n\n\n

A. Pinterest Trends<\/strong><\/h4>\n\n\n\n

Before you start scrolling and searching for topic ideas, set Pinterest Trends to the region where the majority of your audience resides. Click on the dropdown menu in the top right to change locations. This step is likely for you if you\u2019re based outside of the United States but the bulk of your customers are American (or the most profitable percentage). <\/p>\n\n\n\n

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Use the Pinterest trends search bar<\/strong> to look for related keywords for topics that matter to your audience. Use the resulting data to validate whether this is a good topic to create for. If the keyword exists, and the resulting trend graph shows search volume in the coming months, it\u2019s a great topic to create for. Make sure the keyword peaks during the season you\u2019re targeting. <\/p>\n\n\n\n

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Discover trends that are either growing trends or seasonal trends. <\/strong>Use the trends tool to explore relevant-to-right-now trends (these are keywords with fast-increasing search numbers). You can create for the trends on display or forecast upcoming seasonal trends using last year\u2019s data. Select \u201cseasonal trends,\u201d then set the end date to 01\/09\/2023 (or the date you\u2019re targeting).  <\/p>\n\n\n\n

Just a heads up: if you want to grow your Pinterest fast, create seasonal content<\/a>! <\/p>\n\n\n\n

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It\u2019s important to note that Pinterest trends has a limited view of keywords, and typically only the biggest searches are listed here, so use the Pinterest search bar instead. <\/p>\n\n\n\n

B. Pinterest search bar<\/strong><\/h4>\n\n\n\n

Type in relevant keywords to your audience during the back-to-school season. If you\u2019re in the mindset and mental health space, maybe those are journal prompts for September. Or if you\u2019re in the food and recipe space, perhaps that\u2019s meal prepping for busy weekday nights. <\/p>\n\n\n\n

Find the keywords that will direct the content and the products you\u2019ll create. Let the predicted results guide your search for the right keywords (predicted results = the search terms that appear as you start typing).<\/p>\n\n\n\n

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Keep an eye on the search bubbles that appear above the search results for further ideas. Click on them to find new search terms, like with the example below: \u201cback to school supplies\u201d or \u201cback to school hairstyles.\u201d<\/p>\n\n\n\n

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Not sure what to sell on Pinterest?<\/h3>\n\n\n\n

This section is for bloggers and content creators specifically, so feel free to skip ahead if you\u2019re product-focused and already know what you\u2019re selling on Pinterest. <\/p>\n\n\n\n

When you\u2019re committed to the content creation game, it can be challenging to know exactly what your offer is or how to position it. The best practice here is to be natural and organic in your marketing. <\/p>\n\n\n\n

For content creators and bloggers, your number one pathway for selling with Pinterest is your funnel! Pinterest drives clicks to your website, but it\u2019s up to you to capture those interested leads. How? You need opt-in forms for relevant freebies or even an interactive quiz that turns visitors into subscribers. <\/p>\n\n\n\n

It\u2019s also wise to have tripwire or thank-you offers that appear on your custom thank-you pages for subscribing. And creating an email welcome sequence that pitches something of value like your product or service to your new subscribers. <\/p>\n\n\n\n

That\u2019s not all! <\/p>\n\n\n\n

Don’t Forget About Affiliate Marketing<\/h3>\n\n\n\n

Sure, in a perfect online marketing world, you\u2019ve created your own offerings. Don\u2019t worry if you haven\u2019t had time to create a product or develop services to sell; you can sell someone else\u2019s instead. Affiliate marketing on Pinterest, especially for Back-To-School can be quite lucrative. <\/p>\n\n\n\n

With affiliate marketing on Pinterest, your best bet is either a high-volume of low-ticket products like the Amazon Associate\u2019s Program or low-volume of high-ticket products. Back to school is a high season for spending, with many brands running big promotions and sales. <\/p>\n\n\n\n

You can get in on the action with affiliate marketing on Pinterest, even without having a blog of your own. Slight warning here though: there are many nuances to sharing affiliate links and products on Pinterest that you should learn before you start. <\/p>\n\n\n\n

Not to worry, you can watch my beginner’s guide to affiliate marketing on Pinterest on YouTube here<\/a>.  <\/p>\n\n\n\n

Keep It Relevant – Avoid Dating Pins<\/h3>\n\n\n\n

When promoting sales on Pinterest, it\u2019s a good idea to avoid adding dates to your Pin images and videos. Don\u2019t add text to your Pins with phrases like \u201cBack to School 2024\u201d or \u201cSale Ends September 15th.\u201d <\/p>\n\n\n\n

This is because Pins have a very long lifespan and will continue to be found for years to come. So by dating your Pins, you\u2019re making them irrelevant when they don\u2019t need to be. <\/p>\n\n\n\n

Keep dates and years on your site\u2019s content or product pages, but not on your Pins. That way they can continue to send traffic your way for many years to come. Advertise sales dates and discount expirations directly on sales pages. <\/p>\n\n\n\n

3 Steps to Marketing for Back To School On Pinterest<\/h2>\n\n\n\n

With your links and offers ready to share on Pinterest, follow these three steps to marketing on Pinterest. We\u2019ll be using Back-to-School as an example, but you can do the same for any Pinterest marketing. <\/p>\n\n\n\n

Step 1. Design Click-Worthy Pins<\/h3>\n\n\n\n

Pinterest is a visual platform. To get clicks, your Pins (aka the images or video files that link to your content or products) need to be of a certain quality. <\/p>\n\n\n\n

Don\u2019t sweat it: If graphic design is not your forte, I highly recommend that you use Pin templates that you download or purchase online. There are countless Canva Pinterest Pin templates available to you for free or on the cheap. <\/p>\n\n\n\n

Design Pins in the 2:3 ratio or 1,000 x 1,500 pixels, saving image Pins as JPEG or PNGs and video Pins as MP4. Refer to Pinterest\u2019s creative best <\/a>practices. <\/p>\n\n\n\n

Here are some quick design tips to help you get clicks:
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