{"id":11463,"date":"2024-09-11T07:20:14","date_gmt":"2024-09-11T13:20:14","guid":{"rendered":"https:\/\/www.tailwindapp.com\/blog\/?p=11463"},"modified":"2024-10-17T13:56:53","modified_gmt":"2024-10-17T19:56:53","slug":"pinterest-content-best-practices-from-pinterests-uk-team","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-best-practices-from-pinterests-uk-team","title":{"rendered":"Pinterest Content Best Practices \u2014 from Pinterest&#8217;s UK Team"},"content":{"rendered":"\n<p>As part of Tailwind&#8217;s ongoing Partnership with Pinterest, we recently got to sit down with Michelle Pinchard, Pinterest Strategic Partner Manager for the UK. Michelle covered the basics of an effective content strategy for Pinterest. It was incredibly helpful information about Pinterest content strategy!<\/p>\n\n\n\n<p>Watch the session &amp; check out our key takeaways.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pinterest Content Best practices - Office Hour with Michelle Pinchard from Pinterest UK\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/_9B0Tn4NW_0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<div id=\"om-rgxpx2kvmgkrr1tsgj2l-holder\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pinterest&#8217;s Unique Position<\/strong>: Pinterest is positioned at the intersection of search, social, and commerce with over half a billion users seeking inspiration and content curation. Users are diverse, from Gen Z to retirees, and Pinterest offers a solo media experience.<\/li>\n\n\n\n<li><strong>High-Intent Audience<\/strong>: Users come to Pinterest with high intent, looking for inspiration they can implement in real life. The longevity of content (Pins) ensures that posts have long-term visibility.<\/li>\n\n\n\n<li><strong>Unbranded Searches<\/strong>: 96% of searches on Pinterest are unbranded, providing opportunities for content creators to introduce their brands early in users&#8217; discovery journey.<\/li>\n\n\n\n<li><strong>Pinterest as a Traffic Driver<\/strong>: Content on Pinterest can reach a wider audience beyond followers, driving significant traffic to websites and increasing sales.<\/li>\n\n\n\n<li><strong>Seasonal and Evergreen Content<\/strong>: Creators should plan for seasonal trends and evergreen topics, leveraging tools like Pinterest Trends and Predict reports to stay ahead.<\/li>\n\n\n\n<li><strong>Keywords and SEO<\/strong>: Strategic use of keywords in bios, Pins, and boards enhances content discoverability. Pinterest\u2019s Keyword Planner helps optimize content.<\/li>\n\n\n\n<li><strong>Visual Appeal and Repurposing Content<\/strong>: Content repurposed for Pinterest should be visually appealing, watermark-free, and optimized for the platform\u2019s specific formats like text overlays and captions for accessibility.<\/li>\n\n\n\n<li><strong>Tailwind Integration<\/strong>: Tailwind can be used to schedule Pinterest posts, maintain consistency, and collaborate with teams effectively.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"om-tmjg9cxetfymc1mz09aw-holder\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"200\" height=\"300\" data-pin-description=\"Level up your Pinterest content game with insider knowledge from Michelle Pinchard, UK\u2019s Pinterest Strategic Partner Manager \ud83c\udfaf Learn about reaching a high-intent audience, driving traffic using unbranded searches, Tailwind integration, and more! Get ready for a content revolution! \ud83d\ude80  \" data-pin-title=\"\ud83c\udf1f Expert Tips: Improving Your Pinterest Content Strategy \ud83c\udf1f\" src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/09\/Pin-1-2-200x300.png\" alt=\"Image of a smiling woman on a purple and blue gradient background with the blog post title and Tailwind logo.\" class=\"wp-image-11466\" srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/09\/Pin-1-2-200x300.png 200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/09\/Pin-1-2-683x1024.png 683w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/09\/Pin-1-2-768x1152.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/09\/Pin-1-2-300x450.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/09\/Pin-1-2.png 1000w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Improve your Pinterest content strategy with expert insights from Michelle Pinchard, Pinterest Strategic Partner Manager for the UK. Learn how to reach a high-intent audience and drive traffic using unbranded searches and Tailwind integration. Discover the power of seasonal and evergreen content, SEO techniques, and visual appeal for maximum visibility. Don&#8217;t miss out on this must-read for content creators!<\/p>\n","protected":false},"author":120,"featured_media":11465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[5,4,6],"tags":[],"class_list":{"0":"post-11463","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-all-posts","8":"category-pinterest","9":"category-tailwind-blog","11":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pinterest Content Best Practices \u2014 from Pinterest&#039;s UK Team - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Improve your Pinterest content strategy with expert insights from Michelle Pinchard, Pinterest Strategic Partner Manager for the UK. Learn how to reach a high-intent audience and drive traffic using unbranded searches and Tailwind integration. Discover the power of seasonal and evergreen content, SEO techniques, and visual appeal for maximum visibility. Don&#039;t miss out on this must-read for content creators!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-best-practices-from-pinterests-uk-team\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest Content Best Practices \u2014 from Pinterest&#039;s UK Team\" \/>\n<meta property=\"og:description\" content=\"Improve your Pinterest content strategy with expert insights from Michelle Pinchard, Pinterest Strategic Partner Manager for the UK. Learn how to reach a high-intent audience and drive traffic using unbranded searches and Tailwind integration. Discover the power of seasonal and evergreen content, SEO techniques, and visual appeal for maximum visibility. 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