{"id":1166,"date":"2016-02-02T12:04:11","date_gmt":"2016-02-02T18:04:11","guid":{"rendered":"https:\/\/twprod.wpengine.com\/get-more-repins-on-pinterest\/"},"modified":"2025-05-25T11:16:40","modified_gmt":"2025-05-25T17:16:40","slug":"get-more-repins-on-pinterest","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/get-more-repins-on-pinterest","title":{"rendered":"6 Ways to Get More Repins on Pinterest"},"content":{"rendered":"\n
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Getting more repins is a vital part of your Pinterest marketing strategy, as this can ensure that people are visiting your website weeks after you\u2019ve initially pinned your content.  <\/span><\/p>\n\n\n\n

According to one <\/span>Pinterest study,<\/span><\/a> 30% of click-throughs for a pin happen after the second day it\u2019s posted. In the world of social media, that\u2019s an incredibly long life span for click-throughs. Now imagine other people are repinning your content and their content also gets 30% click-throughs after day two, then the number of click-throughs multiplies indefinitely<\/strong>. This is why it\u2019s vital to get as many repins as you can from the start.  <\/span><\/p>\n\n\n\n

In this blog post, I\u2019m going to show you 6 ways to increase the number of repins on your Pinterest account. <\/span><\/p>\n\n\n\n

Get More Repins with a Smart Scheduler<\/h3>\n\n\n\n

Maximizing repins on Pinterest is all about timing and consistency. With this smart scheduler<\/a>, you can ensure your pins are posted at the best times for engagement, helping your content reach the right audience.<\/p>\n\n\n\n

1) Design Your Pinterest Pins for Smartphones<\/span><\/h2>\n\n\n\n

There are some great tools out there that can help you design pins for Pinterest, but one of the key points you need to keep in mind is to design your pins for smartphone viewing.  According to Pinterest , <\/span>75% of daily Pinterest usage comes from mobile<\/span><\/a> and tablets.\n\t\t\n\t\t75% of daily Pinterest usage comes from mobile and tablets.\t<\/span>\n\n\t\n\t\t\n\t\tClick to Tweet<\/span>\t\t\n\t\t\n\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t<\/span>\n\t\t<\/i>\n\t\t<\/span>\n\t\t<\/span>\n\n<\/a>\n <\/span><\/p>\n\n\n\n

For the clients I have worked with, I have found that approximately 50% of repins from their website come from iPhone and Android smartphones. People love to repin on their smartphones. <\/span><\/p>\n\n\n\n

You can find out where the majority of your pins are coming from which device by <\/span>going into your Pinterest analytics<\/span><\/a> and choosing repins and then the device:<\/span><\/p>\n\n\n

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\"Pinterest<\/a><\/figure>\n<\/div>\n\n\n

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So be sure that you are designing your pins to be eye-catching on a smartphone device. <\/span><\/p>\n\n\n\n

The most common mistakes I see is a text overlay that\u2019s too small to see on a mobile device. The right-hand side of the image below is a great example of a readable text overlay from travel blog, Bacon is Magic. As you can see, the fonts are nice and visible. <\/span><\/p>\n\n\n

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\"mobile<\/figure>\n<\/div>\n\n\n

On the left is a horizontal pin with a font that is visible but it requires extra effort to clearly see what the text is. <\/span><\/p>\n\n\n\n

2) Repin Your Old Content Again and Again<\/span><\/h2>\n\n\n\n

Did you have a pin that generated a lot of repins in the past? When was the last time that you repinned that same pin?<\/span><\/p>\n\n\n\n

If you have a pin that receives a lot of repins and a lot of click-throughs, then you need to repin that pin again onto the same board, or onto a different (but relevant) board.<\/span><\/p>\n\n\n\n

By doing this, new followers of your board, and old followers who didn\u2019t see the pin from last time, have the potential to see the pin. Think of it like a retweet<\/strong>. <\/span><\/p>\n\n\n\n

One of my clients has a pin that has received over 110,000 repins to date. I will repin that same pin once a month onto the same board, or to another relevant board, and inevitably it will receive between 40-60 additional repins<\/strong> each time it\u2019s pinned.  <\/span><\/p>\n\n\n\n

3) Encourage Your E-mail List to Repin Your Content<\/span><\/h2>\n\n\n\n

If you\u2019re looking to get more repins, then consider sharing your pins with your e-mail list and asking them to repin. This strategy is not effective if you have a small e-mail list. When my e-mail list was 1000 people, not too many people repinned my pin that was within my e-mail. <\/span><\/p>\n\n\n\n

However, Sephora implemented a pin it button into their mail campaign and they were able to generate <\/strong><\/span>14,000 additional repins<\/a><\/strong>, which resulted in 60% growth in traffic from Pinterest. <\/span><\/p>\n\n\n\n

4) Have Pinterest-Friendly Images Ready to Go On Your Site<\/span><\/h2>\n\n\n\n

There are many sites that have beautiful horizontal images but don\u2019t have a Pinterest-friendly image. A pinner might pin that horizontal image, but the sharing stops there because the image is not eye-catching enough on Pinterest.<\/span><\/p>\n\n\n\n

You want to ensure that you have <\/span>Pinterest-friendly images on your site<\/span><\/a>. There are ways to have a horizontal picture on your blog, but still host a Pinterest-friendly image, such as using the Social Warfare Plugin<\/a>, which allows you to have a pinnable image pop up when someone clicks on the Pinterest button (in fact, you can try it on this blog post!). <\/span><\/p>\n\n\n\n

Here\u2019s an example from Rebekah Radice\u2019s blog post<\/a>:<\/span><\/p>\n\n\n\n

\"Social<\/a><\/figure>\n\n\n\n

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You don\u2019t need a plugin to do this. You can actually do this with some coding. Pinterest\u2019s provides you this information in one of their <\/span>blog posts<\/span><\/a>. <\/span><\/p>\n\n\n\n

Remember, Pinterest-friendly images are:<\/span><\/p>\n\n\n\n