{"id":11890,"date":"2024-10-28T14:33:15","date_gmt":"2024-10-28T20:33:15","guid":{"rendered":"https:\/\/www.tailwindapp.com\/blog\/?p=11890"},"modified":"2024-11-21T20:04:32","modified_gmt":"2024-11-22T02:04:32","slug":"pinterest-holiday-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-holiday-marketing-ideas","title":{"rendered":"Pinterest Holiday Marketing Ideas for Small Businesses"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1025\" height=\"513\" src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/Header-Banner-4.png\" alt=\"A smiling florist wearing a green apron, holding a basket of flowers with a screenshot of Tailwind's Pinterest Scheduler on a blue background with golden ornaments and white snowflakes and the Tailwind logo.\" class=\"wp-image-11883\" srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/Header-Banner-4.png 1025w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/Header-Banner-4-300x150.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/Header-Banner-4-768x384.png 768w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n\n\n\n<p>Small business owners everywhere are gearing up for the most wonderful\u2014and potentially profitable\u2014time of the year. But in the bustling holiday marketplace, how can your brand stand out and capture the hearts (and wallets) of seasonal shoppers?<\/p>\n\n\n\n<p>Enter Pinterest: the visual discovery engine that seems purpose-built for holiday inspiration and shopping. With 75% of Pinterest users actively shopping year-round and a whopping 93% of weekly users finding the platform nearly twice as helpful as other sites for planning their winter holidays, Pinterest is a goldmine for holiday sales potential.<\/p>\n\n\n\n<p>In this comprehensive guide, we&#8217;ll unwrap the secrets to Pinterest marketing success this holiday season. From crafting the perfect festive Pin to leveraging the platform&#8217;s latest features, we&#8217;ll equip you with everything you need to turn your Pinterest presence into a holiday sales juggernaut.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-pinterest-holiday-landscape-a-winter-wonderland-of-opportunity\"><strong>The Pinterest Holiday Landscape: A Winter Wonderland of Opportunity<\/strong><\/h2>\n\n\n\n<p>Before we dive into strategies, let&#8217;s set the scene with some eye-opening statistics that showcase just how powerful Pinterest can be for your holiday marketing efforts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pinterest users spend over 40% more during the holidays compared to users on other social platforms.<sup data-fn=\"18e3e86f-784e-4149-93fb-b77ec8006d26\" class=\"fn\"><a id=\"18e3e86f-784e-4149-93fb-b77ec8006d26-link\" href=\"#18e3e86f-784e-4149-93fb-b77ec8006d26\">1<\/a><\/sup><\/li>\n\n\n\n<li>50% of Pinterest users view the platform as a shopping destination.<sup data-fn=\"59c5776f-88ec-459e-a78b-941556de61e1\" class=\"fn\"><a id=\"59c5776f-88ec-459e-a78b-941556de61e1-link\" href=\"#59c5776f-88ec-459e-a78b-941556de61e1\">2<\/a><\/sup><\/li>\n\n\n\n<li>85% of Pinners use Pinterest when starting a new project, including holiday shopping and planning.<sup data-fn=\"e51fecf7-189c-4890-8f18-3ed6342a8ba9\" class=\"fn\"><a id=\"e51fecf7-189c-4890-8f18-3ed6342a8ba9-link\" href=\"#e51fecf7-189c-4890-8f18-3ed6342a8ba9\">3<\/a><\/sup><\/li>\n\n\n\n<li>There&#8217;s been a 50% year-over-year increase in clicks on and saves of buyable items on Pinterest.<sup data-fn=\"d977a83a-1649-4d5e-b9e7-60814f8d62fd\" class=\"fn\"><a id=\"d977a83a-1649-4d5e-b9e7-60814f8d62fd-link\" href=\"#d977a83a-1649-4d5e-b9e7-60814f8d62fd\">4<\/a><\/sup><\/li>\n<\/ul>\n\n\n\n<p>These numbers paint a clear picture: Pinterest users are not just browsing\u2014they&#8217;re buying. And they&#8217;re doing so with enthusiasm and higher budgets than on other platforms.<\/p>\n\n\n\n<p>But what sets Pinterest apart from other social media channels when it comes to holiday shopping? It&#8217;s all about intent and timing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Early Bird Gets the Sale<\/strong><\/h3>\n\n\n\n<p>While other platforms might see a surge in holiday content come December, Pinterest users start their holiday planning much earlier. In fact, holiday-related searches on Pinterest begin ramping up as early as April!<\/p>\n\n\n\n<p>This early-bird behavior means that savvy businesses have a unique opportunity to capture the attention of shoppers long before the holiday rush begins. By the time most retailers are just starting to think about their Christmas or Hanukkah or Kwaanza campaigns, Pinterest users are already deep into their planning and purchasing processes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crafting Your Pinterest Holiday Strategy: A Step-by-Step Guide<\/strong><\/h2>\n\n\n\n<p>Now that we understand the landscape, let&#8217;s build a strategy that will help your small business shine brighter than the star atop a Christmas tree.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Start Early (Like, Now)<\/strong><\/h3>\n\n\n\n<p>Remember, Pinterest is a planning platform. Users are looking for ideas months in advance. Here&#8217;s a quick timeline:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>August-September<\/strong>: Begin creating and pinning holiday content.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>Pro Tip<\/strong>:<\/p>\n\n\n\n<p class=\"has-text-align-center\">Mark your calendar now to start creating holiday Pins next August!<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>October<\/strong>: Ramp up your holiday-themed Pins and boards.<\/li>\n\n\n\n<li><strong>November-December<\/strong>: Go all-in with your holiday campaigns, including promoted Pins and shopping features.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Know Your Audience<\/strong><\/h3>\n\n\n\n<p>Understanding your Pinterest audience is crucial. Use Pinterest Analytics to gather insights on who&#8217;s engaging with your content. Are they primarily millennials looking for unique gifts? Or perhaps they&#8217;re DIY enthusiasts searching for handmade decoration ideas?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>Pro Tip:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Create buyer personas based on your Pinterest audience data. This will help you tailor your content more effectively.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Optimize Your Profile and Boards<\/strong><\/h3>\n\n\n\n<p>Your Pinterest profile is your holiday storefront. Make sure it&#8217;s decked out for the season:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Update your profile picture and cover image with festive themes.<\/li>\n\n\n\n<li>Create holiday-specific boards with clear, search-friendly titles like &#8220;8 Nights of Hanukkah Gift Ideas\u201d or Handmade Christmas Gifts&#8221; or &#8220;Festive Home Decor Ideas\u201d&nbsp;<\/li>\n\n\n\n<li>Need board title ideas for your holiday Pins? Give <a href=\"https:\/\/www.tailwindapp.com\/marketing\/tools\/pinterest\/board-title-idea-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind\u2019s 100% free board title idea generator a try<\/a>!<\/li>\n\n\n\n<li>Use keyword-rich descriptions for your boards.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Create Irresistible Holiday Pins<\/strong><\/h3>\n\n\n\n<p>The key to Pinterest success lies in creating Pins that stop scrollers in their tracks. Here&#8217;s how to make your standout Pins:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use vertical images<\/strong>: The ideal aspect ratio is 2:3 or 1000 x 1500 pixels.<\/li>\n\n\n\n<li><strong>Incorporate festive colors<\/strong>: Think reds, greens, golds, and silvers, blues<\/li>\n\n\n\n<li><strong>Add text overlays<\/strong>: Include clear, readable text that conveys your message at a glance.<\/li>\n\n\n\n<li><strong>Focus on quality<\/strong>: Use high resolution, visually-appealing images.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s an example of how a great Christmas Pin might look:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"399\" height=\"846\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image1.png\" alt=\"&quot;Holiday Pie Recipes with a Twist&quot; with a photo of an apple pie and an assortment of mini-pies.\" class=\"wp-image-11886 lazyload\" style=\"--smush-placeholder-width: 399px; --smush-placeholder-aspect-ratio: 399\/846;width:384px;height:auto\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image1.png 399w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image1-141x300.png 141w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image1-300x636.png 300w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-original-sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/figure>\n\n\n\n<p><em>Pin from <a href=\"https:\/\/www.pinterest.com\/sassmagazine\/\">https:\/\/www.pinterest.com\/sassmagazine\/<\/a><\/em><\/p>\n\n\n\n<p>Here\u2019s another top performer sent to us by <a href=\"https:\/\/srtaspanish.com\/\">SrtaSpanish. <\/a><br><a href=\"https:\/\/www.pinterest.com\/srta_spanish\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.pinterest.com\/srta_spanish\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"667\" height=\"1024\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image2-667x1024.png\" alt=\"&quot;Spanish Winter Freebies Lessons and Activities&quot; with a snowflake graphic.\" class=\"wp-image-11887 lazyload\" style=\"--smush-placeholder-width: 667px; --smush-placeholder-aspect-ratio: 667\/1024;width:388px;height:auto\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image2-667x1024.png 667w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image2-195x300.png 195w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image2-300x461.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image2.png 720w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-original-sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<p>And, here\u2019s Ashley, describing why this Pin works!<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ashley Mikkelsen-- Srta Spanish Winter Holiday Pin Video\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/So5XanCfLMI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>Pro Tip<\/strong>:<\/p>\n\n\n\n<p class=\"has-text-align-center\">Use <a href=\"https:\/\/www.tailwindapp.com\/create?utm_source=google&amp;utm_medium=ad&amp;utm_campaign=extension-ig-create&amp;gad_source=1&amp;gclid=CjwKCAjwg-24BhB_EiwA1ZOx8kqYKTx65D_QYPS8pM1ItxMXLGiW1S7DJ_fMHsPDAf6oLHLyzZ-BKRoCKe0QAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind Create<\/a> to design stunning pins in minutes. With customizable templates and a vast library of holiday-themed elements, you can create professional-looking pins even if you&#8217;re not a designer.<\/p>\n<\/blockquote>\n\n\n\n<p>Another Pin:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"366\" height=\"556\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image3.png\" alt=\"&quot;Budget-Friendly Gift Guide For The Parents&quot; with wrapped presents.\" class=\"wp-image-11888 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image3.png 366w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image3-197x300.png 197w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/image3-300x456.png 300w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 366px; --smush-placeholder-aspect-ratio: 366\/556;\" data-original-sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/figure>\n\n\n\n<p>Pin from: <a href=\"https:\/\/www.pinterest.com\/pin\/615796949083965094\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.pinterest.com\/pin\/615796949083965094\/<\/a> <a href=\"https:\/\/www.pinterest.com\/budgetingonadime\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.pinterest.com\/budgetingonadime\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Leverage Pinterest&#8217;s Shopping Features<\/strong><\/h3>\n\n\n\n<p>Pinterest has evolved into a robust e-commerce platform. Take advantage of Product Pins to drive sales. These Pins include up-to-date pricing, availability, and product descriptions.<\/p>\n\n\n\n<p>Becoming a verified merchant on Pinterest can unlock even more features and boost your credibility with shoppers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Embrace Video Content<\/strong><\/h3>\n\n\n\n<p>Video Pins are gaining traction on Pinterest, with many users preferring this dynamic format. Consider creating:<\/p>\n\n\n\n<p>&#8211;  Quick DIY tutorials for holiday crafts<\/p>\n\n\n\n<p>&#8211; How your product will make the recipients feel when they receive it as a gift<\/p>\n\n\n\n<p>&#8211; How your product will meet a need for your recipient<\/p>\n\n\n\n<p>&#8211; Gift wrapping how-to\u2019s<\/p>\n\n\n\n<p>&#8211; Behind-the-scenes looks at your holiday prep<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>7. Optimal Posting Times<\/h3>\n\n\n\n<p>There\u2019s a lot of competition during the holidays. Give your Pins an edge by posting when your audience is most engaged. If you\u2019re not sure where to start, Tailwind&#8217;s SmartSchedule feature can help you pinpoint these optimal times and automate your posting \u2013 it uses data based on your own audience!<br><br>NEED IDEAS? <a href=\"https:\/\/www.tailwindapp.com\/plan\/copilot?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;page=\" target=\"_blank\" rel=\"noreferrer noopener\">Check out Tailwind CoPilot<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-try-pinterest-ads\"><strong>8. Try Pinterest Ads<\/strong><\/h3>\n\n\n\n<p>While organic reach is important, Pinterest ads can give your content the extra boost it needs during the competitive holiday season. They offer eight types of ads. Experiment to see what works best with your audience:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Standard image ads&nbsp;<\/li>\n\n\n\n<li>Collection ads<\/li>\n\n\n\n<li>Standard and Max width video ads<\/li>\n\n\n\n<li>Carousel ads<\/li>\n\n\n\n<li>Shopping ads<\/li>\n\n\n\n<li>Idea ads<\/li>\n\n\n\n<li>Showcase ads<\/li>\n\n\n\n<li>and Quiz ads<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Measuring Success and Optimizing Performance<\/strong><\/h2>\n\n\n\n<p>As with any marketing strategy, it&#8217;s crucial to track your performance and adjust accordingly. Pinterest provides robust analytics tools to help you understand what&#8217;s working:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitor engagement rates<\/strong>: Look at saves, clicks, and comments on your Pins.<\/li>\n\n\n\n<li><strong>Track website traffic<\/strong>: Use Google Analytics to see how much traffic Pinterest is driving to your site.<\/li>\n\n\n\n<li><strong>Analyze sales data<\/strong>: Keep an eye on conversion rates from Pinterest traffic.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Avoiding Common Pinterest Holiday Marketing Mistakes<\/strong><\/h2>\n\n\n\n<p>Even the most seasoned marketers can stumble during the holiday rush. Here are some pitfalls to avoid:<\/p>\n\n\n\n<p>1. <strong>Inconsistent Branding<\/strong>: Maintain your brand identity even as you embrace holiday themes.<\/p>\n\n\n\n<p>2. <strong>Ignoring Pinterest SEO<\/strong>: Use relevant keywords in your Pin descriptions and board titles.<\/p>\n\n\n\n<p>3. <strong>Inconsistent Pinning<\/strong>: Pinterest recommends you pin fresh content regularly \u2014 don\u2019t take the holidays off from pinning. (Pinterest also recommends 3rd party schedulers like Tailwind to help you keep publishing fresh Pins, even when you are on vacation or spending time with family.)<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/tools\/keyword-finder\" target=\"_blank\" rel=\"noreferrer noopener\">Try Tailwind&#8217;s FREE Pinterest Keyword Generator! <\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Your Pinterest-Powered Holiday Success<\/strong><\/h2>\n\n\n\n<p>As we&#8217;ve unwrapped throughout this guide, Pinterest offers a unique and powerful platform for small businesses to boost their fourth quarter sales. By starting early, creating compelling content, and leveraging Pinterest&#8217;s array of features, you can position your brand for holiday success.<\/p>\n\n\n\n<p>Remember, the key to Pinterest marketing mastery lies in understanding your audience, providing value, and staying consistent with your efforts. Whether you&#8217;re selling handcrafted ornaments or offering holiday services, Pinterest can help you connect with eager holiday shoppers and turn Pins into profits.<\/p>\n\n\n\n<p>Now it&#8217;s time to put these strategies into action. Start planning your Pinterest holiday campaign today, and watch as your end-of-year sales sparkle brighter than ever before.<\/p>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"18e3e86f-784e-4149-93fb-b77ec8006d26\">https:\/\/business.pinterest.com\/holiday\/ <a href=\"#18e3e86f-784e-4149-93fb-b77ec8006d26-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><li id=\"59c5776f-88ec-459e-a78b-941556de61e1\">https:\/\/newsroom.pinterest.com\/news\/recapturing-the-joy-of-shopping-with-pinterest\/ <a href=\"#59c5776f-88ec-459e-a78b-941556de61e1-link\" aria-label=\"Jump to footnote reference 2\">\u21a9\ufe0e<\/a><\/li><li id=\"e51fecf7-189c-4890-8f18-3ed6342a8ba9\">https:\/\/blog.hootsuite.com\/pinterest-statistics-for-business\/ <a href=\"#e51fecf7-189c-4890-8f18-3ed6342a8ba9-link\" aria-label=\"Jump to footnote reference 3\">\u21a9\ufe0e<\/a><\/li><li id=\"d977a83a-1649-4d5e-b9e7-60814f8d62fd\">https:\/\/business.pinterest.com\/performance-marketing-solutions\/ <a href=\"#d977a83a-1649-4d5e-b9e7-60814f8d62fd-link\" aria-label=\"Jump to footnote reference 4\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"200\" height=\"300\" data-pin-description=\"Spark some holiday joy with this comprehensive Pinterest marketing guide \ud83c\udf84\u2744\ufe0f From crafting festive Pins to leveraging shopping features, we've got you covered \ud83d\udecd\ufe0f. Start early, know your audience, optimize your profile, and measure your performance to stand out in the bustling holiday marketplace \ud83c\udfc6.\" data-pin-title=\"\ud83c\udf84Holiday Pinterest Marketing Guide\ud83c\udf84\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/Pin-5-1-200x300.png\" alt=\"A smiling florist wearing a green apron, holding a basket of flowers with a screenshot of Tailwind's Pinterest Scheduler on a blue background with golden ornaments and white snowflakes and the blog post title and Tailwind logo.\" class=\"wp-image-11885 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/Pin-5-1-200x300.png 200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/Pin-5-1-683x1024.png 683w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/Pin-5-1-768x1152.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/Pin-5-1-300x450.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/10\/Pin-5-1.png 1000w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" data-original-sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>From crafting festive Pins to leveraging shopping features, this comprehensive guide will equip small businesses with everything needed for Pinterest marketing success this holiday season. 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