{"id":11973,"date":"2025-01-06T13:25:39","date_gmt":"2025-01-06T19:25:39","guid":{"rendered":"https:\/\/www.tailwindapp.com\/blog\/?p=11973"},"modified":"2025-04-27T09:54:05","modified_gmt":"2025-04-27T15:54:05","slug":"how-to-use-pinterest-predicts-for-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-pinterest-predicts-for-marketing-strategy","title":{"rendered":"How to Use Pinterest Predicts 2025 Trends for Your Marketing Strategy"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1025\" height=\"513\" src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Header-Banner-3.png\" alt=\"\" class=\"wp-image-11991\" srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Header-Banner-3.png 1025w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Header-Banner-3-300x150.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Header-Banner-3-768x384.png 768w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Every year, Pinterest\u2019s &#8220;Pinterest Predicts&#8221; report becomes a must-read for marketers and online businesses.&nbsp;<\/p>\n\n\n\n<p>Unlike other trend reports, this isn\u2019t about what\u2019s popular now\u2014it\u2019s a forecast of what\u2019s coming next based on real user behavior from Pinterest\u2019s 450+ million monthly users.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>What is Pinterest Predicts?&nbsp;<em><br>\u201cPinterest Predicts is an annual trend report that forecasts future trends based on the behavior of Pinterest&#8217;s 450+ million monthly users. Unlike other reports, it highlights what\u2019s coming next, with 80% of predictions proving accurate over the last four years.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>With an impressive 80% accuracy rate over the last four years, this report is an invaluable resource for businesses looking to stay ahead of the curve, create relevant content, and connect with their audience in meaningful ways.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-pinterest-predicts-is-important-for-marketers\">Why Pinterest Predicts Is Important for Marketers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-competitive-edge-in-trendspotting\">Your Competitive Edge in Trendspotting<\/h3>\n\n\n\n<p>Pinterest isn\u2019t just a place for scrolling; it\u2019s where consumers actively plan their future. From home renovations to wardrobe upgrades, Pinterest users are always thinking ahead.&nbsp;That&#8217;s what makes <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/course\/pinterest-trends\">Pinterest trends<\/a> so important for marketers to notice and use in their marketing. <\/p>\n\n\n\n<p>This makes Pinterest a powerful tool for trend detection, often spotting shifts in consumer behavior long before they hit other platforms.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-proven-accuracy-you-can-rely-on\">Proven Accuracy You Can Rely On<\/h3>\n\n\n\n<p>For online businesses, investing in trends can be risky, but not when they\u2019re backed by Pinterest\u2019s proven track record. Over the past four years, 80% of Pinterest\u2019s predicted trends have come to life.&nbsp;<\/p>\n\n\n\n<p>This gives marketers the confidence to build campaigns, create products, and tailor content strategies around these insights, knowing they\u2019re rooted in real, data-driven forecasts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-trends-powered-by-actionable-insights\">Trends Powered by Actionable Insights<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/course\/pinterest-trends\">Pinterest\u2019s trends<\/a> are shaped by what its users are actively saving, searching for, and planning. These aren\u2019t just passing interests\u2014they\u2019re signals of intent.&nbsp;<\/p>\n\n\n\n<p>With Gen Z and Millennials driving much of this activity, the trends are fueled by demographics that are shaping consumer culture. Whether it\u2019s niche aesthetics like \u201cWestern Gothic\u201d or the rise of metallic design elements in \u201cHot Metals,\u201d these trends give businesses clear direction on how to resonate with their audience.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Gen Z is Pinterest\u2019s fastest growing audience.<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">A Platform Built for Marketing Success<\/h3>\n\n\n\n<p>Unlike other platforms that highlight fleeting moments, Pinterest is about long-term inspiration. It\u2019s where users come to discover ideas and act on them\u2014making it the perfect playground for online businesses. By aligning your marketing campaigns with these trends, you\u2019re meeting your audience where they\u2019re already planning and spending, creating a seamless path from inspiration to conversion.<\/p>\n\n\n\n<p><strong>Why is a customer\u2019s aspirational state of mind important for marketers?&nbsp;<\/strong><\/p>\n\n\n\n<p><em>A customer&#8217;s <\/em><strong><em>aspirational state of mind<\/em><\/strong><em> matters for marketers because it reveals their desires, goals, and vision for the future. By understanding and aligning with these aspirations, marketers can craft messaging that resonates on a deeper emotional level, builds stronger connections, and motivates action. When marketing reflects what customers aspire to achieve\u2014whether success, happiness, or personal growth\u2014it drives engagement, loyalty, and meaningful brand relationships.<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-online-marketers-can-leverage-pinterest-predicts-trends\">How Online Marketers Can Leverage Pinterest Predicts Trends<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote has-border-color has-white-border-color\"><blockquote><p>Pro Tip:<br><br>One of the major trends Pinterest predicts for 2025 is the rise of hyper-personalized content. To stand out, creators will need eye-catching, customized visuals that reflect their brand\u2019s unique identity. With <a href=\"https:\/\/www.tailwindapp.com\/create\">Tailwind\u2019s Create tool<\/a>, you can design stunning Pins in seconds, ensuring your content aligns with trending aesthetics and grabs attention in crowded feeds.<\/p><\/blockquote><\/figure>\n\n\n\n<p>The trends identified in Pinterest Predicts aren\u2019t just insights\u2014they\u2019re opportunities to create more engaging campaigns, attract new customers, and increase sales. Here\u2019s how online marketers and businesses can make the most of these emerging interests:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Develop Trend-Aligned Content Strategies<\/h3>\n\n\n\n<p>Highlight specific themes that are gaining traction. Marketers can use these trends to craft content that feels fresh and relevant.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create Pin-Worthy Visuals:<\/strong> Use eye-catching images and designs that incorporate trending aesthetics.&nbsp;<\/li>\n\n\n\n<li><strong>Design Seasonal Campaigns:<\/strong> Tie your campaigns to these themes, especially during high-engagement seasons like holidays.&nbsp;<\/li>\n\n\n\n<li><strong>Use Trend-Driven Hashtags:<\/strong> On Pinterest and other platforms, integrate hashtags aligned with the trend to increase discoverability.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Pinterest Ads Around Trends<\/h3>\n\n\n\n<p>Pinterest Ads are a powerful way to reach users who are actively searching for inspiration. Trends from Pinterest Predicts can guide your ad creative and targeting.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visual Alignment:<\/strong> Design ad creatives that reflect the trending themes. For instance, use blue-hued designs to match the \u201cBlue Beauty\u201d trend.<\/li>\n\n\n\n<li><strong>Audience Targeting:<\/strong> Focus your ads on demographics most engaged with the trends. If Gen Z is driving a specific trend, create campaigns tailored to their preferences and shopping habits.<\/li>\n\n\n\n<li><strong>Promoted Pins:<\/strong> Highlight products or services that naturally align with the trends, ensuring they appear when users search for related terms.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-pullquote has-border-color has-white-border-color\"><blockquote><p>Pro Tip: <br><br>Another trend to watch in 2025 is the evolution of search behavior on Pinterest, with users focusing more on niche and long-tail keywords. Tailwind\u2019s <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/tools\/keyword-finder\"><strong>Pinterest Keyword Finder<\/strong><\/a> makes it easy to discover the most relevant terms for your audience, helping you craft captions and Pin descriptions that boost discoverability.<\/p><\/blockquote><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Refresh Your Product Offerings<\/h3>\n\n\n\n<p>If the trends align with your business, consider adapting your products or services to reflect consumer interest.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Launch Limited Editions:<\/strong> Offer products that tie into a trend. Pick one that fits your product line the most and see what can be done there.<\/li>\n\n\n\n<li><strong>Reposition Existing Products:<\/strong> Reframe existing offerings to fit the trend narrative.<\/li>\n\n\n\n<li><strong>Create Bundles:<\/strong> Group trend-aligned products together to encourage higher cart values.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Build Engaging Blog and Video Content<\/h3>\n\n\n\n<p>Trends provide endless inspiration for educational and engaging content. Use them to position your brand as an authority in your industry.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How-To Guides:<\/strong> Create tutorials or blog posts showing how to incorporate the trends into daily life (e.g., \u201cHow to Style Your Home with [NEW TREND]\u201d).<\/li>\n\n\n\n<li><strong>Trend Spotlights:<\/strong> Share your brand\u2019s perspective on a trend and why it matters to your audience. This not only educates your audience but also builds trust in your expertise.<\/li>\n\n\n\n<li><strong>Inspiration Boards:<\/strong> Use Pinterest boards to curate collections based on each trend, featuring your products alongside complementary content.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pinterest Predicts 2025 Trends with Marketing Insights<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote has-border-color has-white-border-color\"><blockquote><p>Pro Tip: <br><br>As these trends gain momentum, consistency will be key to maintaining visibility. Pinterest rewards regular posting, and <a href=\"https:\/\/www.tailwindapp.com\/pinterest\/scheduling-and-publishing\"><strong>Tailwind\u2019s Scheduling tool<\/strong><\/a> takes the guesswork out of when and how often to post. Effortlessly plan your Pinning strategy, ensuring your content reaches your audience at the optimal time.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Below are the actual trends that Pinterest identified for the next year:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rococo Revival<\/h3>\n\n\n\n<p><em>Weddings and parties will take inspiration from the Rococo era, showcasing opulent and ultra-feminine aesthetics like corset gowns, luxe accessories, and ornate tablescapes.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Marketers can capitalize on this trend by promoting luxury event d\u00e9cor, wedding accessories, and fashion collections featuring intricate, vintage-inspired details. Ideal for brands targeting wedding planners, event stylists, and Gen Z consumers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Surreal Soir\u00e9es<\/h3>\n\n\n\n<p><em>Modern surrealism inspires party d\u00e9cor with curvy candlesticks, fantastical flowers, and gravity-defying centerpieces.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> This trend opens opportunities for brands selling unique home d\u00e9cor, tableware, and floral services. Promote visually-creative and Instagram-friendly products that stand out in hosting and entertaining spaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aura Beauty<\/h3>\n\n\n\n<p><em>Makeup trends focus on a singular color aesthetic\u2014like mood rings for your face\u2014with Gen Z and Boomers flaunting bold hues.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Beauty brands can create campaigns focused on monochromatic makeup lines and tutorials. Highlight bold, cohesive palettes that allow users to express mood-based aesthetics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sea Witchery<\/h3>\n\n\n\n<p><em>Sultry siren-inspired looks dominate, including dark mermaid makeup, wet wavy hair, and sea-themed nails.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Beauty and fashion brands can leverage the moody, ocean-inspired aesthetic for products like wavy hair tools, bold nail polishes, and themed collections targeting Gen Z and Millennials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mix &amp; Maximalist<\/h3>\n\n\n\n<p><em>More is more with bold patterns, eclectic prints, vibrant textures, and maximalist d\u00e9cor.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Home d\u00e9cor and fashion retailers can promote colorful, layered products that appeal to Gen X and Boomers. Offer tips for combining prints, fabrics, and colors creatively for a curated but eclectic look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dolled Up<\/h3>\n\n\n\n<p><em>Playful doll-inspired aesthetics emerge with doll-like makeup, whimsical room ideas, and cute accessories.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Marketers can focus on \u201ccutecore\u201d aesthetics for beauty, fashion, and home d\u00e9cor. Highlight products and experiences with whimsical, youthful energy to appeal to Millennials and Gen X audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Goddess Complex<\/h3>\n\n\n\n<p><em>Embrace divine feminine energy with gold facials, goddess braids, and sublime nail designs.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Beauty, wellness, and fashion brands can create campaigns that emphasize empowerment and luxury. Highlight gold-infused products, goddess-inspired beauty routines, and ornate fashion accessories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cherry Coded<\/h3>\n\n\n\n<p><em>Dark cherry red becomes a vibe, inspiring makeup, interiors, and food with its sweet yet moody aesthetic.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> This trend is perfect for beauty brands, home d\u00e9cor retailers, and food marketers. Feature cherry-inspired collections and products that align with this bold, moody color scheme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Castlecore<\/h3>\n\n\n\n<p><em>Medieval and gothic-inspired fashion, accessories, and home d\u00e9cor make a regal comeback.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Fashion and interior design brands can launch medieval-inspired collections, including dark color palettes, chainmail details, and statement pieces. Market these themes as unique, timeless, and dramatic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Terra Futura<\/h3>\n\n\n\n<p><em>Sustainability meets sci-fi with solar-powered homes, self-sufficient gardens, and eco-friendly community spaces.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Sustainability-focused businesses can highlight eco-friendly innovations, DIY gardening kits, and futuristic home solutions. Position products as both practical and visionary to appeal to eco-conscious consumers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fisherman Aesthetic<\/h3>\n\n\n\n<p><em>Laid-back maritime-inspired fashion\u2014think cable-knit jumpers, raincoats, and sardine tattoos\u2014takes over.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Fashion brands can market relaxed, nautical-inspired apparel. Highlight cozy, coastal-themed products for Gen Z and Gen X looking to embrace this effortless aesthetic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seeing Double<\/h3>\n\n\n\n<p><em>Coordinated outfits for friends, couples, and groups become a top fashion trend.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Promote matching apparel and accessories for groups. Consider launching \u201ctwinning\u201d collections targeting friends, couples, and families looking to share styles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Moto Boho<\/h3>\n\n\n\n<p><em>Boho fashion gets an edgy twist with moto boots, leather bags, lace skirts, and fringe.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Fashion brands can create campaigns combining bohemian flow with edgy, street-ready styles. Highlight versatile pieces like moto boots and fringe bags for festival and urban settings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Player One<\/h3>\n\n\n\n<p><em>Digital avatars take center stage, with Gen Z and Gen X customizing hairstyles, outfits, and accessories.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Brands in gaming, digital fashion, and accessories can capitalize on this by creating avatar-focused content or collaborations. Promote virtual products alongside physical fashion to connect digital and real-world aesthetics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pickle Fix<\/h3>\n\n\n\n<p><em>Pickles dominate food trends, from pickle cakes and fries to cocktails like pickle margaritas.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Food and beverage brands can launch pickle-inspired products, recipes, and playful campaigns. Highlight unique, unexpected pickle-based snacks, drinks, and condiments for adventurous consumers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chaos Cakes<\/h3>\n\n\n\n<p><em>Wacky, imperfect, and silly cakes\u2014like rat cakes and funny bento designs\u2014gain popularity.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Bakers, food brands, and party planners can embrace playful, quirky cake designs. Highlight products and services that celebrate creativity, humor, and individuality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rebel Floats<\/h3>\n\n\n\n<p><em>Retro soda floats get a modern makeover with fun, fruity, and aesthetic soda recipes.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Beverage brands and cafes can promote creative soda float recipes and unique presentations. Highlight customizable, Instagram-worthy options to attract Gen Z and Millennials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Primary Play<\/h3>\n\n\n\n<p><em>Adults embrace their inner child by hand-painting furniture, murals, and d\u00e9cor in bold, playful designs.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Home improvement brands can market DIY kits, paints, and furniture projects. Emphasize creativity and self-expression with playful, colorful design inspiration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Peak Travel<\/h3>\n\n\n\n<p><em>Mountains become the go-to travel destination as people seek fresh air and scenic adventures.<\/em><\/p>\n\n\n\n<p><strong>Marketing Insight:<\/strong> Travel agencies, outdoor gear retailers, and adventure brands can create campaigns promoting mountain getaways, hiking experiences, and cozy alpine aesthetics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nesting Parties<\/h3>\n\n\n\n<p><em>Baby showers evolve into practical \u201cnesting parties\u201d that focus on helping new parents prep for postpartum life.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-inspiration-from-tailwind-pinterest-marketer-s\"><strong>Inspiration from Tailwind Pinterest Marketer<\/strong>s<\/h2>\n\n\n\n<p>Curious about how other marketers plan to use Pinterest Predicts? <\/p>\n\n\n\n<p>\ud83d\udcab Rodney Diamond from <a href=\"http:\/\/pinnerdsmedia.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pinnerdsmedia.com<\/a> says: <\/p>\n\n\n\n<p>&#8220;It&#8217;s about being ready when people start searching. When it comes to&nbsp;Pinterest\u2019s annual&nbsp;predictions, I use them to shape my content strategy and stay ahead of what people are searching for. The key is identifying trends that align with my audience and creating pins or campaigns that position me (or my clients) as a trusted source before the trends take off.<\/p>\n\n\n\n<p>For example,&nbsp;Pinterest&nbsp;Predicts&nbsp;recently highlighted the \u201cPickle Fix\u201d trend for 2025, showing rising interest in things like pickle fries, fried pickle dip, and pickle margaritas. For one of my food niche clients who specializes in creative comfort food, this is the perfect opportunity to develop recipes like a spicy fried pickle dip or crispy pickle fries with a bold dipping sauce. By creating and sharing&nbsp;content early, we can position his brand to capture attention as interest in the trend grows.&#8221;<\/p>\n\n\n\n<p><strong>TRY IT: Work through the list of trends, asking yourself if each overlaps with your content area. <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udcab Here&#8217;s a video from Keesh at <a href=\"http:\/\/bloggingforafrica.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BloggingForAfrica.com<\/a>, describing the first three trends she will use in 2025.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/FINAL-TAILWIND-FEATURE-EDIT-WITH-MUSIC-1.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>TRY IT: Review the list of Pinterest Predicts Trends, and choose three that you will use before the end of next month. <\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/yanna-berman-urban-mamaz-blog-apartment-decor-banner-1.jpg\" alt=\"Photo of Yanna Burman, owner of urbanmamaz.com. She has long brown hair and is wearing a white long sleeved button down shirt and smiling at the camera.\" class=\"wp-image-12097 size-full lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/yanna-berman-urban-mamaz-blog-apartment-decor-banner-1.jpg 683w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/yanna-berman-urban-mamaz-blog-apartment-decor-banner-1-200x300.jpg 200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/yanna-berman-urban-mamaz-blog-apartment-decor-banner-1-300x450.jpg 300w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" data-original-sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>\ud83d\udcab Yanna Berman, the owner of&nbsp;<a href=\"http:\/\/urbanmamaz.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">urbanmamaz.com<\/a> says: <br><br>&#8220;Pinterest&nbsp;Predicts&nbsp;is a goldmine for inspiration, offering trends that can help you create fresh, engaging content your audience will love. My top tip? Treat these&nbsp;predictions&nbsp;as opportunities to add new styles or perspectives to your content, while ensuring they align with what people are actively searching for.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Start by skimming the trends and identifying those that fit your niche. For example, I chose the\u00a0<a href=\"https:\/\/business.pinterest.com\/pinterest-predicts\/2025\/pickle-fix\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Pickle Fix<\/strong><\/a>\u00a0trend for my lifestyle blog, as it offered a unique way to explore creative recipes. Then, validate the trend with keyword research. I used Ahrefs and found that \u201cpickle recipes\u201d had 1,900 monthly searches\u2014proving the topic had real interest.<\/p>\n\n\n\n<p>Next, check&nbsp;Pinterest&nbsp;for existing content within the trend and find ideas to make your content stand out. I created an article titled&nbsp;<a href=\"https:\/\/urbanmamaz.com\/pickle-recipes-that-are-surprisingly-delicious\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>34 Pickle Recipes That Are Surprisingly Delicious<\/strong><\/a>, blending&nbsp;Pinterest\u2019s&nbsp;prediction&nbsp;with my audience\u2019s interests.&#8221;<\/p>\n\n\n\n<p>The key is to treat these&nbsp;predictions&nbsp;as a starting point for innovation. Use them to surprise your audience, fill content gaps, and stay ahead of trends\u2014while always adding your unique touch to deliver value and inspire.<\/p>\n\n\n\n<p><strong>TRY IT: Search Pinterest for content that already exists for a trend that overlaps with your topic area. <\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Dianna-Robicheau-Rise-Copy-Co-Headshot-683x1024.jpg\" alt=\"Headshot Dianna Robicheau\" class=\"wp-image-12031 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Dianna-Robicheau-Rise-Copy-Co-Headshot-683x1024.jpg 683w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Dianna-Robicheau-Rise-Copy-Co-Headshot-200x300.jpg 200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Dianna-Robicheau-Rise-Copy-Co-Headshot-768x1152.jpg 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Dianna-Robicheau-Rise-Copy-Co-Headshot-1024x1536.jpg 1024w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Dianna-Robicheau-Rise-Copy-Co-Headshot-1365x2048.jpg 1365w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Dianna-Robicheau-Rise-Copy-Co-Headshot-1200x1800.jpg 1200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Dianna-Robicheau-Rise-Copy-Co-Headshot-1400x2100.jpg 1400w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Dianna-Robicheau-Rise-Copy-Co-Headshot-300x450.jpg 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Dianna-Robicheau-Rise-Copy-Co-Headshot-scaled.jpg 1707w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" data-original-sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p>Dianna Robicheau from <a href=\"http:\/\/risecopyco.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">risecopyco.com<\/a> says, &#8220;As a website copywriter, I love using&nbsp;Pinterest&nbsp;Predicts&nbsp;to get strategic content ideas for my clients and my own business! Looking at what\u2019s trending on&nbsp;Pinterest&nbsp;is SO helpful in choosing blog and content ideas that can then be pinned on&nbsp;Pinterest&nbsp;for people to find and enjoy. It helps me take a holistic approach to creating content that actually drives engagement and traffic for my clients as well as myself!&nbsp;&#8220;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>TRY IT: Peruse the list of predictions and pick one. Write a blog post that aligns with the trend and your audience interests.<\/strong><\/p>\n\n\n\n<p><em><br><\/em><strong>Marketing Insight:<\/strong> Parenting brands can promote practical, supportive products like freezer-friendly meal kits, baby organization solutions, and postpartum care essentials. Market nesting parties as a modern, helpful alternative to traditional showers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"169\" height=\"300\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Story-169x300.png\" alt=\"Two women sitting on a couch working on a laptop and a screenshot of a Pinterest Pin on a blue gradient background with the text &quot;How to Leverage Pinterest Predicts 2025 Trends for Your Marketing Strategy&quot; and the Tailwind and Pinterest logos.\" class=\"wp-image-11990 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Story-169x300.png 169w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Story-576x1024.png 576w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Story-768x1365.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Story-864x1536.png 864w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Story-300x533.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Story.png 1080w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 169px; --smush-placeholder-aspect-ratio: 169\/300;\" data-original-sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover how the &#8220;Pinterest Predicts&#8221; report uses real user behavior to forecast future trends with 80% accuracy. Gain a competitive edge, leverage proven insights, and connect with consumers in meaningful ways.<\/p>\n","protected":false},"author":134,"featured_media":11992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[5,43,16,4],"tags":[],"class_list":{"0":"post-11973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-all-posts","8":"category-design","9":"category-marketing","10":"category-pinterest","12":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use Pinterest Predicts 2025 Trends for Your Marketing Strategy - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover how the &quot;Pinterest Predicts&quot; report uses real user behavior to forecast future trends with 80% accuracy. 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Gain a competitive edge, leverage proven insights, and connect with consumers in meaningful ways.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/how-to-use-pinterest-predicts-for-marketing-strategy\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-06T19:25:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-27T15:54:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/Featured-Image-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vlad Falin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vlad Falin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-pinterest-predicts-for-marketing-strategy#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-pinterest-predicts-for-marketing-strategy\"},\"author\":{\"name\":\"Vlad Falin\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/4bb7e2e87bc2a0eb2a7ebd4d92691803\"},\"headline\":\"How to Use Pinterest Predicts 2025 Trends for Your Marketing Strategy\",\"datePublished\":\"2025-01-06T19:25:39+00:00\",\"dateModified\":\"2025-04-27T15:54:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-pinterest-predicts-for-marketing-strategy\"},\"wordCount\":2536,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-pinterest-predicts-for-marketing-strategy#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Featured-Image-6.png\",\"articleSection\":[\"All Posts\",\"Design\",\"Marketing\",\"Pinterest\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-pinterest-predicts-for-marketing-strategy\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-pinterest-predicts-for-marketing-strategy\",\"name\":\"How to Use Pinterest Predicts 2025 Trends for Your Marketing Strategy - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-pinterest-predicts-for-marketing-strategy#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-pinterest-predicts-for-marketing-strategy#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Featured-Image-6.png\",\"datePublished\":\"2025-01-06T19:25:39+00:00\",\"dateModified\":\"2025-04-27T15:54:05+00:00\",\"description\":\"Discover how the \\\"Pinterest Predicts\\\" report uses real user behavior to forecast future trends with 80% accuracy. 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