{"id":1281,"date":"2016-05-12T14:34:29","date_gmt":"2016-05-12T20:34:29","guid":{"rendered":"https:\/\/twprod.wpengine.com\/optimize-for-pinterest-app\/"},"modified":"2025-09-16T14:21:12","modified_gmt":"2025-09-16T20:21:12","slug":"optimize-for-pinterest-app","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/optimize-for-pinterest-app","title":{"rendered":"How to Optimize Your Pins for the Pinterest App"},"content":{"rendered":"\n
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Did you know that about <\/span>80% of Pinterest’s daily traffic<\/span><\/a>\u00a0comes from mobile devices? With the smartphone revolution going on, it\u2019s not a surprise that a lot of people like to use their Pinterest app on the go. Whether it\u2019s to look up the perfect recipe while shopping for groceries, or looking for inspirations for their next haircut, the Pinterest app helps millions make lifestyle decisions every week. <\/span><\/p>\n\n\n\n

So how can you optimize your Pins to get more clicks, more Repins and get noticed out of the billions of Pins being seen on mobile devices? Below are 5 tips to enhance your marketing strategy for the Pinterest app. <\/span><\/p>\n\n\n\n

1. Focus on Your Meta Descriptions:<\/h2>\n\n\n\n

Do you have Rich Pins for your blog?<\/span><\/a> If you\u2019re not familiar with Rich Pins, they are different from regular Pins in that they provide extra information and have a different visual presentation than normal Pins. <\/span><\/p>\n\n\n\n

While there are several different types of Rich Pins, such as <\/span>product Rich Pins<\/a>, recipe <\/span>Rich Pins, and Rich Pins for apps, but one of the most prevalent types of Rich Pin are article Rich Pins.  <\/span><\/p>\n\n\n\n

One of the advantages of having Rich Pins for articles is that that when Pins are clicked up close, the meta description is used as the first description seen when users click on your Pin. <\/span><\/p>\n\n\n\n

If you take a look at Pins on the Android device you\u2019ll notice that the meta description is in a larger font than the actual Pin description itself. It\u2019s given a higher position than the other description, making meta descriptions very important. <\/span><\/p>\n\n\n\n

Make sure your meta descriptions lure people to want to know more about your blog article.  <\/span><\/p>\n\n\n\n

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2. Follow Buttons are Linked to Your Pins<\/h2>\n\n\n\n

Mobile Pins that are linked to your website will generally have a follow button that encourages people to follow your profile. In order to have Pins that are linked to your site, you should <\/span>have your site verified with Pinterest<\/span><\/a>.   <\/span><\/p>\n\n\n\n

These Pins will encourage user to follow the original content creator\u2019s Pinterest account. This means the more Pins that you have around the Pinterest sphere from your domain, the better chance you will increase your followers. <\/span><\/p>\n\n\n\n

Pinners who have Pinterest accounts from years ago with a lot of content will have seen their followers increase steadily. <\/span>This suggests that Pinterest is rewarding people with followers for those that create content. <\/span><\/p>\n\n\n\n

So make sure you\u2019re creating content that\u2019s interesting to your audience and that you keep Pinning. <\/span><\/p>\n\n\n\n

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3. Take a Look at Your Pins on Mobile<\/h2>\n\n\n\n

What looks good on a desktop may not look so great on a mobile device. Take the time to take a look at previous Pins on your smartphones and see what they look like from a user\u2019s perspective. <\/span><\/p>\n\n\n\n

Is the font large enough for people to read? Is the image in the background that you\u2019re using even identifiable on smartphone device? Those are important considerations to factor in when designing future Pins for your blog.<\/span><\/p>\n\n\n\n

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