{"id":1295,"date":"2016-05-17T14:30:19","date_gmt":"2016-05-17T20:30:19","guid":{"rendered":"https:\/\/twprod.wpengine.com\/what-you-need-to-know-about-pinterests-activity-changes\/"},"modified":"2024-10-02T15:00:02","modified_gmt":"2024-10-02T21:00:02","slug":"what-you-need-to-know-about-pinterests-activity-changes","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/what-you-need-to-know-about-pinterests-activity-changes","title":{"rendered":"What You Need To Know About Pinterest&#8217;s Activity Changes"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/pinterest-activitycompress-1024x536.png\" alt=\"What you need to know about Pinterest's activity changes\" class=\"wp-image-6504 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/536;\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Have you noticed anything weird with your Pinterest account lately? No descriptions? Pins that suddenly have 1,000s of repins? You\u2019re not alone and don\u2019t worry &#8211; there isn\u2019t anything wrong with your account. Pinterest is just rolling out some new changes.<\/span><\/p>\n\n\n\n<p>Here\u2019s what <a href=\"https:\/\/help.pinterest.com\/en\/articles\/new-repin-and-counts\">Pinterest&#8217;s Help Center says on the matter<\/a>:<\/p>\n\n\n\n<p>&#8220;<em>If you\u2019re on the web or the Android app, you may notice that Pins include some new info about how they\u2019re being collected across Pinterest.<\/em><\/p>\n\n\n\n<p><em>You\u2019ll now see the total number of repins and likes the Pin has gotten across all of <\/em>Pinterest<em> (before you only saw how many people saved your copy of that Pin).<\/em><\/p>\n\n\n\n<p><em>We also added a way to see all the boards where a Pin was saved. Just tap \u201cSee all Pinners&#8221; to see the full list\u2014you may find a few boards you want to follow.<\/em><\/p>\n\n\n\n<p><em>Right now, you\u2019ll only see these changes on Android and web\u2014they\u2019ll be coming to iPhone and iPad soon.<\/em><\/p>\n\n\n\n<p><em>We&#8217;re always trying to improve Pinterest, and your feedback is a big part of that. Please&nbsp;<a href=\"https:\/\/docs.google.com\/a\/pinterest.com\/forms\/d\/1jkCkXdGZdobUSdzrJLIv0mcHWv1l7c-oZyZ_IUlPdDU\/viewform\">let us know what you think<\/a>!<\/em>&#8220;<\/p>\n\n\n\n<p>Although this post has since been changed, Pinterest&#8217;s Help Center previously commented on their new description tests <strong>(UPDATE: The test for universal descriptions is no longer live)<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><i><span style=\"font-weight: 400;\">&#8220;We&#8217;re no longer requiring that you add a note when you Pin, and we&#8217;re only showing you the note on a Pin if it was specifically added by it&#8217;s Pinner. We hope this is more useful than assuming everyone wants to keep the previous Pinner&#8217;s way of describing a Pin.<\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">We added universal descriptions, created automatically from a variety of sources, to make sure Pins without personal notes have some useful information on them. We&#8217;re continuing to refine these to make sure they&#8217;re the best descriptions available<\/span><\/i><i style=\"line-height: 1.6; font-size: 1.3rem;\">.&#8221;<\/i><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">These new tests are bringing about a few major changes that Pinners are beginning to see &#8211; Aggregated Repins shown with an activity feed, the need to include a personal note when Repinning, and universal descriptions. So what exactly do these changes mean for pinners?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-repins-now-based-on-popularity-of-pin-across-pinterest\"><b>Repins &#8211; Now based on popularity of Pin across Pinterest<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We\u2019ve all seen that lone image with 10 Repins, yet the exact same image popping up in your feed later with 5,000 repins. Perhaps it\u2019s even your content and you know it is bordering viral status on another board. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you come across the first image with 10 repins, you aren\u2019t getting the full story. Even the 5,000 repins doesn\u2019t accurately cover the true popularity of that post. Behind the scenes, that pin actually has 5,000 pins from the initial pin, &nbsp;then influencer Sally pinned it adding 300 repins to the count as well as receiving general love across of all of Pinterest adding another 70 to the total. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/summary-pins-example-1024x811.png\" alt=\"Summary Pins Example\" class=\"wp-image-6491 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/811;\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Needless to say, when you add all those pins together, reaching a full 5,380, this pin is incredibly popular! In a way, it almost makes the first image with 10 repins seem a little deceiving. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pinterest is working to tell the full story at first glance. Insert the summary pin. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now each individual pin of a specific image from a specific URL will get \u201ccredit\u201d for the engagement from its sister pins. This summary pin is the reason why so many users are reporting seeing drastic increases in the number of repins for pins in their feed. All of the repins for that image and specific URL are being combined together to tell the full story. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2016-04-12-at-2.23.28-PM-copy-626x1024.png\" alt=\"Screen Shot 2016-04-12 at 2.23.28 PM copy\" class=\"wp-image-6492 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 626px; --smush-placeholder-aspect-ratio: 626\/1024;\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While some fear that this will take away the power of a viral pin, we prefer to have the outlook of Cris Goode, Owner of <\/span><a href=\"https:\/\/www.recipesthatcrock.com\"><span style=\"font-weight: 400;\">Recipes that Crock<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8220;<\/span><i><span style=\"font-weight: 400;\">I&#8217;m optimistic on summed up repins, in the end, I think it will help content creators&#8230; I think images just became even more important than they already are.&#8221;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cris is 100% right &#8211; summed (or &#8220;aggregate&#8221;) repins should produce an optimistic outlook for Pinners. It\u2019s especially encouraging for users who create quality content from the start. Summed repins go back to the source &#8211; the original blog post. The more compelling, engaging and darn right awesome that content is, the more likely users will be to pin it. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While creating sharable content is always the goal, let\u2019s take a look at what that looks like in application. Your blog followers might not have an incredibly engaged Pinterest following. Before, your image would sit nicely on their board yet enjoy few to no repins. It\u2019s appreciated, but not necessary adding the momentum you hoped for. It might even be the culprit behind that initial 10 repin image we discussed. Now, Pinterest is rewarding you for each time you entice a reader to Pin your image, regardless of their following. Every individual share adds to the entire, or summed, total. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s almost a snowball effect. You create awesome content. Users share it from your site. Pinterest adds up all the shares. <\/span><strong>Boom. Houston we have liftoff. <\/strong><span style=\"font-weight: 400;\">Well, that might be dramatic. But you get the picture. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We also have a personal reason we are positive about the changes. We are hoping that the summary pin will kill the debate about deleting pins once and for all. Rather than skimming across your board to see pins with little to no repins, you\u2019ll be looking at how well that pin has done across all of Pinterest. It also has even more potential to gain momentum as it matures on your board. Why delete maturing pins? It makes it even worse that you will be pulling away from the full total of the pin. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another reason we\u2019re feeling positive about this change? <strong><a href=\"https:\/\/tailwindapp.com\">You can still track your individual Repins in Tailwind using the Pin Inspector<\/a>.<\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.tailwindapp.com\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2016-05-16-at-5.20.20-PM-1024x696.png\" alt=\"Tailwind Pin Inspector\" class=\"wp-image-6493 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/696;\" \/><\/a><figcaption class=\"wp-element-caption\">See your individual Repin count with Tailwind&#8217;s Pin Inspector tool.<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">While Pinterest is showing a united front for Repins on the site, Tailwind still allows you to see which individual Pin is gaining traction. This can help you understand what boards and descriptions are working for you. It\u2019s a win-win!<\/span><\/p>\n\n\n\n<p><strong><a class=\"dpsp-click-to-tweet dpsp-style-1 dpsp-click-to-tweet-cta-left\" href=\"https:\/\/x.com\/intent\/tweet?text=Track%20individual%20Repins%20%28NOT%20summary%20Repins%29%20with%20Tailwind%20%23Pinterest%20&amp;url=https%3A%2F%2Fwww.tailwindapp.com%2Fblog%2Fwhat-you-need-to-know-about-pinterests-activity-changes\">\n\t\t<span class=\"dpsp-click-to-tweet-content\">\n\t\tAnother reason we\u2019re feeling positive about this change? You can still track your individual Repins in Tailwind using the Pin Inspector.\t<\/span>\n\n\t<span class=\"dpsp-click-to-tweet-footer\">\n\t\t<span class=\"dpsp-click-to-tweet-cta\">\n\t\t<span>Click to Tweet<\/span>\t\t<i class=\"dpsp-network-btn dpsp-twitter\">\n\t\t<span class=\"dpsp-network-icon\">\n\t\t\t<span class=\"dpsp-network-icon-inner\">\n\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 28\"><path d=\"M25.2,1.5h4.9l-10.7,12.3,12.6,16.7h-9.9l-7.7-10.1-8.8,10.1H.6l11.5-13.1L0,1.5h10.1l7,9.2L25.2,1.5ZM23.5,27.5h2.7L8.6,4.3h-2.9l17.8,23.2Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t<\/span>\n\t\t<\/i>\n\t\t<\/span>\n\t\t<\/span>\n\n<\/a>\n<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-custom-notes-add-your-own-description\"><b>Custom Notes &#8211; Add Your Own Description <\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>(UPDATE: While the description tests are no longer live, it is still, and will always be, considered a best to add your own description to a pin)<\/strong> <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We&#8217;ve all seen it. The Pin that has been repinned hundreds of times with a description simply saying &#8220;OMG &#8211; @melmegg that is SO US!&#8221; This results in the pinners\u2019 inside joke being tossed around Pinterest, yet provides zero context for the rest of us. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To help solve situations like this, Pinterest is stepping in to revamp the description arena. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Gone are the days of leisurely repinning without changing the description. @Melmegg\u2019s inside joke ends with her pin. Hopefully you took a quick sigh of relief. We did. Pinners are no longer able to keep the description of a previous Pinner (or what the pinner before them) wrote. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pinterest wants to hear what you think about the pin. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This move is encouraging you to write your own description, reaction or ideas about the image. Not sure what to say? Technically you don\u2019t need to fill out anything (although we definitely advise against that \u2013 we\u2019ll get there in a second). If you leave the space blank, Pinterest now fills in what they are calling a \u201cuniversal description\u201d that has been created by pulling information from a \u201cvariety of sources.\u201d This way, Pinterest ensures that the information in the description is either your unique description of the post or relevant information for other users. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While we\u2019ve always been able to write a custom description, it\u2019s an underutilized, and often times ignored, activity. If you\u2019re a regular reader of the Tailwind Blog, you know that adding your own description to Pins is a step you should always take. Descriptions are part of a <\/span><a href=\"https:\/\/tailwindapp.com\/blog\/pinterest-seo-foundation\"><span style=\"font-weight: 400;\">strong Pinterest SEO strategy<\/span><\/a><span style=\"font-weight: 400;\">, after all. It may be more work, but it is a big opportunity for savvy Pinterest marketers.<\/span><\/p>\n\n\n\n<p><strong>And it just got more important. <\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Brittany of <\/span><a href=\"https:\/\/equippinggodlywomen.com\"><span style=\"font-weight: 400;\">Equipping Godly Women<\/span><\/a><span style=\"font-weight: 400;\"> said it perfectly: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8220;So the fact that Pinterest isn&#8217;t carrying over descriptions&#8211;does this have to be a bad thing? What if it just makes the average pinner&#8217;s Pins less likely to show up in search, but it makes our pins MORE likely to show up in search (due to decreased competition) because we know to add descriptions?&#8221;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sounds pretty good when Brittany puts it that way. There\u2019s another way to look at this new description approach. Beyond having control over your own profile and Pins, requiring a personalized note on each Pin could encourage other Pinners to give their sincere opinion about images from your domain. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to Cristina Maloney of <\/span><a href=\"https:\/\/www.marthamarthablog.com\"><span style=\"font-weight: 400;\">Martha, Martha<\/span><\/a><span style=\"font-weight: 400;\">, this change is potentially a huge advantage: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8220;Maybe it will encourage readers to put their own description\/raving reviews in, increasing social proof for our articles.&#8221;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-this-means-for-you\"><b>What This Means for You <\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now for the money question, \u201cWhat does this mean for Pinners?\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To be honest, this is the early stage of an update. Pinterest is testing out new ways of approaching Pins. While many users have switched to the new format, the change is not fully rolled out. Yet. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s hard to say all the different ways that these changes will impact pinners. This ambiguous territory is causing a lot of discussion around the web. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Overall, this change doesn\u2019t need to be cause for alarm. Our own CEO, Danny Maloney, has several great points about why all of these changes are a positive for the platform:<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">\u201cIt&#8217;s a really interesting set of updates. I can see some immediate positive impacts of this: <\/span><\/i><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">(1) by incentivizing Pinners to create personalized notes, there&#8217;ll be more unique content and the interest graph should fill out faster, improving recommended content, <\/span><\/i><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">(2) universal descriptions should help solve for low quality pin descriptions (e.g. keyword stuffing or just emoticons), <\/span><\/i><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">(3) the aggregation of content stats across Pinterest instead of by individual Pin should end debates like &#8220;does it matter if I repin or create\/schedule a new pin from a piece of content?&#8221; and focus more attention on the impact of content.\u201d<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-the-most-of-these-nbsp-updates\"><b>How to Make The Most of These&nbsp;Updates <\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There is one thing that is clear, though. With every new update, or even in the testing phase, Pinterest is underscoring the importance of quality content. The <\/span><a href=\"https:\/\/tailwindapp.com\/blog\/pinterest-smart-feed-pin-visibility\"><span style=\"font-weight: 400;\">Smart Feed<\/span><\/a><span style=\"font-weight: 400;\"> works to showcase more user relevant content. The summary pin tells the full story of the image pinned by several different users. The universal description gives meaningful context.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pinterest wants to create a better user experience. <\/span><\/p>\n\n\n<a class=\"dpsp-click-to-tweet dpsp-style-1 dpsp-click-to-tweet-cta-left\" href=\"https:\/\/x.com\/intent\/tweet?text=%23Pinterest%27s%20updates%20underscore%20the%20importance%20of%20quality%20%26amp%3B%20a%20better%20user%20experience.%20&amp;url=https%3A%2F%2Fwww.tailwindapp.com%2Fblog%2Fwhat-you-need-to-know-about-pinterests-activity-changes\">\n\t\t<span class=\"dpsp-click-to-tweet-content\">\n\t\tWith every new update, Pinterest is underscoring the importance of quality content. \t<\/span>\n\n\t<span class=\"dpsp-click-to-tweet-footer\">\n\t\t<span class=\"dpsp-click-to-tweet-cta\">\n\t\t<span>Click to Tweet<\/span>\t\t<i class=\"dpsp-network-btn dpsp-twitter\">\n\t\t<span class=\"dpsp-network-icon\">\n\t\t\t<span class=\"dpsp-network-icon-inner\">\n\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 28\"><path d=\"M25.2,1.5h4.9l-10.7,12.3,12.6,16.7h-9.9l-7.7-10.1-8.8,10.1H.6l11.5-13.1L0,1.5h10.1l7,9.2L25.2,1.5ZM23.5,27.5h2.7L8.6,4.3h-2.9l17.8,23.2Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t<\/span>\n\t\t<\/i>\n\t\t<\/span>\n\t\t<\/span>\n\n<\/a>\n\n\n\n\n<p><span style=\"font-weight: 400;\">Hopefully you know where we are going with this. Yes, we are going back to basics. By implementing good pinning practices, in partnership with a strong strategy, not only do you protect yourself against updates, you can actually use these current and future updates to your advantage. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What do all of the updates have in common? They highlight relevant and engaging content for users. When you go the extra mile to make beautiful, compelling content that makes Pinterest a more welcoming place to browse, Pinterest rewards you. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So what does that look like? <\/span><\/p>\n\n\n\n<p><strong>We\u2019re glad you asked.<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Particularly with the new summed pins, we strongly encourage having a <a href=\"https:\/\/business.pinterest.com\/en\/pin-it-button\">Pin It button<\/a> on your website. &nbsp;Make it easy for your followers to share your images. When all they have to do is click and Pin, they are much more likely to share. More sharing results in climbing summary Repins numbers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Making it easy to share on social is step one. Optimizing for social media is step two. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Combine <a href=\"https:\/\/tailwindapp.com\/blog\/beautiful-pinterest-pins\">elegant and captivating imagery<\/a> with relevant descriptions to make your pins shine. As a savvy marketer, you also need to weave in a few keywords. Crafting your own thought-out description gives Pinterest context as they pull together the universal description. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re just getting started on Pinterest, or perhaps you want a brush up on the basics, <\/span><a href=\"https:\/\/tailwindapp.com\/blog\/winning-pinterest-strategy-1\"><span style=\"font-weight: 400;\">check out our tips for building your winning strategy<\/span><\/a><span style=\"font-weight: 400;\">. Make sure your unique strategy covers several pinning basics like: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Ensuring links work (No one enjoys landing on a 404 page, or worse, a spam page),<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Pinning content that aligns closely with the board,<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/tailwindapp.com\/blog\/why-the-tools-you-use-on-pinterest-matter\">Scheduling out pins<\/a> <a href=\"https:\/\/tailwindapp.com\/blog\/does-it-matter-when-i-pin-to-pinterest\">at the best times for your audience<\/a>, <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Using attractive, portrait-style photos, <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/tailwindapp.com\/blog\/introducing-tailwind-tribes-work-faster-grow-faster-together\">Curating high-quality content<\/a>. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pinterest-is-evolving\"><b>Pinterest is Evolving<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Things are (and always will be) changing on Pinterest. That&#8217;s a great thing! <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With these updates, they&#8217;re encouraging high-quality content to take precedence on the platform. No matter what updates or changes they throw your way, by focusing on providing a positive experience to your audience you can turn every update into a unique advantage. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At Tailwind, our goal is to help you execute your Pinterest strategy. We know that doing so can help drive traffic to your website and increase revenue in your business. That\u2019s why our <\/span><a href=\"https:\/\/tailwindapp.com\/blog\/ger-small-business\"><span style=\"font-weight: 400;\">marketing suite<\/span><\/a><span style=\"font-weight: 400;\"> gives you the ability to <a href=\"https:\/\/www.tailwindapp.com\/pinterest-scheduling-and-publishing\" target=\"_blank\" rel=\"noopener noreferrer\">schedule out pins<\/a>, measure engagement and identify pins are most effective for your audience. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you think all of that sounds good, wait until you check out our \u201cDiscover Content\u201d area. Curating high-quality content just got easier.&nbsp;All you need to do is shoot me an email at melissa@tailwindapp.com to get this tool added to your account!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">All of these things add up in your favor as Pinterest continues to roll out updates. <\/span><\/p>\n\n\n\n<p><em><strong>Have you started to see the new changes on Pinterest? Let us know what you think of them in the comments. <\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-6494\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/pinterest-activity-pin.png\" alt=\"What You Need To Know About Pinterest's Activity Changes\" class=\"wp-image-6494 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Share this post on Pinterest!<\/figcaption><\/figure>\n\n\n\n<p>Tailwind&#8217;s intuitive dashboard and clever browser extension help you to schedule a week of social posts in under an hour, at your convenience. To top it off our smart schedule makes sure that all of those posts go out when your audience are most likely to engage with them.<\/p>\n\n\n\n<p>Tailwind members grow engagement on their post 2.5x faster than non-members on average.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you noticed anything weird with your Pinterest account lately? No descriptions? Pins that suddenly have 1,000s of repins? You\u2019re not alone and don\u2019t worry &#8211; there isn\u2019t anything wrong with your account. Pinterest is just rolling out some new changes. Here\u2019s what Pinterest&#8217;s Help Center says on the matter: &#8220;If you\u2019re on the web &hellip;<\/p>\n","protected":false},"author":85,"featured_media":1301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-pinterest","9":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What You Need To Know About Pinterest&#039;s Activity Changes - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/what-you-need-to-know-about-pinterests-activity-changes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need To Know About Pinterest&#039;s Activity Changes\" \/>\n<meta property=\"og:description\" content=\"Have you noticed anything weird with your Pinterest account lately? 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