{"id":1317,"date":"2016-06-13T11:04:28","date_gmt":"2016-06-13T17:04:28","guid":{"rendered":"https:\/\/twprod.wpengine.com\/pinterest-advertising-make-the-most-of-your-first-promoted-pins-campaign\/"},"modified":"2024-11-22T10:20:41","modified_gmt":"2024-11-22T16:20:41","slug":"pinterest-advertising-make-the-most-of-your-first-promoted-pins-campaign","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-advertising-make-the-most-of-your-first-promoted-pins-campaign","title":{"rendered":"Pinterest Advertising: Make the Most of Your Promoted Pins Campaign"},"content":{"rendered":"\n

This post is based on a Facebook Live Q&A about Pinterest advertising and Promoted Pins. Watch the first 10 minutes below or check out Launchpad<\/a> for the FREE full video:<\/strong><\/em><\/h2>\n\n\n\n

https:\/\/www.youtube.com\/watch?v=-fHpSrwFjiM<\/a><\/p>\n\n\n\n

Tired of hearing all the hype about Pinterest’s advertising platform, Promoted Pins? Maybe you\u2019ve even considered launching your own campaign but held off to see if it\u2019s worth the investment. <\/span><\/p>\n\n\n\n

Pinterest advertising is gaining steam. Now is a good time to see how these Promoted Pin campaigns can move your business forward.<\/p>\n\n\n\n

In fact, Pinterest is expanding the Promoted Pins option internationally. You can now run campaigns from the UK. We are anticipating other countries are on the horizon. More importantly, our users have recounted their results as, \u201c<\/span>Stinking awesome.<\/span><\/a>\u201d Quite an endorsement if we say so ourselves.  <\/span><\/p>\n\n\n\n

Well, we\u2019re here to encourage you to throw your hat into the ring. <\/span><\/p>\n\n\n\n

Don\u2019t worry. We wouldn\u2019t advise doing anything that we don\u2019t do ourselves. We continually run our own campaigns to increase brand awareness and lead generation. That\u2019s probably not a surprise as we continually proclaim that Pinterest is the most robust and effective social media platform around. <\/span><\/p>\n\n\n\n

The good news is that we are opening our playbook to showcase the best practices and tips for running your first Pinterest advertising campaign. <\/span><\/p>\n\n\n\n

First Things First <\/b><\/h2>\n\n\n\n

In order to run a campaign, you have to have a business Pinterest account. If you have a personal account, you can easily <\/span>convert it to a business account<\/span><\/a>. You\u2019ll keep all your boards and followers. This unlocks the ability to use Pinterest analytics, <\/span>rich pins<\/span><\/a>, link your account to your website and run campaigns. <\/span><\/p>\n\n\n\n

Before starting your campaign, we highly recommend <\/span>confirming your website on Pinterest<\/span><\/a>. This is particularly important if you chose engagement campaigns. Long term the benefits keep adding up for having your <\/span>website verified<\/span><\/a>, even if you don\u2019t use Pinterest advertising.<\/span><\/p>\n\n\n\n

Types of Promoted Pins <\/b><\/h2>\n\n\n\n

There are two types of promoted pins campaigns you can run, a traffic campaign or an engagement campaign. Here is how <\/span>Pinterest<\/span><\/a> describes each of them: <\/span><\/p>\n\n\n\n

\u201cEngagement campaign: <\/b>Pay when people engage with your Promoted Pin (closeup, repin<\/a> and click). You should run an engagement campaign if your primary goal is to reach a wider audience on Pinterest.<\/span><\/p>\n\n\n\n

Traffic campaign:<\/b> Pay when people click on your Promoted Pin to visit your website. You should run a traffic campaign if your primary goal is to drive sales on your business website.\u201d<\/span><\/p>\n\n\n\n

Think of Engagement Pins as a strategy to reach people early on in their buying process<\/strong>. Pinterest is the perfect platform for \u201cfuture intent,\u201d or for creating recognition with clients who are not ready to buy today. This campaign creates brand awareness, boosts account engagement and gets your content in front of more users. <\/span><\/p>\n\n\n\n

While verifying your URL with Pinterest is considered best practice, it\u2019s even more important when launching an engagement campaign. When you have a verified URL, each pinner who interacts with your ad will get a notification to follow your boards.<\/strong> All engagement with your other pins is a free byproduct of your campaign.  <\/span><\/p>\n\n\n\n

Traffic campaigns are designed to reach people ready to act now<\/strong>. They are more expensive but better at driving targeted traffic to your website, selling a product, moving customers into your sales funnel or capturing an e-mail with a lead capture. When running a traffic campaign, it\u2019s important to use super targeted traffic suggestions. <\/span><\/p>\n\n\n\n

Defining Campaign Goals <\/b><\/h2>\n\n\n\n

Most likely your next question is, \u201cWhat content should I promote?\u201d <\/span><\/p>\n\n\n\n

That\u2019s a great question, which we\u2019ll cover in-depth in the next section. But it\u2019s not the most important question. Before launching any advertising campaign, it\u2019s essential to have specific and measurable goals<\/strong>. This not only influences which type of promoted pin you use, it also defines how you will evaluate how successful the campaign is.<\/span><\/p>\n\n\n\n\t\t\n\t\tBefore launching any advertising campaign, it\u2019s essential to have specific and measurable goals.\t<\/span>\n\n\t\n\t\t\n\t\tClick to Tweet<\/span>\t\t\n\t\t\n\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t<\/span>\n\t\t<\/i>\n\t\t<\/span>\n\t\t<\/span>\n\n<\/a>\n\n\n\n\n

Typical engagement campaign goals include:  <\/strong><\/p>\n\n\n\n