{"id":13224,"date":"2025-07-22T13:41:46","date_gmt":"2025-07-22T19:41:46","guid":{"rendered":"https:\/\/www.tailwindapp.com\/blog\/?p=13224"},"modified":"2025-07-31T12:56:00","modified_gmt":"2025-07-31T18:56:00","slug":"pinterest-ads-complete-beginners-guide","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-ads-complete-beginners-guide","title":{"rendered":"Pinterest Ads: Complete Beginner’s Guide (2025)"},"content":{"rendered":"\n
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Pinterest has quietly become one of the most powerful advertising platforms for businesses in 2025. With over 60% of engagement coming from Pins over a year old<\/a>, Pinterest operates more like a search engine than traditional social media, giving your ads incredible longevity.<\/p>\n\n\n\n

Whether you’re a small business owner looking to reach high-intent shoppers or an established brand wanting to diversify your advertising strategy, this complete guide will walk you through everything you need to know about Pinterest ads in 2025.<\/p>\n\n\n\n

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What Are Pinterest Ads?<\/strong><\/h2>\n\n\n\n

What Counts as a Pinterest Ad?<\/strong><\/p>\n\n\n\n

A lot of businesses use Pinterest to promote their products, and many assume that any Pin they post is a \u201cPinterest ad.\u201d But there\u2019s a key difference between organic<\/em> Pins and paid<\/em> Pinterest ads.<\/p>\n\n\n\n

Organic Pins are free to publish and show up in search, home feed, and related content based on relevance and engagement. Paid ads (also called \u201cPromoted Pins\u201d) let you pay to put your content in front of more people \u2014 with precise targeting and faster results.<\/p>\n\n\n\n

In this guide, we will focus on Paid Pinterest Ads. But, Tailwind is the #1 organic Pinterest marketing tool available, and we have a free course to help you get started with organically promoting your business on Pinterest, too. You can check it out here<\/a>.

Paid Pinterest Ads<\/strong><\/p>\n\n\n\n

Pinterest ads (also called Promoted Pins) are paid advertisements that appear seamlessly within users’ feeds, search results, and related Pin sections. Unlike traditional social media ads that feel interruptive, Pinterest advertising blends naturally with organic content because users come to the platform specifically to discover and plan purchases.<\/p>\n\n\n\n

Here’s what makes Pinterest ads unique: they look and feel just like regular Pins except for a small \u201cSponsored” label at the bottom. When someone clicks your Pinterest ad, they’re taken directly to your website rather than just the Pin detail page like organic Pins.<\/p>\n\n\n\n

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The platform functions as a visual search engine where 83% of weekly Pinterest users use Pinterest to inspire their purchases<\/a>, and 89% end up buying what they saw on the platform<\/a>. This means your Pinterest advertising reaches people when they’re actively planning to buy, not just casually scrolling.<\/p>\n\n\n\n

For businesses using Pinterest scheduling tools like Tailwind<\/a>, combining organic and paid strategies creates a powerful growth engine. For a detailed step-by-step walkthrough of the ad creation process, check out our guide on how to create a Pinterest ad<\/a>.<\/p>\n\n\n\n

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Are Pinterest Ads Worth It in 2025?<\/strong><\/h2>\n\n\n\n

Absolutely! Pinterest advertising offers exceptional value for businesses \u2014 especially compared to other platforms. <\/p>\n\n\n\n

Here’s why Pinterest ads are worth your investment:<\/p>\n\n\n\n

High-Intent Audience:<\/strong> Unlike other social platforms where people scroll for entertainment, Pinterest users come with purchase intent. They’re actively searching for products, ideas, and solutions.<\/p>\n\n\n\n

Evergreen Performance:<\/strong> Pins that were between one and two years old saw the greatest number of Saves per Pin, being saved on average 68 times in the last 90 days. Your Pinterest advertising investment keeps working long after you’ve spent the money.<\/p>\n\n\n\n

Cost-Effective Reach:<\/strong> Pinterest advertising costs average $0.01 \u2013 $0.10 per click<\/a> and $2.00 \u2013 $5.00 per 1,000 impressions<\/a> \u2014 significantly lower than most other platforms.<\/p>\n\n\n\n

Affluent Audience:<\/strong> 40% of US Pinners earn over $150K<\/a>.<\/p>\n\n\n\n

Based on data from our 2025 Pinterest Benchmark Study<\/a>, successful Pinterest advertising strategies can drive substantial long-term results for businesses across various industries.<\/p>\n\n\n\n

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Types of Pinterest Ads<\/strong><\/h2>\n\n\n\n

Pinterest offers several ad formats to match your marketing goals. Here are the main Pinterest ad types available in 2025:<\/p>\n\n\n\n

Standard Ads (Promoted Pins)<\/strong><\/h3>\n\n\n\n

The most common type of Pinterest advertising, Standard Ads, uses a single image or video and appears throughout Pinterest like organic content. They’re perfect for driving traffic, building awareness, or promoting specific products. 89% of the most viral Pins are Image Pins<\/a>, making this format your best starting point.<\/p>\n\n\n\n

Video Pins<\/strong><\/h3>\n\n\n\n

Video ads autoplay when 50% visible on screen and can be up to 15 minutes long, though ideal length is 6-15 seconds. Vertical videos with an aspect ratio of 2:3 or shorter comprise 76% of viral video Pins<\/a>. Focus on videos that don’t rely on sound since most users scroll without audio.<\/p>\n\n\n\n

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Carousel Pins<\/strong><\/h3>\n\n\n\n

Carousel ads are mobile and desktop-friendly and allow users to swipe through 2-5 images<\/a> in a single Pin. Each image can have different titles, descriptions, and landing pages. They’re ideal for showcasing multiple products, step-by-step tutorials, or different angles of the same item. Carousel Pins have a series of dots underneath the first image, alerting the viewer to swipe across the image to see more. <\/p>\n\n\n\n

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Collection Ads<\/strong><\/h3>\n\n\n\n

Collection Ads consist of three separate pieces of creatives: one large hero image or video with 3+ supporting images<\/a>. When Pinners tap a collections ad, it opens to a full-screen view displaying the hero asset and up to 24 secondary creatives<\/a>. These are mobile-only and perfect for e-commerce brands.<\/p>\n\n\n\n

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Shopping Ads<\/strong><\/h3>\n\n\n\n

Shopping ads are created directly from your product catalog and automatically target interested audiences. Several platforms, including Shopify, have integrated Pinterest so users can turn products into Pins. Pinterest handles the targeting using your product data, making these incredibly easy to set up.

Shopping ads show a tiny price tag icon beside the Pin title, and when someone clicks on the Pin, the price of the item is also displayed.<\/p>\n\n\n\n

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How to Set Up a Pinterest Ad Campaign (Step-by-Step)<\/strong><\/h2>\n\n\n\n

Ready to start Pinterest advertising? Here’s your step-by-step guide:<\/p>\n\n\n\n

Step 1: Create a Pinterest Business Account<\/strong><\/h3>\n\n\n\n

If you don’t have one already, convert your personal account or create a new business account at business.pinterest.com. Business accounts are required for Pinterest advertising and provide access to analytics.<\/p>\n\n\n\n

Step 2: Access Pinterest Ads Manager<\/strong><\/h3>\n\n\n\n

Navigate to ads.pinterest.com or click “Ads” in your business account menu. You’ll see two options:<\/p>\n\n\n\n