{"id":1330,"date":"2016-08-04T19:41:05","date_gmt":"2016-08-05T01:41:05","guid":{"rendered":"https:\/\/twprod.wpengine.com\/pinterest-strategy-101-buyer-persona\/"},"modified":"2024-10-12T21:05:49","modified_gmt":"2024-10-13T03:05:49","slug":"pinterest-strategy-101-buyer-persona","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-strategy-101-buyer-persona","title":{"rendered":"Pinterest Strategy 101 \u2013 Creating Your Buyer Persona"},"content":{"rendered":"\n<p><script src=\"\/\/b0e998d87f2e4cc9ad4a2afdf3d22d84.js.ubembed.com\" async=\"\"><\/script>Who are you Pinning for? If you tell me \u201cwomen aged 30-65\u201d please know that I am dying a little inside. As much fun as it is to leap right in to&nbsp;Pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of the first steps to a solid&nbsp;strategy for Pinterest or ANY kind of marketing is&nbsp;the creation of a&nbsp;buyer persona (\u201cavatar,\u201d \u201cidea customer\u201d).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-buyer-persona\">What is a Buyer Persona?<\/h2>\n\n\n\n<p>Sometimes called a \u201cCustomer Avatar\u201d buyer personas help us picture our ideal client. You may have several buyer personas eventually, but it may be helpful to start with the person who comes to mind when I ask you, \u201cWho is your favorite client?\u201d<\/p>\n\n\n\n<p>Your favorite client is someone who buys from you, is a pleasure to work with, tells others about you, and keeps coming back for more. They\u2019re often the person who requires the least amount of your time for the largest payoff \u2013 both in terms of profit and in the way you are able to help them.<\/p>\n\n\n\n<p>Documenting as much as you can about this one person is the easiest and perhaps most effective way to start your buyer persona. You will end up with bullet points about him or her and an entire narrative which you can then share with your team. This will inform all your marketing and advertising decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-bother-with-a-buyer-persona\">Why Bother with a Buyer Persona?<\/h2>\n\n\n\n<p>To the small business owner, this may seem unnecessary, like a waste of time, or simply overwhelming to think about. But, which is easier:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Speaking to a room full of faceless, nameless strangers or,<\/li>\n\n\n\n<li>Having a chat with a good friend whose lifestyle, challenges, and goals you understand?<\/li>\n<\/ul>\n\n\n\n<p>Easy answer. Not only will creating your buyer persona allow you to be more comfortable and therefore more natural in your approach, you\u2019ll also be in a much better position to help your buyers see that you understand them, care about them, and can help them. You\u2019ll be speaking their language and they will feel understood, even relieved to see that you \u201cget\u201d them. You and your business deserve the time this will take.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-i-create-a-buyer-persona\">How Do I Create a Buyer Persona?<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Buyer Persona Clip\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/oLF6Ikw-OoU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>This short clip talks about what goes into creating a Buyer Persona. Watch the rest of this clip for free and check out our new wedding course, only on Launchpad.<\/em><\/p>\n\n\n\n<p>The simplest and most effective way is to speak with your perfect customer directly. Think also about your friends and family members. Would one of them be a good model for your persona?<\/p>\n\n\n\n<p>If you just can\u2019t get the information that way, you\u2019ll have to assume. It&nbsp;will require you to put yourself in the shoes of the imaginary ideal. Tricky, but doable!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-do-i-need-to-know-about-my-buyer-persona\">What Do I Need to Know About My Buyer Persona?<\/h2>\n\n\n\n<p>This will vary somewhat depending on your industry, but&nbsp;here are some simple things you might ask&nbsp;(or assume):<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What\u2019s her name? Make one up if you need to!<\/li>\n\n\n\n<li>Gender<\/li>\n\n\n\n<li>Age<\/li>\n\n\n\n<li>Family status<\/li>\n\n\n\n<li>Income<\/li>\n\n\n\n<li>Education<\/li>\n\n\n\n<li>Job title<\/li>\n\n\n\n<li>Dream job<\/li>\n\n\n\n<li>Where does she live?<\/li>\n\n\n\n<li>City, country or suburb?<\/li>\n\n\n\n<li>House or apartment?<\/li>\n\n\n\n<li>Own or rent?<\/li>\n\n\n\n<li>Pets?<\/li>\n\n\n\n<li>Does she travel?<\/li>\n\n\n\n<li>Have a car?<\/li>\n\n\n\n<li>Does she make decisions quickly or after a lot of thought?<\/li>\n\n\n\n<li>What hobbies does she\u00a0have?<\/li>\n\n\n\n<li>What issues does she care about?<\/li>\n\n\n\n<li>What motivates her?<\/li>\n\n\n\n<li>Where does she get her information?<\/li>\n\n\n\n<li>How does she prefer to communicate? In person, telephone, text, email, etc.<\/li>\n\n\n\n<li>Does she care about health and fitness?<\/li>\n\n\n\n<li>Introvert or extrovert? Other personality traits.<\/li>\n\n\n\n<li>What are her goals?<\/li>\n\n\n\n<li>What are her challenges?<\/li>\n\n\n\n<li>What do we do to help?<\/li>\n<\/ol>\n\n\n\n<p><strong>What Do I Do With My Buyer Persona?<\/strong><\/p>\n\n\n\n<p>Now that we have the answers to your buyer persona questions, we write a story about your perfect customer. Write up an outline of your buyer and then compose a brief story of her as it relates to your business. Here\u2019s one I wrote for a wedding venue in Maine:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"p1\">Ann and Mark are 31 and 34 years old. Neither is local to Norway, Maine, but Ann has fond memories of vacationing here with family.<\/p>\n\n\n\n<p class=\"p1\">The pair has a combined household income of around $80,000. Both sets of in-laws are helping to pay for their \u201cbest day ever\u201d.<\/p>\n\n\n\n<p class=\"p1\">They are excited, but feeling pressure to make this an event to remember for their large wedding party.<\/p>\n\n\n\n<p class=\"p1\">They are also busy planning a honeymoon and perhaps a move. Combining households is a lot of work!<\/p>\n\n\n\n<p class=\"p1\">As with all destination weddings, Ann and Mark are concerned about accommodations and transportation for their guests.<\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Ann and Mark look for wedding ideas from friends, family, wedding websites, magazines and Pinterest. When making plans and discussing ideas, they prefer to communicate over social media or by text message.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">They have a vision of a rustic, outdoorsy wedding. They feel a deep connection with nature, and love the mountains.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Like all couples, Ann and Mark also want to look great on their day. So, they are busy planning wardrobe, hair, accessories, finding a photographer \u2013 and maybe even trying to lose those last five pounds.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n<p>Now that you know Ann and Mark inside and out, do you see the potential for some fantastically successful Pinterest boards and an overall <a href=\"https:\/\/tailwindapp.com\/blog\/pinterest-marketing-strategy-secrets\">Pinterest Marketing Strategy<\/a>? Starting at the top, you might consider boards and Pins for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maine vacation spots (any valid reason to Pin travel images!)<\/li>\n\n\n\n<li>Creative wedding ideas<\/li>\n\n\n\n<li>Moving tips<\/li>\n\n\n\n<li>Simplifying<\/li>\n\n\n\n<li>Places to stay in Norway, Maine<\/li>\n\n\n\n<li>Rustic wedding ideas<\/li>\n\n\n\n<li>Outdoor wedding decor<\/li>\n\n\n\n<li>Simple, long-sleeved wedding dresses<\/li>\n\n\n\n<li>Wedding Hair Up Dos<\/li>\n\n\n\n<li>Wedding photography ideas<\/li>\n\n\n\n<li>Lose weight for your wedding<\/li>\n<\/ul>\n\n\n\n<p>This just scratches the surface of what you can now do on Pinterest which&nbsp;will resonate with Ann and Mark. So, get on the phone today and find out who your ideal customer REALLY is \u2013 and then get more of them!<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-6608\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/buyer-persona-pin.png\" alt=\"Pinterest Strategy 101: Creating a Buyer Persona\" class=\"wp-image-6608 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Share this post on Pinterest!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Who are you Pinning for? If you tell me \u201cwomen aged 30-65\u201d please know that I am dying a little inside. As much fun as it is to leap right in to&nbsp;Pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of &hellip;<\/p>\n","protected":false},"author":4,"featured_media":1332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[16,4],"tags":[],"class_list":{"0":"post-1330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing","8":"category-pinterest","10":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pinterest Strategy 101 \u2013 Creating Your Buyer Persona - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-strategy-101-buyer-persona\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest Strategy 101 \u2013 Creating Your Buyer Persona\" \/>\n<meta property=\"og:description\" content=\"Who are you Pinning for? If you tell me \u201cwomen aged 30-65\u201d please know that I am dying a little inside. As much fun as it is to leap right in to&nbsp;Pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. 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