{"id":13968,"date":"2026-02-02T15:00:34","date_gmt":"2026-02-02T21:00:34","guid":{"rendered":"https:\/\/www.tailwindapp.com\/blog\/?p=13968"},"modified":"2026-03-10T12:35:46","modified_gmt":"2026-03-10T18:35:46","slug":"tailwind-turbo-beta-results-how-added-momentum-changes-pinterest-outcomes","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/tailwind-turbo-beta-results-how-added-momentum-changes-pinterest-outcomes","title":{"rendered":"Tailwind Turbo Beta Results: How Added Momentum Changes Pinterest Outcomes"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1023\" height=\"513\" src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-Beta-Results-How-Added-Momentum-Ch-banner.webp\" alt=\"Smiling woman holding a laptop displaying upward-trending graphs, related to Tailwind Turbo Beta results.\" class=\"wp-image-13977\" srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-Beta-Results-How-Added-Momentum-Ch-banner.webp 1023w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-Beta-Results-How-Added-Momentum-Ch-banner-300x150.webp 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-Beta-Results-How-Added-Momentum-Ch-banner-768x385.webp 768w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turbo-pins-were-over-300x-more-likely-to-go-viral-as-other-creator-pins\">Turbo Pins were over 300x more likely to go viral as other creator Pins<\/h2>\n\n\n\n<p>Over the last five months, thousands of creators participated in the beta test period for <a href=\"https:\/\/www.tailwindapp.com\/pinterest\/turbo\">Tailwind Turbo<\/a> &#8211; a new feature that aims to help creator content succeed on Pinterest through expert curation by other creators.<\/p>\n\n\n\n<p>But did it work?<\/p>\n\n\n\n<p><strong>Did community-driven Pin curation lead to better performing Pins on Pinterest?<\/strong><\/p>\n\n\n\n<p>The short answer: <strong>yes \u2014 especially for high-quality Pins with breakout potential.<\/strong><\/p>\n\n\n\n<p>What we found wasn\u2019t that Turbo makes every Pin successful. Instead, Turbo amplifies what already works \u2014 helping strong Pins break out faster and reach significantly larger audiences.<\/p>\n\n\n\n<p>Turbo isn\u2019t about gaming the Pinterest algorithm &#8211;<em> but rather contributing to it.&nbsp;<\/em><\/p>\n\n\n\n<p>Creators in the beta program showed that they weren\u2019t willing to engage with just any content &#8211; if anything, they are <em>more discerning and choosier than the average Pinterest user<\/em>.<\/p>\n\n\n\n<p><strong>So, in effect, Turbo <\/strong><strong>adds an expert curation layer to the algorithm<\/strong><strong> that also pays off big for creators.<\/strong><\/p>\n\n\n\n<p>Below, we\u2019ll walk through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#tailwind-turbo-beta-results\" type=\"internal\" id=\"#tailwind-turbo-beta-results\">What happened during the beta<\/a><br><\/li>\n\n\n\n<li><a href=\"#turbo-pins-are-more-likely-to-go-viral\" type=\"internal\" id=\"#turbo-pins-are-more-likely-to-go-viral\">How virality and distribution were impacted for Turbo Pins<\/a><br><\/li>\n\n\n\n<li><a href=\"#turbo-has-the-biggest-impact-on-good-pins\" type=\"internal\" id=\"#turbo-has-the-biggest-impact-on-good-pins\">Why the biggest gains show up at the high end<\/a><br><\/li>\n\n\n\n<li><a href=\"#how-to-use-tailwind-turbo\" type=\"internal\" id=\"#how-to-use-tailwind-turbo\">How to use Turbo tactically going forward<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tailwind-turbo-beta-results\"><strong>The Tailwind Turbo Beta at a Glance<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1536\" height=\"1024\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-Impact-on-Pin-Virality.png\" alt=\"\" class=\"wp-image-13972 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-Impact-on-Pin-Virality.png 1536w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-Impact-on-Pin-Virality-300x200.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-Impact-on-Pin-Virality-1024x683.png 1024w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-Impact-on-Pin-Virality-768x512.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-Impact-on-Pin-Virality-1200x800.png 1200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-Impact-on-Pin-Virality-1400x933.png 1400w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/1024;\" data-original-sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<p>During the beta period:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3,700+ creators<\/strong> engaged with Pins inside Turbo<br><\/li>\n\n\n\n<li><strong>1,900+ creators<\/strong> actively <em>added<\/em> Pins to Turbo<br><\/li>\n\n\n\n<li><strong>6,500+ Pins<\/strong> were added to Turbo<br><\/li>\n\n\n\n<li>These Pins earned <strong>25 engagements from Turbo users<\/strong> on average<br><\/li>\n\n\n\n<li>On Pinterest, these Pins averaged <strong>297 engagements and 106 outbound clicks&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The <strong>12x!!<\/strong> engagements per Turbo Pin <em>on Pinterest<\/em> vs those that happened <em>within Turbo<\/em> suggests that Turbo may be most effective at <strong>helping good to great Pins perform even better.<\/strong><\/p>\n\n\n\n<p><strong>Turbo isn\u2019t <\/strong><strong><em>gaming<\/em><\/strong><strong> Pinterest\u2019s algorithm.<\/strong><\/p>\n\n\n\n<p><strong>It\u2019s <\/strong><strong><em>improving<\/em><\/strong><strong> it.<\/strong><\/p>\n\n\n\n<p>And it\u2019s doing that through an <strong>expert curation layer<\/strong> of actively engaged creators <strong>who<\/strong> <strong>know good content<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-average-performance-actually-look-like\"><strong>What Does \u201cAverage\u201d Performance Actually Look Like?<\/strong><\/h2>\n\n\n\n<p>Across the beta, Pins added to Turbo earned an average of <strong>297 total engagements <\/strong><strong><em>on Pinterest.<\/em><\/strong><\/p>\n\n\n\n<p>But that number doesn\u2019t tell the full story \u2014 because Pinterest performance isn\u2019t evenly distributed.<\/p>\n\n\n\n<p>Just like views on YouTube or reach on Instagram, Pinterest follows a <strong>power-law curve<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most Pins perform modestly<br><\/li>\n\n\n\n<li>A small percentage account for outsized success<br><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/research\/2025-benchmark-study-part-1\">The biggest wins are exponentially larger than the median<br><\/a><\/li>\n<\/ul>\n\n\n\n<p>So instead of focusing on averages alone, we looked at <strong>how Turbo affects the likelihood of breakout performance<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"turbo-pins-are-more-likely-to-go-viral\"><strong>Turbo Pins Are Significantly More Likely to Go Viral<\/strong><\/h2>\n\n\n\n<p>Comparing Turbo Pins to broader averages for Creator Pins shows a <strong>stark improvement in performance <\/strong>\u2014 especially at the high end.<\/p>\n\n\n\n<p>When Pins are just being tested by Pinterest, they\u2019ll usually receive a few hundred test impressions to see if users engage.&nbsp;<\/p>\n\n\n\n<p>If a Pin reaches 10,000 or more impressions, it has done quite well.&nbsp;<\/p>\n\n\n\n<p>Pins that reach 100,000+ impressions are big winners on the platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-turbo-pins-reached-10-000-impressions-4x-as-often\"><strong>Turbo Pins reached 10,000+ impressions <\/strong><strong>4x as often<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1 in 14 <\/strong>Turbo Pins reached 10,000+ impressions vs<br><\/li>\n\n\n\n<li><strong>1 in 56<\/strong> of all creators\u2019 Pins<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s a <strong>4\u00d7 increase in likelihood<\/strong>.<\/p>\n\n\n\n<p>But the lift becomes <em>even more pronounced <\/em>at higher thresholds:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-turbo-pins-reached-100-000-impressions-312x-as-often\"><strong>Turbo Pins reached 100,000+ impressions 312x as often!<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1 in 80 <\/strong>Turbo Pins reached 100,000+ impressions vs<br><\/li>\n\n\n\n<li><strong>1 in ~25,000<\/strong> across all creators\u2019 Pins<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s a <strong>312\u00d7 increase in likelihood<\/strong> of hitting 100,000 impressions!!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1536\" height=\"1024\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Pins-boosted-with-Tailwind-Turbo-went-viral-over-300-times-more-often-than-normal.png\" alt=\"\" class=\"wp-image-13973 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Pins-boosted-with-Tailwind-Turbo-went-viral-over-300-times-more-often-than-normal.png 1536w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Pins-boosted-with-Tailwind-Turbo-went-viral-over-300-times-more-often-than-normal-300x200.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Pins-boosted-with-Tailwind-Turbo-went-viral-over-300-times-more-often-than-normal-1024x683.png 1024w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Pins-boosted-with-Tailwind-Turbo-went-viral-over-300-times-more-often-than-normal-768x512.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Pins-boosted-with-Tailwind-Turbo-went-viral-over-300-times-more-often-than-normal-1200x800.png 1200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Pins-boosted-with-Tailwind-Turbo-went-viral-over-300-times-more-often-than-normal-1400x933.png 1400w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/1024;\" data-original-sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"turbo-has-the-biggest-impact-on-good-pins\"><strong>Why Turbo Has the Biggest Impact at the High End<\/strong><\/h2>\n\n\n\n<p>This doesn\u2019t mean Turbo \u201ccreates\u201d viral Pins out of thin air.<\/p>\n\n\n\n<p>Instead, it reinforces something fundamental about how Pinterest works.<\/p>\n\n\n\n<p><strong>Pinterest\u2019s distribution system looks for positive engagement signals to decide which Pins deserve broader exposure:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are people saving it?<br><\/li>\n\n\n\n<li>Are they clicking through the link?<br><\/li>\n\n\n\n<li>Does it resonate with a clearly identifiable audience?<\/li>\n<\/ul>\n\n\n\n<p><strong>Turbo accelerates those engagement signals.<\/strong><\/p>\n\n\n\n<p>For Pins that already have strong visuals, clear intent, and audience appeal, this added momentum helps Pinterest identify them as winners faster \u2014 leading to them being tested more aggressively with larger audiences.<\/p>\n\n\n\n<p><strong>Most likely, Turbo also helps Pinterest <\/strong><strong><em>avoid getting it wrong.<\/em><\/strong><\/p>\n\n\n\n<p>With a massive number of Pins added to Pinterest each day and only <em>so much traffic<\/em> to go around, Pinterest has to carefully choose how many base impressions to give each Pin when testing it with the audience.&nbsp;<\/p>\n\n\n\n<p>Any algorithmic system like this is going to get it wrong sometimes, creating \u201cfalse negatives.\u201d&nbsp;<\/p>\n\n\n\n<p>A <em>false negative<\/em> is a Pin that <em>would have been successful<\/em> if shown to a larger audience, or a better fit audience, but was determined to be a failure in limited testing.<\/p>\n\n\n\n<p><strong>The early engagement created by Turbo is potentially solving for this, <\/strong><strong><em>reducing the number of false negatives<\/em><\/strong><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<p>How can we see this?&nbsp;<\/p>\n\n\n\n<p>Because the number of engagements earned by these Pins on Pinterest is ~12x the number earned directly from Turbo users. <strong>That\u2019s a huge multiplier effect.<\/strong><\/p>\n\n\n\n<p>This means that after Turbo helps these Pins get exposed to larger audiences, the Pins are proving their worth.&nbsp;<\/p>\n\n\n\n<p>If the response from the larger audience was poor, the Pins wouldn\u2019t see this much success across Pinterest!<\/p>\n\n\n\n<p>The result:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Good Pins do better<br><\/li>\n\n\n\n<li><strong>Great Pins break out dramatically<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Turbo doesn\u2019t flatten the curve.<br>It <strong>steepens it<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-this-means-for-creators-and-small-businesses\"><strong>What This Means for Creators and Small Businesses<\/strong><\/h2>\n\n\n\n<p>The biggest takeaway from the beta is this:<\/p>\n\n\n\n<p><strong>Turbo works best when it\u2019s used intentionally \u2014 not indiscriminately.<\/strong><\/p>\n\n\n\n<p>Below are practical, data-informed guidelines for getting the most out of Turbo after launch.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-tailwind-turbo\"><strong>A System For Choosing Which Pins to Add to Turbo<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prioritize-pins-that-already-shows-signs-of-strength-then-new-pins\"><strong>Prioritize Pins that already shows signs of strength, then new Pins<\/strong><\/h3>\n\n\n\n<p>During the Turbo beta, both already well performing Pins <em>and<\/em> new Pins benefitted from being shared with the Turbo community.<\/p>\n\n\n\n<p>That said,<strong> Pins that are already performing well saw a bigger uplift, faster.&nbsp;<\/strong><\/p>\n\n\n\n<p>Consider starting by adding those Pins to Turbo first.&nbsp;<\/p>\n\n\n\n<p><strong>A suggested system might look like this<\/strong><\/p>\n\n\n\n<p><strong>FIRST <\/strong>&#8211; Add <strong>already successful Pins<\/strong> you want to amplify more<\/p>\n\n\n\n<p><strong>SECOND<\/strong> &#8211; Add <strong>new Pins showing strong early engagement<\/strong> or outbound click rates<\/p>\n\n\n\n<p><strong>THIRD<\/strong> &#8211; Add <strong>new Pins that are strategic<\/strong> for you, such as targeting <a href=\"https:\/\/www.tailwindapp.com\/dashboard\/v2\/keywords\/pinterest\/get-started\">keywords you want to rank for<\/a> on Pinterest, or Pins related to to emerging or seasonal <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/tools\/keyword-finder\">Trends on Pinterest<\/a><\/p>\n\n\n\n<p>LAST &#8211; Add Pins you simply believe in, even if they aren\u2019t yet showing that spark<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/How-to-Use-Tailwind-Turbo-683x1024.png\" alt=\"\" class=\"wp-image-13971 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/How-to-Use-Tailwind-Turbo-683x1024.png 683w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/How-to-Use-Tailwind-Turbo-200x300.png 200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/How-to-Use-Tailwind-Turbo-768x1152.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/How-to-Use-Tailwind-Turbo-300x450.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/How-to-Use-Tailwind-Turbo.png 1024w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" data-original-sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>Momentum on Pinterest compounds over time.&nbsp;<\/p>\n\n\n\n<p>Turbo can accelerate that compounding effect across the lifecycle of a Pin.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-additional-tips-for-maximum-impact-with-tailwind-turbo\"><strong>Additional Tips for Maximum Impact with Tailwind Turbo<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-be-selective-not-every-pin-belongs-in-turbo\"><strong>1. Be selective \u2014 not every Pin belongs in Turbo<\/strong><\/h3>\n\n\n\n<p>Turbo amplifies breakout potential. It does not turn weak Pins into strong ones.<\/p>\n\n\n\n<p><strong>Use Turbo for Pins that already meet your quality bar<\/strong>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear, compelling visuals<br><\/li>\n\n\n\n<li>A focused topic or promise<br><\/li>\n\n\n\n<li>Formats that have worked for you before<br><\/li>\n<\/ul>\n\n\n\n<p>If you wouldn\u2019t want a Pin circulating for months, or seasonally year after year, it\u2019s probably not a Turbo candidate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-add-pins-to-the-turbo-feed-for-longer-timeframes\"><strong>2. Add Pins to the Turbo Feed for <\/strong><strong><em>longer<\/em><\/strong><strong> timeframes<\/strong><\/h3>\n\n\n\n<p>We saw very early Turbo users adapt a strategy of frequently switching Turbo Pins in and out &#8211; because at first, Turbo gave you a set number of Pin slots that you could use to share different Pins over time.<\/p>\n\n\n\n<p>This seemed effective at first because it would maximize exposure for Pins within the Turbo community. However it was NOT effective at driving longer-term engagement gains on Pinterest.<\/p>\n\n\n\n<p>During the beta we switched to a model where unlocked Turbo Pins were one-time use to encourage longer, more consistent boosts to Pins. This ended up being more successful at helping Pins succeed.<\/p>\n\n\n\n<p>Going forward, we will likely move more in that direction, encouraging longer time horizons for Turbo Pins to maximize your odds of finding success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-vary-the-content-you-add-to-turbo\"><strong>3. Vary the content you add to Turbo<\/strong><\/h3>\n\n\n\n<p>Some users would add batches of Pins linking to the same piece of content in batches, back to back.<\/p>\n\n\n\n<p><strong>This WAS NOT an effective strategy.<\/strong><\/p>\n\n\n\n<p>Turbo users showed VERY LOW tolerance for feeds filled with redundant content.&nbsp;<\/p>\n\n\n\n<p>Creators who did this were reported or blocked at higher rates through our community moderation tools.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-don-t-add-spammy-content\"><strong>4. DON\u2019T add spammy content<\/strong><\/h3>\n\n\n\n<p>A small number of beta testers posted spammy Pins linking to scammy-looking affiliate programs, get rich quick schemes, low quality \/ unapproved marketing tools and the like.&nbsp;<\/p>\n\n\n\n<p><strong>This content was NOT tolerated by the Turbo community.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>That goes for A.I. slop, too.<\/strong><\/p>\n\n\n\n<p>Turbo users posting this type of content were blocked very frequently &#8211; and much of their content added to Turbo was removed quickly due to it being flagged.<\/p>\n\n\n\n<p>We even had to ban a small number of accounts permanently, if they repeated this practice even after being warned not to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-participate-consistently\"><strong>5. Participate consistently<\/strong><\/h3>\n\n\n\n<p>Turbo is powered by creator participation.<\/p>\n\n\n\n<p>Creators who regularly engaged with others\u2019 Pins and used their unlocked Turbo Pins regularly saw a much greater uplift than those who were less consistent.<\/p>\n\n\n\n<p>Think of Turbo as a flywheel, not a switch.<\/p>\n\n\n\n<p>You want to keep it spinning over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-pair-turbo-with-strong-pinterest-seo\"><strong>6. Pair Turbo with strong Pinterest SEO<\/strong><\/h3>\n\n\n\n<p>Turbo works best when Pinterest can clearly understand what a Pin is about.<\/p>\n\n\n\n<p>That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clarity on what topic the Pin is serving<\/li>\n\n\n\n<li>Descriptive titles<\/li>\n\n\n\n<li>Clear keyword alignment<\/li>\n\n\n\n<li>Helpful, specific Pin descriptions and alt text<\/li>\n<\/ul>\n\n\n\n<p>Early engagement is most powerful when Pinterest knows <em>who<\/em> to show your Pin to next.<\/p>\n\n\n\n<p>If Pinterest shows your audience to the wrong audience because it\u2019s not clear who it should be shown to, Turbo will not correct that.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-turbo-does-and-does-not-do\"><strong>What Turbo Does \u2014 and Does Not \u2014 Do<\/strong><\/h2>\n\n\n\n<p><strong>Turbo does:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase the likelihood that strong Pins break out<\/li>\n\n\n\n<li>Accelerate engagement signals and audience exposure<\/li>\n\n\n\n<li>Amplify Pinterest\u2019s natural distribution curve<\/li>\n\n\n\n<li>Contribute to Pinterest\u2019s algorithm through expert curation by creators<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Turbo does not:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guarantee virality for weak Pins<\/li>\n\n\n\n<li>Replace content quality<\/li>\n\n\n\n<li>Override Pinterest\u2019s relevance systems<\/li>\n<\/ul>\n\n\n\n<p>Think of Turbo as a catalyst \u2014 not a panacea.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead\"><strong>Looking Ahead<\/strong><\/h2>\n\n\n\n<p>As Tailwind Turbo moves out of beta, we\u2019ll continue to study performance to learn how to help the Turbo community succeed even more.<\/p>\n\n\n\n<p>In the near-term, we\u2019ve also gotten lots of great feedback that we\u2019ll be working to improve.<\/p>\n\n\n\n<p>Here are some of the key things we\u2019ll be focused on near-term:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Making it easier to Add Pins to Turbo<\/li>\n\n\n\n<li>Helping identify Pins that are good candidates to benefit from Turbo<\/li>\n\n\n\n<li>Integrating Turbo more into your day to day workflow, so it isn\u2019t forgotten<\/li>\n\n\n\n<li>Improved content feeds for non-English language content<\/li>\n<\/ul>\n\n\n\n<p>The beta results are clear: <strong>accelerating momentum matters<\/strong>, and when applied to the right Pins, it can dramatically change outcomes.<\/p>\n\n\n\n<p>Turbo doesn\u2019t replace great content.<br><strong>It helps great content travel faster.<\/strong><\/p>\n\n\n\n<p>\u2014<br>Research conducted by Tailwind using five months of Tailwind Turbo beta data across thousands of creators and Pins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-drives-unmatched-Pitnerest-results-683x1024.png\" alt=\"Tailwind Turbo drives unmatched performance on Pinterest. Pins go viral over 300x as often.\" class=\"wp-image-13975 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-drives-unmatched-Pitnerest-results-683x1024.png 683w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-drives-unmatched-Pitnerest-results-200x300.png 200w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-drives-unmatched-Pitnerest-results-768x1152.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-drives-unmatched-Pitnerest-results-300x450.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/02\/Tailwind-Turbo-drives-unmatched-Pitnerest-results.png 1000w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" data-original-sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Turbo Pins were over 300x more likely to go viral as other creator Pins<\/p>\n<p>Over the last five months, thousands of creators participated in the beta test period for Tailwind Turbo &#8211; a new feature that aims to help creator content succeed on Pinterest through expert curation by other creators.<\/p>\n<p>But did it work?<\/p>\n<p>Did community-driven Pin curation lead to better performing Pins on Pinterest?<\/p>\n<p>The short answer: &#8230;<\/p>\n","protected":false},"author":30,"featured_media":13978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[16,4,7],"tags":[29,10,145],"class_list":{"0":"post-13968","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing","8":"category-pinterest","9":"category-tailwind-case-studies","10":"tag-pinterest-best-practices","11":"tag-pinterest-tools-features","12":"tag-tailwind-turbo","14":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tailwind Turbo Beta Results: How Added Momentum Changes Pinterest Outcomes - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/tailwind-turbo-beta-results-how-added-momentum-changes-pinterest-outcomes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tailwind Turbo Beta Results: How Added Momentum Changes Pinterest Outcomes\" \/>\n<meta property=\"og:description\" content=\"Turbo Pins were over 300x more likely to go viral as other creator Pins Over the last five months, thousands of creators participated in the beta test period for Tailwind Turbo - a new feature that aims to help creator content succeed on Pinterest through expert curation by other creators. But did it work? Did community-driven Pin curation lead to better performing Pins on Pinterest? 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