{"id":13980,"date":"2026-03-26T10:56:50","date_gmt":"2026-03-26T16:56:50","guid":{"rendered":"https:\/\/www.tailwindapp.com\/blog\/?p=13980"},"modified":"2026-03-26T11:01:59","modified_gmt":"2026-03-26T17:01:59","slug":"pinterest-for-shopify-12-dos-and-donts-that-drive-real-sales","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-for-shopify-12-dos-and-donts-that-drive-real-sales","title":{"rendered":"Pinterest for Shopify: 12 Do\u2019s and Don\u2019ts That Drive Real Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13980\" class=\"elementor elementor-13980\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b28db7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b28db7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69249535\" data-id=\"69249535\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4358ae6f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4358ae6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1023\" height=\"513\" class=\"wp-image-13981\" src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/03\/Pinterest-for-Shopify-12-Do-s-and-Don-ts-That-Dri-banner.webp\" alt=\"Person holding Pinterest cards against a blue background, related to Shopify sales strategies.\" srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/03\/Pinterest-for-Shopify-12-Do-s-and-Don-ts-That-Dri-banner.webp 1023w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/03\/Pinterest-for-Shopify-12-Do-s-and-Don-ts-That-Dri-banner-300x150.webp 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/03\/Pinterest-for-Shopify-12-Do-s-and-Don-ts-That-Dri-banner-768x385.webp 768w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Pinterest isn\u2019t just a social platform\u2014it\u2019s a <strong>visual search engine where people actively plan purchases<\/strong>. For Shopify stores, that makes it one of the most powerful long-term traffic and sales channels available.<\/p>\n<p><\/p>\n<p><\/p>\n<p>But success on Pinterest isn\u2019t automatic. Many Shopify stores treat Pinterest like Instagram &#8211; and end up abandoning it before their Pins have time to gain traction.<\/p>\n<p><\/p>\n<p><\/p>\n<p>If you want Pinterest to become a <strong>consistent source of traffic and revenue<\/strong>, here are the key <strong>do\u2019s and don\u2019ts that separate successful Shopify brands from everyone else.<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<h1 class=\"wp-block-heading\">The Do&#8217;s<\/h1>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Do Treat Pinterest as a Search Engine<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Pinterest is fundamentally about <strong>search intent<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>People come to Pinterest looking for things like:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cMinimalist living room decor\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cFall outfit ideas\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cHealthy meal prep\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cWedding guest dresses\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Your Pins should target <strong>specific keywords that shoppers search for<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Best practice:<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Use <a id=\"https:\/\/tailwindapp.com\" href=\"https:\/\/tailwindapp.com\" type=\"link\">Tailwind<\/a>&#8216;s keyword research feature to find the top keywords for your products<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Include the main keyword in your <strong>Pin title<\/strong> and <strong>Alt Text<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Include other keywords in your <strong>Pin description<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Add them naturally in the <strong>destination page<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>When Pinterest understands what your Pin is about, it can show it to the right people.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Do Link Pins to Valuable Pages on Your Shopify Store<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Every Pin should lead somewhere useful.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Good destinations include:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Product pages<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Collection pages<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Gift guides<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Blog posts featuring your products<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Tutorials or inspiration content<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Pinterest favors Pins that <strong>lead to useful, high-quality pages<\/strong>, and users are far more likely to click when they feel they\u2019re getting real value. Content-rich pages rank better on Pinterest than more generic ones, such as your Shopify store homepage.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Do Focus on Shopping-oriented keywords<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Pinterest scores all keyword searches for their <strong>shopping intent<\/strong> &#8211; is this person likely looking for products or information and inspiration?<\/p>\n<p><\/p>\n<p><\/p>\n<p>High shopping intent keywords will show mostly <strong>Pins linking to products<\/strong> in their search results.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Lower commercial intent keywords will show Pins linking to blog posts or articles.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>The challenge: Pinterest doesn&#8217;t publish these shopping intent scores<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>But Tailwind has access to the data &#8211; and shows you clearly which keywords indicate shopping behavior.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Just look for the <strong>shopping cart icon<\/strong> to know which keywords are <strong>likely to bring shoppers<\/strong> to your Shopify store. The darker shopping carts indicate very high intent scores.<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"752\" height=\"271\" class=\"wp-image-13985 lazyload\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-26-at-11.41.19-AM.png\" alt=\"\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-26-at-11.41.19-AM.png 752w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-26-at-11.41.19-AM-300x108.png 300w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 752px; --smush-placeholder-aspect-ratio: 752\/271;\" data-original-sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Pins linking to your product pages should always target high shopping intent keywords.<\/p>\n<p><\/p>\n<p><\/p>\n<p>If you write a blog for your Shopify store, you can target non-shopping keywords with those posts. They will be more likely to surface for searches that Pinterest considers more informaitonal or inspirational in nature.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Do Create Pins for Every Product and Collection<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Many Shopify stores only Pin a handful of products.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Instead, treat Pinterest as a <strong>distribution engine for your entire catalog<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Examples:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Pins for each product<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Pins highlighting collections<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Gift guides featuring multiple products<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Inspiration content using your products<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>The more high-quality Pins you create, the more opportunities Pinterest has to distribute your content.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Do Create Multiple Pins for the Same Product<\/h2>\n<p><\/p>\n<p><\/p>\n<p>One product can generate <strong>many different Pins<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>You can vary:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Images<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Text overlays<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Angles<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Keywords to target for different use cases or seasonal contexts<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>For example, a single candle product might become:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cCozy fall home decor ideas\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cSelf-care night essentials\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cMinimalist living room decor\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cGift ideas for candle lovers\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>This gives Pinterest more opportunities to match your content with different searches.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>To create many fresh images for each product without spending a ton of time or money<\/strong>, use <a id=\"https:\/\/www.tailwindapp.com\/blog\/introducing-smartpin-fresh-pins-each-week-effortlessly\" href=\"https:\/\/www.tailwindapp.com\/blog\/introducing-smartpin-fresh-pins-each-week-effortlessly\" type=\"link\">Tailwind&#8217;s SmartPin tool<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>You tell it which pages on your Shopify store you want to promote and each week it&#8217;ll automatically draft a new Pin for each page, matching your preferred design style!<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Do Publish Consistently<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Pinterest rewards <strong>fresh content over time<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Rather than publishing a large batch once and disappearing, it\u2019s better to <strong>add new Pins consistently<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Many successful Shopify stores publish <strong>5-10 Pins per day<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>That may sound like a lot, but with the right tools and systems you can get there pretty easily.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Pinterest gives preference to sites that publish content regularly, so think about spreading out your content evenly, based on the size of your store. 3 Pins per day is better than dumping 30 Pins once a week.<\/p>\n<p><\/p>\n<p><\/p>\n<p>In Tailwind, set your SmartSchedule to the number of Pins you want to publish each day.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Then, you can just add Pins to your queue and they&#8217;ll automatically be spread out over time.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Consistency helps Pinterest understand your account and keeps your content circulating.<\/p>\n<p><\/p>\n<p><\/p>\n<h1 class=\"wp-block-heading\">The Don&#8217;ts<\/h1>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Don\u2019t Treat Pinterest Like Instagram<\/h2>\n<p><\/p>\n<p><\/p>\n<p>This is one of the biggest mistakes Shopify stores make.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Pinterest users aren\u2019t primarily looking for:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Brand updates<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Behind-the-scenes content<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Lifestyle posts without context<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>They\u2019re looking for <strong>ideas, solutions, and inspiration<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Focus your Pins on:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Products people search for<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Solving a problem<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Inspiring a project<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Helping someone discover a product<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Don&#8217;t Use Square Images<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Pinterest is optimized for <strong>vertical content<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Square images take up less space in the feed and tend to receive fewer clicks.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Best practice:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Use <strong>vertical Pins<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Ideal ratio: <strong>2:3 (1000 \u00d7 1500)<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>This format stands out and performs far better in the Pinterest feed.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Don&#8217;t Skip Text Overlays<\/h2>\n<p><\/p>\n<p><\/p>\n<p>A beautiful product image alone often isn\u2019t enough.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Text overlays help users instantly understand:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>What the Pin is about<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Why they should click<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>What value they\u2019ll get<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Examples:<\/p>\n<p><\/p>\n<p><\/p>\n<p>Instead of just showing a product photo, try:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>&#8220;Beach Day Outfit&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201c10 Cozy Living Room Ideas\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cThe Perfect Fall Candle\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cSmall Apartment Storage Hacks\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Clear messaging dramatically improves engagement, which is a key factor in Pinterest&#8217;s ranking algorithms.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Don&#8217;t Pin Only Product Pages<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Pure product Pins can work\u2014but Pinterest thrives on <strong>inspiration and discovery<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Many successful Shopify brands create Pins that lead to:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Blog posts<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Style guides<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>How-to articles<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Gift guides<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Inspiration boards<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>These pages introduce shoppers to your products <strong>in context<\/strong>, which often leads to higher conversion rates.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Don&#8217;t Ignore Keyword Research<\/h2>\n<p><\/p>\n<p><\/p>\n<p>If you don\u2019t know what people search for, your Pins are guessing.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Keyword research helps you discover:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>What shoppers want<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>How they describe products<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Which ideas are trending<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>For example, people might search for:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cboho bedroom decor\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cneutral kitchen design\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201ccapsule wardrobe outfits\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>When your Pins match real searches, they\u2019re much more likely to be discovered.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Tailwind&#8217;s keyword research tool is unmatched &#8211; you can quickly find the best keywords in your niche, save them, and use them to create new Pins.<\/p>\n<p><\/p>\n<p><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Don&#8217;t Expect Instant Results<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Pinterest works differently than most platforms.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Content often takes <strong>weeks or months<\/strong> to gain traction, but when it does, it can drive traffic for <strong>years<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>That\u2019s what makes Pinterest so powerful.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Instead of chasing quick wins, focus on:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Publishing consistently<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Improving your Pins over time<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Expanding your keyword coverage<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Many Shopify stores find that Pinterest becomes one of their <strong>highest ROI marketing channels over time.<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Pinterest can be an incredible growth channel for Shopify stores\u2014but only if you treat it strategically.<\/p>\n<p><\/p>\n<p><\/p>\n<p>The stores that succeed tend to:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Think like a search engine marketer<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Publish Pins consistently<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Target real shopper keywords<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Create visually compelling content<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Build libraries of Pins over time<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Do this well, and Pinterest can become a <strong>long-term source of traffic, customers, and sales for your Shopify store.<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pinterest isn\u2019t just a social platform\u2014it\u2019s a visual search engine where people actively plan purchases. For Shopify stores, that makes it one of the most powerful long-term traffic and sales channels available.<\/p>\n<p>But success on Pinterest isn\u2019t automatic. Many Shopify stores either treat Pinterest like Instagram or abandon it before their Pins have time to gain traction.<\/p>\n<p>If you want Pinterest to become a consistent source of traffic and revenue, here are the key do\u2019s and don\u2019ts that separate successful Shopify brands from everyone else.<\/p>\n","protected":false},"author":30,"featured_media":13982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[16,4],"tags":[29],"class_list":{"0":"post-13980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing","8":"category-pinterest","9":"tag-pinterest-best-practices","11":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pinterest for Shopify: 12 Do\u2019s and Don\u2019ts That Drive Real Sales - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-for-shopify-12-dos-and-donts-that-drive-real-sales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest for Shopify: 12 Do\u2019s and Don\u2019ts That Drive Real Sales\" \/>\n<meta property=\"og:description\" content=\"Pinterest isn\u2019t just a social platform\u2014it\u2019s a visual search engine where people actively plan purchases. For Shopify stores, that makes it one of the most powerful long-term traffic and sales channels available. But success on Pinterest isn\u2019t automatic. Many Shopify stores either treat Pinterest like Instagram or abandon it before their Pins have time to gain traction. If you want Pinterest to become a consistent source of traffic and revenue, here are the key do\u2019s and don\u2019ts that separate successful Shopify brands from everyone else.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-for-shopify-12-dos-and-donts-that-drive-real-sales\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T16:56:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T17:01:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2026\/03\/Pinterest-for-Shopify-12-Do-s-and-Don-ts-That-Dri-featured.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Danny Maloney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Maloney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-for-shopify-12-dos-and-donts-that-drive-real-sales#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-for-shopify-12-dos-and-donts-that-drive-real-sales\"},\"author\":{\"name\":\"Danny Maloney\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/b0bf45fe398aec977ccd13da44cf9357\"},\"headline\":\"Pinterest for Shopify: 12 Do\u2019s and Don\u2019ts That Drive Real Sales\",\"datePublished\":\"2026-03-26T16:56:50+00:00\",\"dateModified\":\"2026-03-26T17:01:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-for-shopify-12-dos-and-donts-that-drive-real-sales\"},\"wordCount\":1205,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-for-shopify-12-dos-and-donts-that-drive-real-sales#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Pinterest-for-Shopify-12-Do-s-and-Don-ts-That-Dri-featured.webp\",\"keywords\":[\"Pinterest Best Practices\"],\"articleSection\":[\"Marketing\",\"Pinterest\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-for-shopify-12-dos-and-donts-that-drive-real-sales#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-for-shopify-12-dos-and-donts-that-drive-real-sales\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-for-shopify-12-dos-and-donts-that-drive-real-sales\",\"name\":\"Pinterest for Shopify: 12 Do\u2019s and Don\u2019ts That Drive Real Sales - 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