{"id":1536,"date":"2013-10-25T15:58:45","date_gmt":"2013-10-25T21:58:45","guid":{"rendered":"https:\/\/twprod.wpengine.com\/hows-your-pinterest-bounce-rate\/"},"modified":"2023-05-02T13:00:15","modified_gmt":"2023-05-02T19:00:15","slug":"hows-your-pinterest-bounce-rate","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/hows-your-pinterest-bounce-rate","title":{"rendered":"How’s your Pinterest Bounce Rate?"},"content":{"rendered":"

Believe it or not, some people complain about the traffic that comes to their site from Pinterest. They complain that it’s not the “right” kind of traffic because it has a high bounce rate when they look at their analytics.<\/p>\n

\"How's<\/p>\n

Not sure what bounce rate is? Google defines bounce rate as “the percentage of visits that go only one page before exiting a site<\/em><\/strong>.” \u00a0In other words, someone lands on your site and then leaves without clicking to visit another part of your site. The higher the percentage, the more people that come to your site aren’t going beyond that page.<\/p>\n

Many site owners see a high bounce rate as a very negative thing. They want people to stay on there site longer to consume more content such as blog posts or to perform some sort of action like purchasing \u00a0a product or signing up for an email list.<\/p>\n

Let’s take a look at the way people use Pinterest<\/strong> which could reveal some of the reasons why traffic from Pinterest might be associated with a high bounce rate.<\/p>\n

The Verification Approach<\/span><\/h2>\n

Whether using Pinterest for your business or for personal use it is always a best practice<\/strong> when repinning to verify that the pin links to the original source of the image before pinning it to your board. For a business account it wouldn’t be wise to pin something that lead your followers to a broken link or worse, to a spam site.<\/p>\n

Checking the link only takes a few second per pin. Simply click on the pin and once the site loads, scan and verify that it is the source of the image and appears to be a site worth sharing with your followers. If it is, go back to Pinterest and repin it to your board.<\/p>\n

Verifying the link only took a few seconds and for the owner of that site it only counts as one, very brief, \u00a0page visit. This leads to a high bounce rate. However, this quick visit might not be a bad thing<\/strong>. Here’s an example and a are a few reasons why:<\/p>\n

I come across a pin that links to an article about the SEO of Pinterest<\/a>. I check the link, it links to the source and after a quick glance it looks like the article has some useful information that could be helpful to my followers. I pin it to my Pinterest tips and news board. In a matter of seconds I visited the site and left after only glancing at one page. For the site owner, this means a high bounce rate.<\/p>\n

Why this isn’t so bad:<\/p>\n