{"id":1561,"date":"2013-11-27T14:07:52","date_gmt":"2013-11-27T20:07:52","guid":{"rendered":"https:\/\/twprod.wpengine.com\/pinterest-google-and-the-visual-web-osp-episode-042\/"},"modified":"2023-05-02T13:00:19","modified_gmt":"2023-05-02T19:00:19","slug":"pinterest-google-and-the-visual-web-osp-episode-042","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-google-and-the-visual-web-osp-episode-042","title":{"rendered":"Pinterest, Google+ and the Visual Web OSP Episode 042"},"content":{"rendered":"

In 2013 Pinterest’s influence on the web became very apparent. Other online platforms followed Pinterest’s lead and began to place more importance on visuals, especially Google+.<\/p>\n

\"Pinterest,<\/p>\n

Prior to May 2013, Google+ had a single column feed similar to Facebook and Twitter. Now, Google+ has more of a Pinterest like multi column feed with an emphasis placed on images.<\/p>\n

In this week’s episode of the podcast I chat with Google+ pro Shannon Hernandez about the evolution of the visual web and ways to incorporate Pinterest into Google+ posts.<\/p>\n

Google+ is a platform that is ignored by many. What shouldn’t be ignored is the fact that Google+ posts are indexed by Google. Just as it is possible for people to learn about your business or blog through \u00a0your Pinterest account appearing in in a Google search they can also find you through your Google+ post.<\/p>\n

Google+ Pro-Tips from Shannon Hernandez<\/h2>\n

“The first line of your Google+ post should be about 70 characters as it will show up in a\u00a0Google.com\u00a0search result as the Title tag of your post.<\/p>\n

Below the title of your Google+ post will come a description of your post. When you author your Google+ post, utilize\/optimize the first 140 characters of this second paragraph as it will be part of the Meta Description search result that shows up in a Google.com search query.<\/p>\n

The more written content that is valuable, the easier it is for Google to crawl your posts when someone searches out a keyword or term.<\/p>\n

Here’s an example of a Google+ post follow by the search result indexed inside of Google.com:<\/p>\n

(Click on the blue read more link to see the entire Google+ post)<\/em><\/span><\/p>\n

<\/div>\n

\"Google+<\/p>\n

Include links to your Pinterest pins in Google+ posts<\/h3>\n

Step 1:\u00a0<\/b>Upload, optimize and post your image to your designated Pinterest board. Do not close this browser tab.<\/p>\n

Step 2:\u00a0<\/b>Create a Public post inside of Google+ and use the first line as the\u00a0Title<\/b>\u00a0of your post. Bold your first line so that it stands out after it is posted.<\/p>\n

Step 3:\u00a0<\/b>Create a healthy summary for your image. Reopen the tab where you just posted your pin. \u00a0Copy the page link from your previously created Pin and place it below your summary.<\/p>\n

Once a Google+ post has been shared publicly, it is instantly indexed inside of a Google.com search result. The core concept behind this idea is to create A.) Traffic to your post so that it indexes organically on Google.com and B.) An entry point from your Google+ post to your Pins.<\/p>\n

The higher the rank of your Google+ post inside of Google.com, the higher probability your Google+ post is getting clicked and funneling customers to your pins.<\/p>\n

Here are two examples of a Google+ posts that append the Pin link:<\/p>\n

<\/div>\n

 <\/p>\n

<\/div>\n

Hopefully you have optimized your pins and Pinterest profile to lead directly back to your website where you can collect an email address.<\/p>\n

Remember, try to be at every turn so your potential customers can find you.”<\/p>\n

 <\/p>\n

Connect with Shannon<\/h3>\n

On his website Shannon J Hernandez<\/a><\/p>\n

On Google+<\/a><\/p>\n

On Pinterest<\/a><\/p>\n

On Instagram<\/a><\/p>\n

On Twitter<\/a><\/p>\n

Links mentioned<\/h2>\n

Hernandez Family Law\u00a0<\/a><\/p>\n

Visual web<\/a> post on Oh So Pinteresting<\/p>\n

Michael Stelzner interviews Jeff Goins on the Social Media Marketing Podcast\u00a0<\/a><\/p>\n

How He Found His Way to 378k Pinterest Pins and Thousands of Visitors OSP Episode 039<\/a><\/p>\n

Podcast Holiday Mashup<\/a><\/p>\n

 <\/p>\n

I’ll be speaking at New Media Expo<\/a> January 4-6, 2014 and at Social Media Examiner’s Social Media Marketing World <\/a>\u00a0March 28-28. Hope to see you there!
\n(Affiliate links)<\/p>\n

\"Oh<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\"\"<\/a><\/p>\n

If you have a minute, I’d really appreciate if you’d hop on over to iTunes and leave the podcast a rating or review. It really helps to keep the podcast visible in the iTunes directory. Thanks!<\/strong><\/em><\/p>\n

\"Oh<\/a><\/p>\n

 <\/p>\n

<\/p>\n

\n\n\n\n
\nGet a Free Video course and Email Updates<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In 2013 Pinterest’s influence on the web became very apparent. Other online platforms followed Pinterest’s lead and began to place more importance on visuals, especially Google+.<\/p>\n","protected":false},"author":9,"featured_media":1565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-1561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-oh-so-pinteresting","9":"with-featured-image"},"yoast_head":"\nPinterest, Google+ and the Visual Web OSP Episode 042 - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-google-and-the-visual-web-osp-episode-042\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest, Google+ and the Visual Web OSP Episode 042\" \/>\n<meta property=\"og:description\" content=\"In 2013 Pinterest's influence on the web became very apparent. 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