{"id":1583,"date":"2013-12-20T15:36:11","date_gmt":"2013-12-20T21:36:11","guid":{"rendered":"https:\/\/twprod.wpengine.com\/top-10-pinterest-business-tips-to-start\/"},"modified":"2023-05-02T13:00:23","modified_gmt":"2023-05-02T19:00:23","slug":"top-10-pinterest-business-tips-to-start","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/top-10-pinterest-business-tips-to-start","title":{"rendered":"Top 10 Pinterest Business Tips to Start 2014"},"content":{"rendered":"

The year might be winding to an end but smart business owners are always looking ahead. 2013 was an amazing year for businesses using Pinterest as a part of their social media marketing.<\/p>\n

Major retailers such as Nordstrom and Target brought Pinterest offline and featured their most pinned products in stores<\/a>.<\/p>\n

Small businesses jumped in on the fun and used rich pins to drive sales<\/a>.<\/p>\n

Bloggers were big winners and saw huge spikes in traffic and got an extra boost in branding with article rich pins<\/a>.<\/p>\n

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Here are 10 tips for business using Pinterest to keep in mind as we enter 2014.<\/h2>\n

Have a pin it button available for visitors to use on your site. Even if you don\u2019t quite yet have your Pinterest account launched or a Pinterest strategy in place, make it easy for them to pin your images and link back to your site.<\/p>\n

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1. Have pinnable images for each product and in each blog post<\/h2>\n

To be pinnable, images should be at least 100 x 200 pixels and in png, jpg or gif formats. As with other things in life doing the bare minimum won\u2019t get you far. To really stand out on Pinterest bigger is better. Though all pins get scaled to 238 pixels wide on the Pinterest feed, when a pin is clicked on, it shows up actual size, up to 735 pixels wide. Businesses with product should take advantage of this large size to show the details of the products they have for sale.<\/p>\n

\"Avoid<\/p>\n

2. Over 50% of traffic to Pinterest comes from mobile devices<\/h2>\n

Are your sites mobile friendly and ready to receive traffic from Pinterest? Are your blog posts easy to read and are your products easy to buy from smartphones?  Check out your site on different devices and on different browsers. You might be surprised at what you find.<\/p>\n

 3. Choose social sharing buttons wisely<\/h2>\n

Speaking of mobile devices, what kind of social share buttons do you have on your site? Floating social share bars became very popular in 2013 but many of them aren\u2019t visible on mobile devices. There have been many times that I\u2019ve wanted to pin something I found while using my phone but haven\u2019t been able to.  Make it EASY for visitors to your site to pin, tweet and post no matter what type of device they use.<\/p>\n

4. Don\u2019t rely only on hover pin it buttons<\/h2>\n

Nifty hover buttons that appear when a mouse hovers over the image made their way onto the scene this year.  I\u2019ve seen some really creative uses of these that tie into the branding of the site. Despite the cool factor, there is a drawback, there\u2019s no mouse to hover on mobile devices. If I come to your site while browsing the web on my iPhone and the only pin it button you have is the hover kind, I won\u2019t be able to pin it and share it with my Pinterest followers.<\/p>\n

 5. Don\u2019t forget about SEO<\/h2>\n

Even though Pinterest is a visually dominated platform, text still matters. To find success with Pinterest use keywords anywhere you can<\/a>. This includes pin descriptions, board names, account names and account descriptions. Doing this makes your pins, boards and accounts more visible in Pinterest and Google searches.<\/p>\n

 6. Don’t rush repinning<\/h2>\n

Take the time to click through pins when repining. As Pinterest has grown in popularity so has the appeal to spammers to try to take advantage of its users. Serve your Pinterest followers well, when repining take a couple of seconds to click through and make sure that the image links back to the original source and not to a spam site.<\/p>\n

7.  Keep your boards neat and organized.<\/h2>\n

Choose board cover images that represent the pins on your boards. This can be done on the iPhone and web versions of Pinterest. Organize your boards with the most important board to your business first to draw the most attention to it. At the time of this post boards can only be rearranged on the web version of Pinterest, not on mobile apps.<\/p>\n

8. Avoid being flagged<\/h2>\n

DO NOT use link shorteners for your Pins such as bit.ly links or other types redirects. These will be flagged as suspicious links by Pinterest and could cost you traffic and conversions.<\/p>\n

\"suspicious<\/p>\n

9. Mind your manners<\/h2>\n

You\u2019re building your Pinterest account to serve your followers not just for you. Pinterest does have etiquette standards. Avoid these pitfalls:<\/p>\n