{"id":1624,"date":"2014-02-14T19:54:33","date_gmt":"2014-02-15T01:54:33","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-boost-your-email-marketing-with-pinterest\/"},"modified":"2025-05-30T15:15:03","modified_gmt":"2025-05-30T21:15:03","slug":"how-to-boost-your-email-marketing-with-pinterest","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-boost-your-email-marketing-with-pinterest","title":{"rendered":"How to Boost Your Email Marketing with Pinterest"},"content":{"rendered":"\n

Have you ever heard marketers say, \u201cThe money is in the list\u201d? They\u2019re talking about your email list. There are ways that Pinterest can help you to grow and nurture the connection you have with the people that have subscribed to your email list.<\/p>\n\n\n\n

\"How<\/figure>\n\n\n\n

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Growing your email list<\/h2>\n\n\n\n

Don\u2019t yet have an email list or don\u2019t have many people on it? Pinterest can help. One of the best ways to grow your list is to offer something in exchange for a person\u2019s email address. For a long time I made the mistake of having a generic sign up form for people to join my list for \u201cfree weekly updates.\u201d  My list grew at a snail\u2019s pace.<\/p>\n\n\n\n

Looking back, it makes sense. Why should I expect people to just give me their email information, what\u2019s in it for them? I wasn\u2019t providing them with any initial value for this action.  Sure, I said that I would send them weekly updates but exactly what does that mean and did they really need more random email clogging their inbox?<\/p>\n\n\n\n

Things began to change when I did something to make it worth people\u2019s time and effort of submitting their information. I created a free 7-<\/a>part Pinterest video training course<\/a> and I offered to people who joined my email list.  Now my list started to grow but only the people who came to my site knew about it. I had to get the word out and this is where Pinterest comes in.<\/p>\n\n\n\n

I created an image for the course and pinned it to my Pinterest account. People clicked through the image and were taken to a page on my site where they sign up to get the free videos. Easy, huh?<\/p>\n\n\n\n

You don\u2019t have to go through all of the trouble to create a video training series. You can create something much more simple such as a PDF list of resources or your top ___ tips for doing\/ getting\/ maintaining\/organizing\/fixing\u2026 _________ (whatever your subscribers would find interesting or helpful).<\/p>\n\n\n\n

What\u2019s a must is that you also create an image to go with it that you can upload or pin to Pinterest and link back to your optin form. Tools such as Canva and PicMonkey are free and easy to use.<\/p>\n\n\n

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\"Free<\/a><\/figure>\n<\/div>\n\n\n

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For the image above, I made sure that the image was easy to read and used keywords in my pin\u2019s description to make it more searchable.  Each time somebody pinned or repinned<\/a> the image, more people saw it and some came to my site and joined my email list.  I was also clear in my message on the optin form they would be receiving additional emails from me when they signed up.<\/p>\n\n\n\n

Connecting with your audience<\/h2>\n\n\n\n

When communicating with your subscribers, it\u2019s best to do so in a way that\u2019s relevant to them. For example some of your subscribers might not use Pinterest and prefer to use another social network, gasp<\/i>! If that\u2019s the case, you wouldn\u2019t want to send them information about what your favorite pins of the week are or encourage them to pin the products you\u2019re sharing with them in your emails. They just wouldn\u2019t care or wouldn\u2019t understand and you could risk loosing them as a subscriber.<\/p>\n\n\n\n

One way to avoid this is to survey your subscribers and ask them what platforms that prefer to use. You can create a survey with a tool like Survey Monkey<\/a> or Google Docs<\/a> and include the link to it in an email. Some email service providers even offer survey tools as a part of their service. Once you get the results of your survey you can then segment your list according to their responses.<\/p>\n\n\n\n

Once you know what part of your audience uses Pinterest, you can  and should start incorporating Pinterest into your emails. For example, you can include images with Pin it buttons just as Sephora<\/a> does in some of their email campaigns to promote their products.<\/p>\n\n\n

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\"Sephora
Sephora email Pinterest campaign a Pinterest<\/figcaption><\/figure>\n<\/div>\n\n\n

Growing your Pinterest account through email<\/h2>\n\n\n\n

The larger your Pinterest following, the more exposure your pins can have right? You can use your email list to help grow your Pinterest following. It\u2019s very possible that your email subscribers don\u2019t follow all of your Pinterest boards. You can let them know when you add new boards to your account. Who knows, it just might be the kind of board they\u2019re looking for.<\/p>\n\n\n\n

Melissa Middleton of JNSQ<\/a> and alumni of the Oh So Pinteresting Pinterest for Business Workshop<\/a> recently shared a great feature of MailChimp<\/a> with me. MailChimp users can easily incorporate their Pinterest boards into an email campaign.<\/p>\n\n\n\n

They have the option of including all of their pins or just pins from a particular board in the campaign. There\u2019s even an option to set up an RSS campaign, which will automatically send subscribers a weekly email of your latest pins.<\/p>\n\n\n\n

I love the RSS feature. A board created just for your email subscribers is a great strategy. In my case, I can see creating aboard with all of the latest Pinterest tips and news that could help my subscribers master Pinterest. What kind of board would you create for your email subscribers?<\/p>\n\n\n\n

If you don\u2019t use MailChimp and don\u2019t have access to this nifty feature, there are other ways to promote your Pinterest account and grow your following.<\/p>\n\n\n\n