{"id":1629,"date":"2014-02-19T08:23:21","date_gmt":"2014-02-19T14:23:21","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-get-customers-hungry-for-your-services-with-pinterest-osp-053\/"},"modified":"2025-06-28T19:26:40","modified_gmt":"2025-06-29T01:26:40","slug":"how-to-get-customers-hungry-for-your-services-with-pinterest-osp-053","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-get-customers-hungry-for-your-services-with-pinterest-osp-053","title":{"rendered":"How To Get Customers Hungry For Your Services With Pinterest OSP 053"},"content":{"rendered":"\n

Have you ever been on Pinterest and come across a photo of food that looks so tempting and delicious you actually get hungry? As restaurant marketing pro, Joe Welsh explains in this week\u2019s episode of the podcast, \u201dpeople buy with their eyes.\u201d This concept is used by many restaurants in their online and offline marketing strategies to attract customers and generate sales.<\/p>\n\n\n

\n
\"How<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

With the rise of the Internet and smartphone use, people no longer rely on word of mouth referrals or traditional advertising to choose a restaurant. They now use services like Yelp and social media to help them with their choice. Images used on these platforms can be the difference in choosing one restaurant over another.<\/p>\n\n\n\n

The power of images goes beyond the restaurant industry and should be considered by all types of businesses. Many business owners don\u2019t have the budget for an endless supply of professional images but sometimes the \u201cin the moment\u201d images taken by the business owner can be just as powerful and effective in attracting customers. Of course, Pinterest can be a great tool for distributing these images especially if it links to an additional piece of engaging content such as a recipe or a story.<\/p>\n\n\n\n

In This Episode<\/i><\/b><\/span><\/h2>\n\n\n\n

Joe Welsh is a marketing expert with over 30 years of experience and the man behind CORE Restaurant Marketing. In this episode he shares some of his social media and marketing strategies that he has used with his clients that have resulted in thousands of dollars in increased revenue. Joe and I chat and serve up ideas that can that can drive customers to your<\/i> business (even if it\u2019s outside of the restaurant business).<\/p>\n\n\n\n

Joe and I talk about:<\/i><\/p>\n\n\n\n