{"id":1656,"date":"2014-03-26T07:25:17","date_gmt":"2014-03-26T13:25:17","guid":{"rendered":"https:\/\/twprod.wpengine.com\/creating-better-images-pinterest-can-big-google-payoffs\/"},"modified":"2025-05-15T10:24:41","modified_gmt":"2025-05-15T16:24:41","slug":"creating-better-images-pinterest-can-big-google-payoffs","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/creating-better-images-pinterest-can-big-google-payoffs","title":{"rendered":"Creating Better Images for Pinterest Equal BIG Google Payoffs OSP 058"},"content":{"rendered":"\n<p><span style=\"line-height: 1.5em;\">Oh my! The power of Pinterest just seems to be growing and growing.\u00a0 Its influence is not only changing marketing strategies but also website design and search engine results.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Creating-Better-Images-for-Pinterest-Equal-BIG-Google-Payoffs-pin.png\" alt=\"Creating Better Images for Pinterest Equal BIG Google Payoffs OSP 058\" class=\"wp-image-9987 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Social media platforms and websites are becoming even more image centric as Pinterest and Instagram continue to rise in popularity. Enhancing and polishing images on a website and making them more \u201cpinnable\u201d can truly lead to increased traffic and potentially, sales. Here, at Oh So Pinteresting, we have see first hand relationship of quality pinnable images and their overwhelming effect on website traffic.<\/p>\n\n\n\n<p>In this episode of the Oh So Pinteresting podcast, I chat with Vernon Ross, the founder and CEO Ross Public Relations and Marketing. We unveil tricks and easy ideas to create images and pins that can help you rank on Google. Vernon shares his story including his Pinterest findings and website traffic results.<\/p>\n\n\n\n<p>For the past couple of months Vernon has been using Canva and PicMonkey to create images for his blog posts and Podcast shownotes. It now takes him 15 minutes or less to create an image with these tools. The small investment of 15 minutes in creating better images for Pinterest and his site has given him a 15% boost in traffic.<\/p>\n\n\n\n<p>You might think having a background in design is necessary for mimicking these results. However, Vernon tells us how he overcame his own fear of graphic design. We even chat about a fun tip on how to use PowerPoint to create infographics and how to maximize your efforts by repurposing your images for Instagram.<\/p>\n\n\n\n<p>We can\u2019t ignore YouTube and Vimeo videos on Pinterest. Vernon gives his ideas on how to tie in YouTube into your marketing strategy.<\/p>\n\n\n\n<p>We also talk about the strong connection between Google and Pinterest. The power of Pinterest goes way beyond the platform it even spreads into Google. More and more Pins and Pinterest\u00a0<a href=\"https:\/\/www.ohsopinteresting.com\/the-seo-of-pinterest-osp-podcast-episode-025\" target=\"_blank\" rel=\"noreferrer noopener\">boards are ranking well for specific keywords<\/a> and can draw pretty impressive traffic results. Vernon shares his own surprise Google success story.<\/p>\n\n\n\n<p>Change is sometimes tough but it is inevitable. Is your site up with the times or does it have the feel of days gone by?<\/p>\n\n\n\n<p><strong>About Vernon<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Vernon-Ross.jpeg\" alt=\"Vernon Ross\" class=\"wp-image-7845 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p>Vernon Ross, the founder and CEO Ross Public Relations and Marketing. Vernon comes to us from the great city of St. Louis, Missouri. He serves as a board member of <a href=\"https:\/\/www.smcstl.com\" target=\"_blank\" rel=\"noreferrer noopener\">Social Media Club St. Louis<\/a> and is the host of a fantastic podcast called Social Strategy Podcast.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\"><b>In This Episode<\/b><\/h2>\n\n\n\n<p><strong>\u2022How Pinterest is changing web design<\/strong><\/p>\n\n\n\n<p><strong>\u2022The best size for your Pinterest pins<\/strong><\/p>\n\n\n\n<p><strong>\u2022Creative use of Powerpoint for infographics<\/strong><\/p>\n\n\n\n<p><strong>\u2022How Vernon increased traffic by 15%<\/strong><\/p>\n\n\n\n<p><strong>\u2022How to calculate your time investment on Pinterest<\/strong><\/p>\n\n\n\n<p><strong>\u2022Creating pinnable images with free tools<\/strong><\/p>\n\n\n\n<p><strong style=\"line-height: 1.5em;\">\u2022How Pinterest pins are Google friendly<\/strong><\/p>\n\n\n\n<p><strong>\u2022Tips for checking Google ranking<\/strong><\/p>\n\n\n\n<p><strong>\u2022How to repurpose content for Instagram and YouTube<\/strong><\/p>\n\n\n\n<p><strong>\u2022How to link Google Plus to Pinterest<\/strong><\/p>\n\n\n\n<p><strong>\u2022A Pinterest strategy for YouTube<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connect-with-vernon\">Connect with Vernon<\/h2>\n\n\n\n<p>On his blog and podcast <a href=\"https:\/\/vernonross.com\/\" target=\"_blank\" rel=\"noopener\">Vernon Ross<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.pinterest.com\/rosspr\/\" target=\"_blank\" rel=\"noopener\">On Pinterest<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/RossPR\" target=\"_blank\" rel=\"noopener\">On Facebook<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/rosspr\" target=\"_blank\" rel=\"noopener\">On Twitter<\/a><\/p>\n\n\n\n<p><em><b>People mentioned in this episode you should check out<\/b><\/em><\/p>\n\n\n\n<p>Chris Cerrone&nbsp;of the fab podcast <a href=\"https:\/\/www.cerroneshow.com\/\" target=\"_blank\" rel=\"noopener\">The Cerrone Show<\/a><\/p>\n\n\n\n<p>Patrice C. Washington&nbsp;of <a href=\"https:\/\/patricewashington.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Real Money Answers<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/pegfitzpatrick.com\">Peg Fitzpatrick<\/a>&nbsp;&#8211; Google Plus wiz and an amazing writer<\/p>\n\n\n\n<p>Jeff Sieh of the<a href=\"https:\/\/www.youtube.com\/user\/TheJeffSieh\" target=\"_blank\" rel=\"noopener\"> Manly Pinterest Show<\/a><\/p>\n\n\n\n<p><em><b>Tools<\/b><\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/pinterestplugin.com\">Phil Derksen \u201cPin it\u201d Plugin<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.picmonkey.com\/\">PicMonkey<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.canva.com\/signup\">Canva<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/statigr.am\/\" target=\"_blank\" rel=\"noopener\">Statigram<\/a><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.ohsopinteresting.com\/pinterest-for-business-training-live-workshop-2-2\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Pinterest-for-Business-Online-training-workshop-limited-space-300x165-1.png\" alt=\"Pinterest for Business Online training workshop limited space\" class=\"wp-image-7788 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>Registration for the next session of the <a href=\"https:\/\/www.ohsopinteresting.com\/pinterest-for-business-training-live-workshop-2-2\/\" target=\"_blank\" rel=\"noopener\">Oh So Pinteresting Pinterest for Business Workshop<\/a> is open! This workshop is designed to show you how to use Pinterest for your business to grow a following and bring traffic back to your website. On top of 3 training &nbsp;sessions, a private Facebook group and 3 months of email support there are new bonus materials that you won&#8217;t want to miss.<\/p>\n\n\n\n<p>The next 3 week live interactive session begins April 30, 2014. There are only a few spots left for this workshop and at the time that this is being written there are only 10 spots left. <a href=\"https:\/\/www.ohsopinteresting.com\/pinterest-for-business-training-live-workshop-2-2\/\" target=\"_blank\" rel=\"noopener\">Click to get your spot today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to enhance your website and rank on Google with quality pinnable images. Join us for a conversation with Vernon Ross, CEO of Ross Public Relations, as he shares his tricks and tips for creating beautiful and effective images for Pinterest and Instagram. Discover the strong connection between Google and Pinterest and how to stay current in the ever-evolving world of social media. Don&#8217;t miss out &#8211; listen now!<\/p>\n","protected":false},"author":9,"featured_media":1659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-1656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-oh-so-pinteresting","9":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creating Better Images for Pinterest Equal BIG Google Payoffs OSP 058 - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Learn how to enhance your website and rank on Google with quality pinnable images. Join us for a conversation with Vernon Ross, CEO of Ross Public Relations, as he shares his tricks and tips for creating beautiful and effective images for Pinterest and Instagram. Discover the strong connection between Google and Pinterest and how to stay current in the ever-evolving world of social media. Don&#039;t miss out - listen now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/creating-better-images-pinterest-can-big-google-payoffs\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Better Images for Pinterest Equal BIG Google Payoffs OSP 058\" \/>\n<meta property=\"og:description\" content=\"Learn how to enhance your website and rank on Google with quality pinnable images. 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