{"id":1731,"date":"2014-07-14T17:04:39","date_gmt":"2014-07-14T23:04:39","guid":{"rendered":"https:\/\/twprod.wpengine.com\/boost-pinterest-visibility-recipe-pins\/"},"modified":"2025-05-11T17:20:42","modified_gmt":"2025-05-11T23:20:42","slug":"boost-pinterest-visibility-recipe-pins","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/boost-pinterest-visibility-recipe-pins","title":{"rendered":"How To Boost Your Pinterest Visibility with Recipe Pins"},"content":{"rendered":"\n

Earlier this year, Pinterest made it easy for users to discover new recipes. Simply by typing in the name of a food in Pinterest, a user is led to a recipe search engine <\/a>that is categorized by special diets (vegan, gluten free, paleo).<\/p>\n\n\n\n

If you post recipes on your blog, wouldn’t you like to boost your Pinterest visibility? Then you need to install\u00a0Recipe<\/strong> Pins <\/strong>capability\u00a0<\/strong>on your website. \u00a0At present, it’s your only shot of being served up in Pinterest’s special recipe search engine.<\/p>\n\n\n\n

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See these mouthwatering recipe results for vegan black bean and corn salad? They’re all Recipe Pins.<\/p>\n\n\n\n

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Recipe Pins are a type of Rich Pin.\u00a0But these Pins’ “special sauce” is the virtual recipe cards it gives users. Check out the example below for The Kitchen Girl’s<\/a>\u00a0recipe Rich Pin for her black bean and corn salad recipe. Each Pin’s “recipe card” includes items such as ingredients, time in the kitchen, and serving size to entice users to go to your website to learn more.<\/p>\n\n\n\n

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You intrigued? Ready to try this out?<\/strong> Let me tell you how to get these special Rich Pins on your site.<\/p>\n\n\n\n

If you’re familiar with Schema.org or hRecipe formats, Pinterest will give you tons of resources<\/a> to mark up your blog posts for Recipe Pins. But if you’re saying, “Schema dot\u00a0what?<\/em>” there is an easier option — a partnership of two neat WordPress plugins that will get you those Pins you want without the coding you dread.<\/p>\n\n\n\n

The first plugin you’ll need is the <\/span>ZipList Recipe Plugin<\/a>. It’s already a very popular plugin among food bloggers for its SEO properties.<\/span><\/p>\n\n\n\n

I’ve asked\u00a0Kathy Hester<\/a>, author of The Great Vegan Bean Book<\/em> and\u00a0OATrageous Oatmeals<\/em>, to give us a virtual tour of using both plugins to add “Pinterest richness” to the Red Curry Coconut Peanut Butter recipe on her website<\/a>.<\/span><\/p>\n\n\n\n

 Here’s what the first step looks like on the ZipList Recipe Plugin.<\/span><\/p>\n\n\n\n

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Just fill in the various fields of the recipe and customize the way you want it to look. Then, by using the plugin’s placeholder, tell the plugin where you want the recipe to appear in your blog post, as Kathy has done here.<\/p>\n\n\n\n

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Your post will now be nicely formatted and full of information that Pinterest’s Recipe Pins seek.<\/p>\n\n\n\n

Now, I say “full of information,” but not “all the information.” There are still a *few* more Schema.org meta tags to be added.<\/p>\n\n\n\n

That’s when the second plugin, Recipe Rich Pins for ZipList<\/a>, comes in handy. It adds any missing meta tags and provides a link on each post edit screen to quickly validate all fields with Pinterest.<\/p>\n\n\n\n

By the way, the creator of Recipe Rich Pins for ZipList is Phil Derksen, guest on the Oh So Pinteresting Podcast episodes 15<\/a> and 43<\/a>. He’s created this plugin so that food and cookbook bloggers can more easily add Recipe Pins to their sites. (Thank you!)<\/p>\n\n\n\n

Once you’ve checked over the information in the Recipe Rich Pins for ZipList plugin, hop over to the Rich Pin Validator<\/a> on the Pinterest Developer site. See where Kathy put in the (blurred) link to her post about the Red Curry Coconut Peanut Butter? That’s where you’ll put the URL of the blog post you just worked on.<\/p>\n\n\n\n

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\u00a0Once you enter your URL, your blog will soon be verified and approved for Recipe Pins! It’s not an instantaneous process, but it should be verified and approved in a day or so.<\/p>\n\n\n\n

Sometimes getting plugins to work is not always<\/em> easy-peasy. If you’re having trouble getting your Pins validated, try the following troubleshooting tips<\/strong>.<\/p>\n\n\n\n