{"id":1739,"date":"2014-07-07T17:18:38","date_gmt":"2014-07-07T23:18:38","guid":{"rendered":"https:\/\/twprod.wpengine.com\/using-pinterest-to-attract-new-clients\/"},"modified":"2023-05-02T13:00:44","modified_gmt":"2023-05-02T19:00:44","slug":"using-pinterest-to-attract-new-clients","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/using-pinterest-to-attract-new-clients","title":{"rendered":"Using Pinterest to Attract New Clients"},"content":{"rendered":"

The incredibly talented Margot of\u00a0Margo Madison Creative<\/a> is a graphic designer who has been creating gorgeous invitations for special events for over 15 years. \u00a0This experienced business owner saw how Pinterest could help her business be even more successful. Margot shares with us how she uses Pinterest to attract new clients and to it helps her to work with work with existing ones.<\/p>\n

\"Using<\/p>\n

 <\/p>\n

———————————————-<\/strong><\/p>\n

Margot Madison: How I use Pinterest to Work with My Invitation Clients<\/h2>\n

I feel pretty lucky to have been a part of Pinterest in the early days. A photography friend invited me in and I was completely hooked from the first Pin! Finally, that weird folder on my computer desktop with random images and no links could be tossed away in the digital trash! I loved that I didn\u2019t need to bookmark every image because I could easily link back to the original site for more information or inspiration. I was enamored by the variety of ideas I found and curated lots of boards for my work and personal inspiration.<\/p>\n

But soon I realized that Pinterest was a also great place to \u201cwork\u201d with clients. I design custom wedding invitations. When I meet with a client in person, we discuss themes, styles and colors that the bride has in mind for her wedding. But since the Internet expanded my business outside of my city, I found that communicating with brides over the phone or email was challenging.<\/p>\n

A bride might say that her wedding colors were pink and gold, but not having seen any swatches, it was difficult to discern just exactly which pink she wanted. Was it blush or cotton candy pink? Bright gold or antique gold? I didn\u2019t think the guessing game was the best way to do business, so I was looking for a new way to communicate style and color with clients.<\/p>\n

\"Margot<\/p>\n

The solution was to get together on Pinterest and start speaking in Pins. Brides would either share the boards they\u2019d started, or I would start one for us and invite her to join in the pinning. It was great when the secret Pinterest Boards came out so that brides felt more comfortable knowing that their ideas were confidential. On our shared Pinterest board, I could\u00a0see<\/i>\u00a0that the pink of her bridesmaid dresses was blush pink and definitely not cotton candy pink. I could get insights into the style of her wedding by the images she could post from other wedding websites and inspirational photos.<\/p>\n

These insights were so important to me because I could design something that she loved from the start, rather than taking \u201cshots in the dark\u201d design-wise. I would also stay engaged with my clients by adding my own pins that enhanced the concepts I was developing for her event. For instance, if I saw a great table d\u00e9cor idea, I would pin it to our board and add my comments or suggestions and possibly my resource on where to buy it.<\/p>\n

This client specific pin board idea worked so well, I began curating Pin boards that were not directly related to a current client, but to a particular theme that was trending. Instead of just pinning the invitations from my Etsy shop to my more generalized \u201cEvent Inspiration\u201d or \u201cBeautiful Paper\u201d Pinterest boards, I pinned the travel themed invitation into \u201cTravel Themed Wedding\u201d Pinterest board. Most brides are excited but overwhelmed by all the options available for their wedding d\u00e9cor, so this way of curating ideas to their specific them was really helpful.<\/p>\n

\"Margot

Margot Madison on Pinterest<\/a><\/p><\/div>\n

These theme-specific boards promoted my business in two ways:<\/a><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 I could draw in new clients by drawing attention to the invitation amid the other inspiring and helpful photos on my Pinterest board. I also avoided the obnoxious \u201clook at my product!\u201d pins by merely including them within a helpful source. (I also pin other invitation sources too).<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 I would then list the link to the Pinterest board in the sales copy of my Etsy listings. Brides were not only getting an invitation, they were also receiving the benefit of my experience in the event designing world to help them with their other d\u00e9cor ideas after they bought the invitations.<\/p>\n

Using Pinterest has made such a huge impact on my business marketing efforts and I\u2019m so thankful. I have increased my market reach with very little effort (and what effort I do put in, is fun anyway, so it doesn\u2019t feel like \u201cwork\u201d). I know Cynthia always says \u201cDon\u2019t Just Pin it, Do it!\u201d but my motto is: \u201cDon\u2019t just do it, PIN IT!\u201d<\/p>\n

 <\/p>\n

———————————————-<\/strong><\/p>\n

 <\/p>\n

Cynthia here again. I think it\u2019s absolutely fabulous that Pinterest can help an entrepreneur like Margot grow her business, don’t you? Has Pinterest helped you? You could help others by sharing your story too just like Margot has. Give me a shout at cynthia(at)ohsopinteresting(dot)com and let’s talk!<\/p>\n

Be sure to check out Margot\u2019s other beautiful creations at Margot Madison Creative <\/a>and let her know you read about her here. You can also thank Margo through a Tweet: Thanks for sharing your Pinterest story on On So Pinteresting\u00a0Margot! (click to Tweet)<\/a><\/p>\n

<\/p>\n

\n\n\n\n
\nGet a FREE Pinterest training video course and email updates<\/span><\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The incredibly talented Margot of Margo Madison Creative is a graphic designer who has been creating gorgeous invitations for special events for over 15 years. This experienced business owner saw how Pinterest could help her business be even more successful. 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