{"id":1780,"date":"2014-08-25T17:23:35","date_gmt":"2014-08-25T23:23:35","guid":{"rendered":"https:\/\/twprod.wpengine.com\/using-group-pinterest-boards-grow-pinfluence\/"},"modified":"2023-05-02T13:00:48","modified_gmt":"2023-05-02T19:00:48","slug":"using-group-pinterest-boards-grow-pinfluence","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/using-group-pinterest-boards-grow-pinfluence","title":{"rendered":"Using Group Pinterest Boards to Grow Your Pinfluence"},"content":{"rendered":"

Hi everyone! My name is Marly and my blog is Namely Marly. Thanks so much to Cynthia for providing me the opportunity to guest post on Oh So Pinteresting.<\/p>\n

The reason I\u2019m here with you today is to talk about something very near and dear to my heart, Pinterest Group Boards<\/a>. I manage and contribute to several group boards and credit them for helping me grow my following on Pinterest to over 100,000!<\/a> As a result of this, I was recently named one of the top vegan bloggers on Pinterest. That\u2019s a great honor, and it also means I was able to grow a significant following while also fitting into a more niche market!<\/p>\n

I\u2019ve discovered a few tricks and tips that I\u2019ve used to both manage and participate in group boards, and I\u2019m going to share those with you today. Are you ready? Let\u2019s get started!<\/p>\n

\"Using<\/p>\n

Creating Your Own Successful Group Boards:<\/h2>\n

\u2022 Define success.<\/strong> First of all, determine what success means for you and your board. Do you want a lot of followers? Do you want a lot of repins? Maybe you\u2019d just like a board that has a lot of beautiful posts. Any of these are great goals, I just encourage you to focus on one and be sure to include it your Group Board Description so everyone is on the same page.<\/p>\n

\u2022 Invite the right people.<\/strong> I\u2019ve been careful about the people I invite to participate in my group boards and as a result I haven\u2019t had to \u201cuninvite\u201d anyone. At least not yet! If you have a themed board, make sure the people you invite can work within that theme. So, for example, if I started a Vegan Board, I wouldn\u2019t want to invite Chillin\u2019 for Grillin\u2019 to participate in my board, unless I happen to know he or she has a passion for grilling veggies. I have plenty of people who participate in my vegan boards who are 100% plant-based and others who are simply veg-curious.<\/p>\n

Quick Tip:<\/strong><\/em> This has changed over time, but in order to add people to your group boards you must be following at least one of their boards and they must be following at least one of your boards.<\/p>\n

\u2022 Be skeptical of strangers<\/strong>. From time-to-time you will receive requests from people you don\u2019t know to be a part of your group boards. Be sure to check their profile to make sure they\u2019re legitimate pinners. Some things to look for are the number of pins and followers. If these two are grossly mismatched or if the profile appears incomplete, you may have received a request from a spammer. I also encourage looking at their pins. If they are pinning the same things over and over, you can expect the same kinds of contributions to your own board.<\/p>\n

\u2022 Curate your boards.<\/strong> If you manage a group board, you have a responsibility to curate them. People you invite to participate in your boards can also invite other people to be a part of those boards. Now, usually that\u2019s a good thing, but if you\u2019re finding someone posting a lot of questionable or downright spammy pins, don\u2019t hesitate to show them the door. Also, go through your boards from time-to-time to make sure you\u2019re getting the right kinds of pins. Sometimes you might need to send a quick reminder to some of your board contributors to help them stay on task.<\/p>\n

\u2022 Set some ground rules.<\/strong> Here are the rules I establish for my group board contributors:<\/p>\n

    \n
  1. Please don’t inundate a board with too many pins at one time – try to spread them out over the day<\/li>\n
  2. Please keep your daily allotment of pins to the board reasonable as well<\/li>\n
  3. Do not pin only your own stuff – it’s important to share the Pinterest juju<\/li>\n
  4. Pin only high-quality pins\/photos (that includes ensuring that your pins link back to the blogger originator rather than a scraper site).<\/li>\n<\/ol>\n

    I also encourage you to go the group board from time-to-time to see how your pins are doing compared to others. If you’re not getting repinned as much as others, you might want to adjust the pins you’re contributing to the board.<\/p>\n

    Thank your board’s contributors with something like this:\u00a0Thanks again for your participation in my group board. I know with everyone sticking to these rules we will continue to experience growth in the number of followers and a high level of repins.<\/em><\/p>\n

    \"Manage\u2022 Thin the Crop.<\/strong> If you\u2019ve followed the steps above, you shouldn\u2019t have to worry about this one, but if you\u2019ve got people who are consistently breaking the rules, you might want to consider removing them from your board. Being a part of your group board is a privilege and from time-to-time you may need to make some changes to keep your boards high quality. Unless someone is obviously a spammer, I recommend reaching out to them first to make sure they understand the ground rules. But if they continue to bend the rules, it may be time to give them the boot!<\/p>\n

    If you\u2019ve been invited to participate in a group board created by someone else, I\u2019ve got some tips for you there as well.<\/p>\n

    Being a Great Group Board Contributor:<\/h2>\n


    \n\u2022 Don\u2019t overdo it.<\/strong> Try not to contribute too much content all at once. If you\u2019ve got two or three pins you\u2019d like to contribute to a group board in one day, spread them out over the course of the day so you\u2019re not inundating the board all at once.<\/p>\n

    \u2022 Know the rules.<\/strong> I happen to love pins with a few stacked images. Have you seen them? Oftentimes I\u2019ll see a recipe pin with 2 or 3 images on one pin, showing different views or steps in the process of the recipe. I love these and they usually get lots of great activity on my group boards. However, some group board owners don\u2019t like them and will delete them from their group boards. You can check with the group board administrator to see what their rules are for the types of pins they prefer for their group board.<\/p>\n

    \u2022 Rinse and repeat.<\/strong> Be sure to both pin and repin from the group boards that you\u2019re on. Pinning original or repinned high-quality content to your group boards is a great thing to do, but so is repining from the board. I recommend doing a little of both!<\/p>\n

    \u2022 Cross promote.<\/strong> There have been times when I\u2019m excited about a particular pin, I will share it on Facebook or other social media sites. Doing this with a link back to the pin is a great idea and helps promote the board that the pin resides in as well.<\/p>\n

    \u2022 Don\u2019t be a narcissist.<\/strong> Be sure that you\u2019re not only contributing your own content to a group board. This is a rule that applies to both Pinterest in general and the group boards that you\u2019re involved in. Contributing content to group boards that is sometimes your own and sometimes other peoples\u2019 pins is the best way to go.<\/p>\n

    \"How\u2022 Consider invites wisely.<\/strong> As you begin to grow in followers, you may also receive requests to contribute to more group boards.<\/p>\n

    I always recommend the following when considering a group board request:<\/p>\n