{"id":1785,"date":"2014-10-03T17:03:39","date_gmt":"2014-10-03T23:03:39","guid":{"rendered":"https:\/\/twprod.wpengine.com\/7-reasons-why-businesses-fail-on-pinterest\/"},"modified":"2025-03-16T17:46:16","modified_gmt":"2025-03-16T23:46:16","slug":"7-reasons-why-businesses-fail-on-pinterest","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/7-reasons-why-businesses-fail-on-pinterest","title":{"rendered":"7 Reasons Why Businesses Fail on Pinterest OSP 072"},"content":{"rendered":"\n

Pinterest can bring enough traffic to a website to transform it from Internet obscurity to a thriving online business. Let\u2019s take a look at 7 reasons why some businesses on Pinterest find failure instead of success. I\u2019m sure YOU haven\u2019t made any of these social media marketing mistakes but maybe you have a \u201cfriend\u201d that has.<\/p>\n\n\n\n

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In this episode<\/h2>\n\n\n\n

There are many reasons why a business might not find the success they’re looking for when it comes to Pinterest. Recently, I’ve come across many accounts making the same mistakes.<\/p>\n\n\n\n

In this week’s episode of the podcast I go through seven of the most common ones I’ve encountered and talk about some ways to remedy them.<\/p>\n\n\n\n

1. An abandoned Pinterest account.  So sad!<\/em><\/strong><\/p>\n\n\n\n

2. A Pinterest account with no direction.<\/p>\n\n\n\n

3. An account that doesn’t speak to the Pinterest community.<\/p>\n\n\n\n

4. Using bad images. Why, people, why?!?!?\u00a0<\/em><\/strong><\/p>\n\n\n\n

5. Not treating Pinterest like a search tool.<\/p>\n\n\n\n

6. Making it difficult for People to pin their content.<\/p>\n\n\n\n

7. Building an unreliable account with bad Pins.<\/p>\n\n\n\n

Fixing these mistakes can make a world of difference to the number of followers, repins and traffic from Pinterest. Have you noticed any other mistakes businesses are making on Pinterest?<\/p>\n\n\n\n

The iOS 8 update and Pinterest<\/h3>\n\n\n\n

In this episode I also share a Pinterest tip of the week. This week’s tip is about the iOS 8 update and what it means to us with business Pinterest accounts. We can now pin directly from Safari! This is great news since over 75% of Pinterest users access it from a mobile device.<\/p>\n\n\n\n

As a Business on Pinterest, we\u00a0want the images pinned from our websites to Pinterest to have great, searchable Pin descriptions. Sometimes Pinners will help us out by adding a searchable description if our images’ file names or alt text<\/a> aren’t that great. The downside to this new way of pinning from iOS mobile devices is that Pinners don’t have the opportunity to add or change the Pin description when pinning. They can only choose an image and the board to pin it to.<\/p>\n\n\n

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\"Pin<\/figure>\n<\/div>\n\n\n

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This makes it even more important<\/strong> for you to have keyword-rich, searchable image file names on your blog and websites.<\/p>\n\n\n\n

Other Pinteresting news<\/h2>\n\n\n\n

Phew, I just flew in from Maine and boy are my arms tired!!  I know, I know, that was pretty bad<\/em> \ud83d\ude09<\/p>\n\n\n\n

I really did just return from Maine after speaking at the Agents of Change conference where I had a great time. Rich Brooks and his team at New Flyte Media did a great job with the event. It had a fun Tonight Show style twist to it and each speaker had their own theme song!<\/p>\n\n\n\n

The weekend kicked off with a speakers dinner. It was great to spend time chatting with Rich and his wife Cebele. Not to mention my fellow speakers Stephanie Sammons, Heather Jackson, Rick Mulready, Chris Ducker, Pat Flynn, Greg Hickman, John Lee Dumas, Nick Unsworth   and Nathan Latka.<\/p>\n\n\n\n

How can you not have a great time with these guys???<\/p>\n\n\n\n