![\"Pinterest](\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Pinterest-Promoted-Pins-How-to-Build-Track-Campaigns-pin.png\")
<\/p>\nAdvertising with Pinterest promoted pins is still very new. For most businesses using Promoted Pins it\u2019s not yet clear what will and won\u2019t work. How to set up campaigns and how to track their success is something many are trying to figure out.<\/p>\n
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In today\u2019s episode of the podcast I speak with Sarah Lund who is managing multiple Promoted Pin campaigns for one of her clients, MacFarlane Pheasants Inc. She explains the process for setting up the campaign and how she uses UTM parameters and data from Pinterest\u00a0to give her detailed information about the progress of the campaign.<\/p>\n
Essentially, UTM parameters are bits of information added to the URL that the Promoted Pin links to that can then be tracked through Google analytics or other analytics services. This feature has been available to Pinterest pins for quite a few months now but I don\u2019t think it\u2019s something that has been thought of to use with promoted pins. Sarah is so smart\u00a0to apply UTM parameters to her client\u2019s campaigns!<\/strong><\/em><\/p>\n Earlier this year, I spoke with\u00a0Ralph Rivera of Web Search Social<\/a>\u00a0and asked him to explain the process of how to use UTM tracking<\/a> with Pinterest Pins. Here\u2019s a video of Ralph explaining the process of how easy they are to create and how they work.<\/p>\n