{"id":1878,"date":"2015-05-21T16:37:58","date_gmt":"2015-05-21T22:37:58","guid":{"rendered":"https:\/\/twprod.wpengine.com\/smart-easy-pinterest-marketing-osp-093\/"},"modified":"2024-10-12T22:02:53","modified_gmt":"2024-10-13T04:02:53","slug":"smart-easy-pinterest-marketing-osp-093","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/smart-easy-pinterest-marketing-osp-093","title":{"rendered":"Smart Easy Pinterest Marketing OSP 093"},"content":{"rendered":"\n<p>If you&#8217;re looking for a tool that will help you save time and have a more strategic approach to your Pinterest marketing help is here.&nbsp;Pinterest created the&nbsp;<a href=\"https:\/\/business.pinterest.com\/en\/blog\/introducing-pinterests-marketing-developer-partners-mdp\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Developers Program<\/a> in which only a few select companies have been invited to participate in. The companies involved in the program have access to Pinterest&#8217;s API to build tools that will help businesses grow their presence on Pinterest.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Smart-Easy-Pinterest-Marketing-pin.png\" alt=\"Smart Easy Pinterest Marketing OSP 093\" class=\"wp-image-9868 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-week-s-episode\">In this week&#8217;s episode<\/h2>\n\n\n\n<p>Tailwind is one of the few companies invited to participate in the program. In this episode I talk with Tailwind&#8217;s marketing manager Melissa Megginson about the significance of the&nbsp;Marketing Developers Program for businesses using Pinterest, the helpful&nbsp;features of&nbsp;Tailwind and some of her best pinning strategies.<\/p>\n\n\n\n<p>So why should you as a business owner care that Pinterest has developed this program? Pinterest is going to change. New features such as&nbsp;<a href=\"https:\/\/www.ohsopinteresting.com\/pinterest-smart-feed-is-it-bad-businesses\/\" target=\"_blank\" rel=\"noopener noreferrer\">&nbsp;Smart Feed<\/a> and <a href=\"https:\/\/www.ohsopinteresting.com\/messaging-promoted-pins-changes-abound-pinterest-marketing-osp-071\/\" target=\"_blank\" rel=\"noopener noreferrer\">Promoted Pins<\/a>&nbsp;are likely to be&nbsp;added or changed and others may go away. &nbsp;The participants in the program have access to the Pinterest API. This means that they can&nbsp;use information directly from Pinterest to keep up with the changes and develop their tools and services to work with the changes. <strong>This increases the security and reliability of the services they offer<\/strong>. Using one of these services as opposed to one that isn&#8217;t on the list can help&nbsp;you avoid performance and reliability problems ultimately saving you time and money.<\/p>\n\n\n\n<p>The participants in this program have also developed tools and services that will help businesses use the platform in a way that contributes to the Pinterest community by encouraging thoughtful and strategic Pinterest marketing and not spamming.&nbsp;Tailwind was selected to be a part of the program because they align with Pinterest&#8217;s core values and put Pinners first. WithTailwind&#8217;s all in one Pinterest marketing suite you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schedule pins and <a href=\"https:\/\/www.tailwindapp.com\/smartloop\" target=\"_blank\" rel=\"noopener noreferrer\">repins<\/a><\/li>\n\n\n\n<li>Find the best times to pin<\/li>\n\n\n\n<li>Create pins with it&#8217;s built in Canva integration<\/li>\n\n\n\n<li>Discover new pins to share<\/li>\n\n\n\n<li>Track ROI with Google Analytics<\/li>\n\n\n\n<li>Track account growth<\/li>\n\n\n\n<li>Track pin performance<\/li>\n\n\n\n<li>Monitor comments<\/li>\n\n\n\n<li>Manage multiple Pinterest accounts<\/li>\n\n\n\n<li>And much more!<\/li>\n<\/ul>\n\n\n\n<p>The <em>&#8220;sexy&#8221;<\/em> side of Tailwind is definitely its <a href=\"https:\/\/www.tailwindapp.com\/pinterest-scheduling-and-publishing\" target=\"_blank\" rel=\"noopener noreferrer\">pin scheduling<\/a> feature. Ideally you should maintain a regular presence on Pinterest. Tailwind makes maintaining your account super easy to do at times that are convenient for you.<\/p>\n\n\n\n<p>Not sure when to schedule your pins? Tailwind monitors when your audience interacts with your pins and will create a schedule based on the data. Melissa recommends that you follow that schedule. However, she says that if you know your audience well and when they&#8217;re on Pinterest you can customize&nbsp;it to your needs.<\/p>\n\n\n\n<p>Scheduling your pins can also help you increase the exposure your content gets on Pinterest.&nbsp;Pinning the same image to multiple boards to reach different followers &nbsp;is a good idea but you want to avoid pinning them one right after another. With the scheduling tool you can pin the same image to multiple boards and space them&nbsp;pin&nbsp;over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-special-offer\"><span style=\"color: #008000;\"><strong>A Special Offer<\/strong><\/span><\/h3>\n\n\n\n<p>The AWESOME Tailwind team is offering the Oh So Pinteresting community a vary special deal. <a href=\"https:\/\/analytics.tailwindapp.com\/upgrade-plus\/OSP25\" target=\"_blank\" rel=\"noopener noreferrer\">Use this link<\/a> to subscribe to Tailwind and get&nbsp;either <a href=\"https:\/\/analytics.tailwindapp.com\/upgrade-plus\/OSP25\" target=\"_blank\" rel=\"noopener noreferrer\">25% off of your first 4 months of a monthly plan &nbsp;or 25% off the annual plan!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connect-with-melissa\">Connect with Melissa<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Taiwind-Melissa-Megginson.jpg\" alt=\"Taiwind Melissa Megginson\" class=\"wp-image-8901 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.tailwindapp.com\/about\" target=\"_blank\" rel=\"noopener noreferrer\">Tailwind&nbsp;<\/a><\/p>\n\n\n\n<p>Tailwind on <a href=\"https:\/\/www.pinterest.com\/tailwind\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a><\/p>\n\n\n\n<p>Melissa on<a href=\"https:\/\/www.pinterest.com\/mmmelissa6\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Pinterest<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-giveaway-winners\">Giveaway Winners<\/h2>\n\n\n\n<p>Congratulations to Yvette from\u00a0coachyvette.com\u00a0and Matthias from\u00a0<a href=\"https:\/\/matthias-hauser.artistwebsites.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">matthias-hauser.artistwebsites.com<\/a>\u00a0they were the lucky winners of the Canva giveaway! I cant wait to see what they create. Be sure to subscribe to the podcast iTunes or Stitcher for details on the next giveaway.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pinterest-tip-of-the-week\">Pinterest tip of the week<\/h2>\n\n\n\n<p>Pinning directly from the internet is a good strategy for your Pinterest account to keep it fresh and interesting for you followers. Finding new things to pin can be time consuming. I use a couple of tools to help save time. <a href=\"https:\/\/feedly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Feedly<\/a> and Swayy are free content aggregators that collect the type of content you&#8217;re looking for on one easy to find location. You can customize the sources of information or the topics.<\/p>\n\n\n\n<p>To help me save time each day, I use both of these tools in combination with my Tailwind account .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re looking for a tool that will help you save time and have a more strategic approach to your Pinterest marketing help is here. Pinterest created the Marketing Developers Program in which only a few select companies have been invited to participate in. The companies involved in the program have access to Pinterest&#8217;s API to build tools that will help businesses grow their presence on Pinterest.<\/p>\n","protected":false},"author":9,"featured_media":1881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-1878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-oh-so-pinteresting","9":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smart Easy Pinterest Marketing OSP 093 - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/smart-easy-pinterest-marketing-osp-093\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Easy Pinterest Marketing OSP 093\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re looking for a tool that will help you save time and have a more strategic approach to your Pinterest marketing help is here. 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