{"id":2028,"date":"2013-09-06T14:06:18","date_gmt":"2013-09-06T20:06:18","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-bring-new-life-to-old-content-with-pinterest\/"},"modified":"2023-05-02T13:01:34","modified_gmt":"2023-05-02T19:01:34","slug":"how-to-bring-new-life-to-old-content-with-pinterest","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-bring-new-life-to-old-content-with-pinterest","title":{"rendered":"How to Bring New Life to Old Content with Pinterest"},"content":{"rendered":"<p>The best way to grow a following on and drive traffic from Pinterest is to have a steady stream of content to share that links back to your site. For business owners, this can be a challenge. Their days are busy with the tasks of running their business and it can be tough to find time to create new content.<\/p>\n<p>Sometimes, the answer to this problem is right under their nose. They&#8217;ve already done the work they just need to get a little creative.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-10105 aligncenter\" src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/How-to-Bring-New-Life-to-Old-Content-with-Pinterest-pin.png\" alt=\"How to Bring New Life to Old Content with Pinterest\" width=\"355\" height=\"529\" \/><\/p>\n<p style=\"text-align: left;\">Unless you&#8217;re a brand new business owner or blogger chances are you have some content that you have created in the past for your site or for social networks such as Twitter of Facebook. This <strong>old content can be a goldmine <\/strong>when it comes to Pinterest.<\/p>\n<p style=\"text-align: left;\">Pinterest users are continually on the search for interesting content but that doesn&#8217;t necessarily mean that it has to be new. I&#8217;ve come across some great pins that link to content that is a couple of years old. What really matters is that it provides value, it&#8217;s informational, educational or entertaining.<\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #83b9ab;\">How to repurpose content for Pinterest<\/span><\/h2>\n<p><strong>From blog posts:<\/strong><\/p>\n<p>Take a look at your blog&#8217;s archives. <strong>Pick out a perl of wisdom<\/strong> or a funny line from an old blog post to share on Pinterest in the form of an image. Sites like <a href=\"https:\/\/www.picmonkey.com\/\" target=\"_blank\" rel=\"noopener\">PicMonkey<\/a>, <a href=\"https:\/\/recitethis.com\/\" target=\"_blank\" rel=\"noopener\">Recite<\/a> and <a href=\"https:\/\/behappy.me\/generator\" target=\"_blank\" rel=\"noopener\">BeHappy.me<\/a>\u00a0make it very easy to repurpose text into pinnable images.\u00a0For example, I copied some text from a recent blog post and used it to create the images below.<\/p>\n<p><span style=\"color: #83b9ab;\"><strong>***Time saving and branding tips***\u00a0<\/strong><\/span><\/p>\n<p>I saved a blank version to my computer so when I want to make more all I have to do is add new text. This also<strong>\u00a0brings a consistent look<\/strong> to my Pinterest tips when I pin them. \u00a0As I release more of these people will begin to recognize the layout and my logo.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ohsopinteresting.com\/optimizing-pinterest-pin-it-button-and-pin-descriptions-for-seo\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-6676 alignleft lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/pinterest-tip-11.jpg\" alt=\"Pinterest tip Think of SEO for pin descriptions\" width=\"240\" height=\"336\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/336;\" \/><\/a>\u00a0 \u00a0\u00a0<a href=\"https:\/\/www.ohsopinteresting.com\/optimizing-pinterest-pin-it-button-and-pin-descriptions-for-seo\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-6677 alignnone lazyload\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/336;font-size: 13px;\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/pinterest-tip-2.jpg\" alt=\"Pinterest tip Avoid pin descriptions that are too long\" width=\"240\" height=\"336\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/p>\n<p><strong><span style=\"color: #83b9ab;\">***Bonus tips***<\/span><\/strong><\/p>\n<ul>\n<li><em style=\"font-size: 16px;\">I&#8217;ve included numbers on the top of these images to indicate that they&#8217;re part of a series. If someone comes across a higher number, they might be compelled to look for and pin the previous ones too.<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\"><em>Save yourself some work, share these on other networks too such as Twitter or Google+ on different days to reach a different audience.<\/em><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><em><span style=\"line-height: 16px;\">Pin these images to multiple boards if applicable. To reach the most people, be sure to put some time between each pin.<\/span><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #83b9ab;\">Use your Facebook and Twitter accounts\u00a0<\/span><\/h2>\n<p>Do you give advice or <strong>answer questions on your Facebook or Twitter accounts?<\/strong> Take a look at those accounts for other sources of text. Here&#8217;s an example of something I can use from the Oh So Pinteretsing Facebook page:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.facebook.com\/ospinteresting\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-6679 lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Oh-So-Pinteretsing-on-Facebook.jpg\" alt=\"Oh So Pinteresting on Facebook\" width=\"494\" height=\"518\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 494px; --smush-placeholder-aspect-ratio: 494\/518;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #83b9ab;\">Uploading your images to Pinterest<\/span><\/h2>\n<p>Once you&#8217;ve created your image and saved it to your computer, you can <strong>upload it to Pinterest<\/strong> in a few easy steps.<\/p>\n<p><strong>1.<\/strong> Start by clicking the + next to your profile image in the top right corner of any Pinterest page.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-6680 lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/How-to-upload-an-image-to-Pinterest.jpg\" alt=\" \" width=\"354\" height=\"305\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 354px; --smush-placeholder-aspect-ratio: 354\/305;\" \/><\/p>\n<p style=\"text-align: left;\"><strong>2.<\/strong> Select the image from your hard drive. Once it loads, assign it to a board and give it a good pin description. You can even <strong>include a call to action<\/strong> such as &#8220;click for more tips&#8221; or &#8220;for more help with _______ take a look at our _______ \u00a0page.&#8221; Click Pin it.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6685 lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Upload-an-image-to-Pinterest-and-write-helpful-description.jpg\" alt=\"Upload an image to Pinterest and write helpful description\" width=\"500\" height=\"238\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/238;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. \u00a0<\/strong>Once the pin is\u00a0uploaded,\u00a0your followers will see it but <strong>you&#8217;re not done yet<\/strong>. \u00a0You have to add a link to your pin. If you followers were to click on your pin at this point, it would open a new window with the image on it but not take them anywhere useful.<\/p>\n<p>To add a link to your pin, click on the pencil that appears when you hover over it or just beneath the image when you enlarge it.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6687 lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Click-the-pencil-below-the-pin-to-add-a-link.jpg\" alt=\"Click the pencil below the pin to add a link\" width=\"480\" height=\"244\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/244;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Here are a few options of where you can link this to.<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">Back to the main page of your site<\/span><\/li>\n<li><span style=\"font-size: 16px;\">To the blog post this information came from<\/span><\/li>\n<li><span style=\"font-size: 16px;\">To the Facebook or Twitter post it came from<\/span><\/li>\n<li><span style=\"font-size: 16px;\">To your FAQ page<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6717 lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Give-your-pin-a-link-and-click-save-changes.jpg\" alt=\"Give your pin a link and click save changes\" width=\"506\" height=\"261\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 506px; --smush-placeholder-aspect-ratio: 506\/261;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>I recommend the first 2 options to increase traffic to your site. However, the last option is good if you want to bring attention to those accounts to increase your fans or followers. Click the save changes button to activate the link.<\/p>\n<p>&nbsp;<\/p>\n<p>Sometimes we feel pressured to create new content but why not get the most out of the work we&#8217;ve already done? Will you be creating new images out of old content?<\/p>\n<p>&nbsp;<\/p>\n<p><!-- BEGIN: Signup Form Text Code from Benchmark Email Ver 2.0 ------><\/p>\n<div align=\"center\">\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\" nowrap=\"nowrap\">\n<div style=\"margin-right: 3px; margin-top: 2px; background-color: #000000;\"><a href=\"https:\/\/lb.benchmarkemail.com\/\/listbuilder\/signupnew?d%252FR%252BXA8rkk3tQflXtGY3ZnTVLJ38FkWyIFBOla6lUcD5mj5OqPbK3uMzIjNtMjwz\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" data-src=\"\/\/www.benchmarkemail.com\/images\/listbuilder\/ico_email1.gif\" alt=\"\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/div>\n<\/td>\n<td align=\"center\" nowrap=\"nowrap\"><a style=\"font-family: Arial; font-size: 12px; color: #000000; font-weight: normal; text-decoration: underline!important;\" href=\"https:\/\/lb.benchmarkemail.com\/\/listbuilder\/signupnew?d%252FR%252BXA8rkk3tQflXtGY3ZnTVLJ38FkWyIFBOla6lUcD5mj5OqPbK3uMzIjNtMjwz\" target=\"_blank\" rel=\"noopener\">Get a Free Video course and Email Updates<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The best way to grow a following and drive traffic on Pinterest is to have a steady stream of content to share on Pinterest. This is an obstacle my clients sometimes face. Their days are busy with the tasks of running their business and it can be a challenge to find time to create content to share on Pinterest and other social networks.<\/p>\n","protected":false},"author":9,"featured_media":2029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-2028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-oh-so-pinteresting","9":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Bring New Life to Old Content with Pinterest - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-bring-new-life-to-old-content-with-pinterest\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Bring New Life to Old Content with Pinterest\" \/>\n<meta property=\"og:description\" content=\"The best way to grow a following and drive traffic on Pinterest is to have a steady stream of content to share on Pinterest. This is an obstacle my clients sometimes face. Their days are busy with the tasks of running their business and it can be a challenge to find time to create content to share on Pinterest and other social networks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/how-to-bring-new-life-to-old-content-with-pinterest\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-06T20:06:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-02T19:01:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/How-to-Bring-New-Life-to-Old-Content-with-Pinterest-pin.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex Topiler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Topiler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest\"},\"author\":{\"name\":\"Alex Topiler\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/7c1167651d52c300e1affc5f3f39fcca\"},\"headline\":\"How to Bring New Life to Old Content with Pinterest\",\"datePublished\":\"2013-09-06T20:06:18+00:00\",\"dateModified\":\"2023-05-02T19:01:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest\"},\"wordCount\":767,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/How-to-Bring-New-Life-to-Old-Content-with-Pinterest-pin.png\",\"articleSection\":[\"Oh So Pinteresting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest\",\"name\":\"How to Bring New Life to Old Content with Pinterest - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/How-to-Bring-New-Life-to-Old-Content-with-Pinterest-pin.png\",\"datePublished\":\"2013-09-06T20:06:18+00:00\",\"dateModified\":\"2023-05-02T19:01:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-bring-new-life-to-old-content-with-pinterest#primaryimage\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/How-to-Bring-New-Life-to-Old-Content-with-Pinterest-pin.png\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/How-to-Bring-New-Life-to-Old-Content-with-Pinterest-pin.png\",\"width\":600,\"height\":900,\"caption\":\"Text graphic with large overlapping blue and yellow circles. 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