{"id":2049,"date":"2016-10-06T14:42:06","date_gmt":"2016-10-06T20:42:06","guid":{"rendered":"https:\/\/twprod.wpengine.com\/consistency-key-to-higher-engagement-whats-working-on-instagram-ep2\/"},"modified":"2025-05-14T20:07:16","modified_gmt":"2025-05-15T02:07:16","slug":"consistency-key-to-higher-engagement-whats-working-on-instagram-ep2","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/consistency-key-to-higher-engagement-whats-working-on-instagram-ep2","title":{"rendered":"Consistency is the Key to Higher Engagement on Instagram – What’s Working on Instagram Ep2"},"content":{"rendered":"
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\"Watch<\/figure>\n<\/div>\n\n\n
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We analyzed every post to Instagram from Tailwind members in the past month and uncovered the five posts with the highest engagement rates. \u00a0We discussed these five posts with special guest Avery Oden<\/a>,\u00a0a Gold Addy Award Winning social media marketer from Staplegun agency<\/a>,\u00a0to discover why audiences were so engaged with them and what lessons other Instagram marketers can learn from them.<\/p>\n\n\n\n

The big takeaway was that consistently posting to Instagram increases engagement rate overall.  But we learned so much more besides…<\/p>\n\n\n\n

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What We Learned<\/h2>\n\n\n\n
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  • Consistency is key. \u00a0Consistently posting the kind of Instagram content that your audience expects from you generally results in higher engagement rates. \u00a0In fact one of our winners claims to have increased her engagement rate substantially by posting to Instagram 2-3 more times per week whilst remaining consistent.<\/li>\n\n\n\n
  • But… we should leave room to experiment with new and different types of posts that can deepen our relationship with our customer, like behind the scenes posts.\u00a0 Ideally this should be creative treatments of the subject, for example by showcasing how something was made.<\/li>\n\n\n\n
  • Hashtags are essential, but you really have to get involved in your niche and test out which hashtags work for you.<\/li>\n\n\n\n
  • The hashtags with the most posts are not necessarily the best ones as your gram will often get buried quickly in the feed.<\/li>\n\n\n\n
  • Posting about trending topics (like Chinese mooncakes) and popular culture (like Starwars) can be powerful when paired with the right hashtags.<\/li>\n\n\n\n
  • Activate a passionate audience (like those passionate about the environment, or those who have a deep love for Toronto) for consistently high engagement.\u00a0 Use the appropriate hashtags (like #ilovetoronto) to further your penetration with that group.<\/li>\n\n\n\n
  • Watch the video below for all of the takeaways (49m)<\/li>\n<\/ul>\n\n\n\n
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    Video<\/strong><\/h2>\n\n\n\n

    What’s Working on Instagram – Ep2 (October 2016) <\/strong><\/h3>\n\n\n\n

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