{"id":2057,"date":"2016-10-11T14:36:53","date_gmt":"2016-10-11T20:36:53","guid":{"rendered":"https:\/\/twprod.wpengine.com\/yes-descriptions-still-matter-for-pinterest-heres-why\/"},"modified":"2024-12-30T03:46:37","modified_gmt":"2024-12-30T09:46:37","slug":"yes-descriptions-still-matter-for-pinterest-heres-why","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/yes-descriptions-still-matter-for-pinterest-heres-why","title":{"rendered":"Yes, Keyword Rich Descriptions Still Matter for Pinterest SEO"},"content":{"rendered":"\n

Writing keyword rich descriptions for your Pins has been of the most important things you can do to attract traffic to your website from Pinterest. But with Pinterest changing the way it displays Pins and cutting off descriptions, is spending time writing descriptions still worth it? <\/span><\/p>\n\n\n\n

Absolutely. <\/span><\/p>\n\n\n\n

\"Example
Example of Pinterest truncating descriptions.<\/figcaption><\/figure>\n\n\n\n

Although what we\u2019re seeing on Pinterest has changed an unbelievable amount lately, the way Pinterest works when it comes to keywords and search engine optimization (SEO) is still relatively unchanged. As an SEO expert and Pinterest aficionado, I\u2019m putting my money on descriptions still being important for a long time to come on Pinterest.<\/span><\/p>\n\n\n\n

Pinterest SEO Still Essential<\/h2>\n\n\n\n

If your goal is to <\/span>get more traffic to your website from Pinterest<\/span><\/a>, you want to give your content as many opportunities to be clicked as possible. That means optimizing your Pins to make them show up in Pinterest search, appear in the Smart Feed<\/a>, and making them as Repinnable as possible both on your website and on Pinterest.  In short, it means Pinterest SEO.<\/span><\/p>\n\n\n\n

While it\u2019s a long laundry list of things you want to do on Pinterest, writing descriptions can go a long way towards helping you get your desired results. <\/span><\/p>\n\n\n\n

Descriptions Tell Pinterest What You Want it to Know<\/span><\/h3>\n\n\n\n

Pinterest is, as I\u2019m sure you\u2019ve heard before, <\/span>a search engine<\/span><\/a> (although it’s definitely <\/span>not Google<\/span><\/a>). Like other search engines, Pinterest uses contextual clues to understand what your Pin is about and whether it\u2019s something other Pinners would like to see. <\/span><\/p>\n\n\n\n

Enhance Your Descriptions with a Pinterest Keyword Tool<\/h3>\n\n\n\n

Pinterest descriptions are still a vital part of your strategy, and using the right keywords makes them even more powerful. This Pinterest keyword tool<\/a> helps you find the exact terms your audience is searching for, so your descriptions can drive more engagement and visibility.<\/p>\n\n\n\n

How Pinterest Knows What your Pin is<\/span><\/h3>\n\n\n\n