{"id":2310,"date":"2021-02-19T19:51:26","date_gmt":"2021-02-20T01:51:26","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-i-attracted-195000-more-followers-to-my-pinterest-party\/"},"modified":"2025-05-30T11:22:13","modified_gmt":"2025-05-30T17:22:13","slug":"how-i-attracted-195000-more-followers-to-my-pinterest-party","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-i-attracted-195000-more-followers-to-my-pinterest-party","title":{"rendered":"How to get 1.5 million Followers on Pinterest and Build 2 Highly Successful Businesses [CASE STUDY]"},"content":{"rendered":"\n
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Jillian Leslie knows how to build online businesses. She has co-founded and runs two highly successful companies, CatchMyParty.com <\/a>and MiloTree.com<\/a> with her husband, David.<\/span> MiloTree offers an easy, beautiful popup solution to convert site visitors into email subscribers and social media followers.<\/p>\n\n\n

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Catch My Party has 1.5 million Pinterest followers AND attracts <\/span>millions of monthly visitors<\/b> who use the site to plan and share party ideas, download free party printables, and see what\u2019s new and trending in the party space. <\/span><\/p>\n\n\n\n

What’s the secret to 6-figure site traffic? <\/p>\n\n\n\n

You might be tempted to guess Google BUT, just 25 percent of Catch My Party\u2019s site traffic comes from Google. <\/span><\/p>\n\n\n\n

A whopping 65 percent of Jillian\u2019s traffic comes from Pinterest!<\/strong><\/span><\/p>\n\n\n\n

Keep reading to see how she does it…<\/span><\/p>\n\n\n\n

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Pinterest Strategy for More Followers and More Dollars<\/strong><\/span><\/h2>\n\n\n\n

1. Start with helpful content<\/strong><\/span><\/h3>\n\n\n\n

To drive traffic from Pinterest, you’ll need content that solves problems for your customers. <\/span><\/p>\n\n\n\n

So Jillian’s first tip is to get to know your audience — particularly the things that bug them!<\/span><\/p>\n\n\n\n

Then use that knowledge to create content that offers your customers the solutions they crave!  <\/span><\/p>\n\n\n\n

For Catch My Party, Jillian creates content that helps people plan parties in all kinds of scenarios.<\/span><\/p>\n\n\n\n

For example, throwing parties during a pandemic can be challenging — now imagine doing it for a quarantined teenager! What could be more stressful?<\/span><\/p>\n\n\n\n

Aware of the problem, Jillian and her team created a blog post that\u2019s a guide to help parents throw a great virtual party for their teen. <\/span><\/p>\n\n\n\n

The title leans into helpfulness with the word \u201ceasy.\u201d <\/span><\/p>\n\n\n

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With useful content on her blog, the next step Jillian takes is creating Pins to promote it. <\/span><\/p>\n\n\n\n

\u201cBecause we solve people’s problems, people find value in our content, and our followers grow,\u201d Jillian says. <\/span>That large Pinterest following is essential to Catch My Party’s success. <\/p>\n\n\n\n

\u201cThe number of people who follow you absolutely impacts the overall reach of your Pins,\u201d she says.<\/span> “Keep creating content that is valuable, and you’ll expand your followers and your reach.<\/span>“<\/p>\n\n\n\n

2. Pin Consistently<\/strong><\/span><\/h3>\n\n\n\n

As with so many things in business, consistency is key. Pinterest marketing is no exception — it won’t work with a hit or miss approach to creating and posting Pins. <\/span><\/p>\n\n\n\n

\u201cOver time, we\u2019ve discovered that the more consistently we Pinned, the faster our followers grew, and the better our traffic from Pinterest,\u201d Jillian says.<\/span> For Catch My Party, the key to consistency is Tailwind. <\/p>\n\n\n\n

\u201cWe use <\/span>Tailwind to schedule our Pins<\/span><\/a>, and without Tailwind we would be lost,\u201d she says. <\/span><\/p>\n\n\n\n

Here are the features <\/span>the Catch My Party team depend on: <\/p>\n\n\n\n

Board lists<\/span><\/h4>\n\n\n\n

Effective Pinterest marketers like Jillian know that Pinning content to more than one board boosts success because Pins get seen by more audiences.<\/span><\/p>\n\n\n\n

But, it can be difficult to Pin manually to multiple boards — not to mention the risk of over-Pinning.  <\/span><\/p>\n\n\n\n

Jillian addresses both with Tailiwind\u2019s Board Lists. <\/span><\/p>\n\n\n\n

\u201cBecause we have so many Pinterest boards,\u201d Jillian says, \u201cwe use board lists to help automate our Pinning. We group relevant boards together into a list. Without board lists, it\u2019s easy to forget a board — and lose that opportunity to be discovered.\u201d <\/span><\/p>\n\n\n\n

Tailwind\u2019s board list feature also automatically protects users from over-Pinning. <\/span><\/p>\n\n\n

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SmartGuide<\/span><\/h4>\n\n\n\n

\u201cBecause of Tailwind\u2019s SmartGuide, we don\u2019t have to worry about not complying with Pinterest\u2019s best practices,\u201d Jillian says. SmartGuide warns creators if they are Pinning too much of one thing, and if they are, Tailwind Create <\/a>makes it easier than ever to pivot to new content.<\/span><\/p>\n\n\n

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Batch Pin with Publisher<\/span><\/h4>\n\n\n\n

Another tip for busy entrepreneurs: Batch Pinning! <\/span><\/p>\n\n\n\n

Jillian\u2019s team does all the Pinning for Catch My Party during one work session each week, which frees up serious time for other business-critical tasks. <\/span><\/p>\n\n\n\n

3. Follow <\/span>Pinterest Trends<\/strong><\/h3>\n\n\n\n

Jillian and her team team diligently monitor new trends in the party spac<\/span>e. And, they do it with Pinterest. <\/p>\n\n\n\n

Here’s how:<\/p>\n\n\n\n

Pinterest Feed<\/span><\/h4>\n\n\n\n

\u201cWe can start to see trends bubbling up, just by looking at our Pinterest feed, and doing some quick searches around parties,\u201d Jillian says.<\/span><\/p>\n\n\n\n

For example, in early 2021, people want to know how to throw a party safely \u2014 virtually or in-person \u2014 with appropriate protections to keep everyone healthy. <\/span><\/p>\n\n\n\n

The Catch My Party team responded by creating content about how to bring people together to celebrate while also staying safe. <\/span><\/p>\n\n\n\n

In addition to monitoring their own feed, The Catch My Party Team relies on other Pinterest tools to find new ideas for new content.<\/span><\/p>\n\n\n\n

Pinterest Predicts<\/span><\/h4>\n\n\n\n

If you\u2019ve relied on visually boring Google Trends to keep up with the latest, you\u2019re going to love Pinterest Predicts.<\/span><\/p>\n\n\n\n

Check it out<\/a>, and enjoy a scroll through the company\u2019s beautiful, scary-accurate divination of the next big things!<\/span><\/p>\n\n\n

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Other great Pinterest-based trend-spotting options: <\/span><\/p>\n\n\n\n