{"id":2647,"date":"2025-01-04T16:29:24","date_gmt":"2025-01-04T22:29:24","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-promote-your-etsy-shop-on-pinterest\/"},"modified":"2025-04-27T15:41:17","modified_gmt":"2025-04-27T21:41:17","slug":"how-to-promote-your-etsy-shop-on-pinterest","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-promote-your-etsy-shop-on-pinterest","title":{"rendered":"How to Promote Your Etsy Shop on Pinterest [UPDATED]"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/how-to-promote-your-etsy-shop-blog-post-header-no-text.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/how-to-promote-your-etsy-shop-blog-post-header-no-text.jpg\" alt=\"Blue Header Post with Text for How to Promote Your Etsy Shop on Pinterest\" class=\"wp-image-23875 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a talented Etsy maker, it\u2019s time to embrace the powerful allure that Pinterest has for your customers.<\/p>\n\n\n\n<p><b>Follow these actionable tips and tricks to learn how to promote your Etsy shop on Pinterest.<\/b><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-should-you-promote-your-etsy-account-on-pinterest\"><span style=\"font-weight: 500;\">Why <\/span><span style=\"font-weight: 500;\">Should You<\/span><span style=\"font-weight: 500;\"> Promote Your Etsy Account on Pinterest?<\/span><\/h2>\n\n\n\n<p><b>Pinterest users have more buying intent than the users of any other social media network.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, here are recent <a href=\"https:\/\/business.pinterest.com\/audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Statistics<\/a> that might convince you even more that Pinterest is the place for your Etsy store:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As of 2025, Pinterest has 537 million monthly active users<\/li>\n\n\n\n<li>Pinterest reaches almost half of the  high income households in the US <\/li>\n\n\n\n<li>Gen Z is Pinterest&#8217;s fastest growing group of users<\/li>\n\n\n\n<li>96% of Pinterest searches don&#8217;t include a brand \u2014 people are open to trying something new!<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Between enticing shoppers, displaying carefully crafted photos, and harnessing the power of a search engine, Pinterest is ready-made to help you promote your Etsy store, sending buyers right to your virtual door.<\/span><\/p>\n\n\n\n<p>(<em>Author note: This post was originally written by Melissa Megginson. It was updated in January 2025 by the Tailwind Marketing Team.<\/em>)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-pinterest-business-account\"><a href=\"https:\/\/pinterest.com\/pin\/create\/bookmarklet\/?media=https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2017\/04\/how-to-promote-your-etsy-shop-on-pinterest-pin.png&amp;url=https:\/\/www.tailwindapp.com\/blog\/how-to-promote-your-etsy-shop-on-pinterest&amp;is_video=false&amp;description=Ever%20wondered%20how%20to%20promote%20your%20Etsy%20shop%20on%20Pinterest%3F%20These%20tips%20will%20have%20you%20making%20the%20most%20of%20your%20efforts%20on%20Pinterest%20in%20no%20time.\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">How to Create a Pinterest Business Account<\/span><\/a><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This is a fairly easy process and something you can definitely do on your own. We have a full guide to <\/span><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/personal-to-pinterest-business\" target=\"_blank\"><span style=\"font-weight: 400;\">creating a business account on Pinterest<\/span><\/a> to help you get started!<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve created your account (or if you already have one) you can move onto creating your brand with great visuals and building out client-focused boards and Pins.&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-great-visuals-for-boards-amp-pins\"><span style=\"font-weight: 400;\">Creating Great Visuals for Boards &amp; Pins<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We recommend starting off with your brand aesthetic, then moving into actual content creation.&nbsp; Here are a few expert guidelines to get you started:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-beautiful-pins\"><span style=\"font-weight: 400;\">Create Beautiful Pins<\/span><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>We all judge a book by its cover. When it comes to visual platforms, we judge products (and accounts) on the quality of their photos and images.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.etsy.com\/market\/lingua_nigra\" target=\"_blank\" rel=\"noreferrer noopener\">Lingua Nigra Etsy <\/a>store&nbsp;does a great job showcasing beautiful photography in their product Pins. This store brings character (and characters) into their images and portrays products in simple settings that feel real.<\/span><\/p>\n\n\n\n<p>If you&#8217;re looking for a way to create stunning Pins like <a href=\"https:\/\/www.etsy.com\/market\/lingua_nigra\" target=\"_blank\" rel=\"noreferrer noopener\">Lingua Nigra<\/a>, then you should check out our <a href=\"https:\/\/tailwindapp.com\/blog\/beautiful-pinterest-pins\" target=\"_blank\" rel=\"noreferrer noopener\">guide to creating beautiful Pins<\/a> to learn how to take your images to the next level.<\/p>\n\n\n\n<p><strong><span style=\"font-weight: 400;\">If you want all of your Pins to look beautiful, try out<a href=\"https:\/\/www.tailwindapp.com\/create\" target=\"_blank\" rel=\"noreferrer noopener\"> Tailwind Create<\/a>! Our Create tool allows you to create dozens of Pins in minutes with excellent design and messaging. It<\/span>&#8216;<span style=\"font-weight: 400;\">s so eas<\/span>y! <\/strong><\/p>\n\n\n\n<p>Here&#8217;s how easy it is to create dozens of Pins from your Etsy shop in just minutes with Tailwind:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to create dozens of fresh Pins in minutes with Tailwind\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/X93I9qAhOq0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adopt-a-pinterest-style\">Adopt a Pinterest \u201cStyle\u201d<\/h3>\n\n\n\n<p>One thing that Etsy store <a href=\"https:\/\/www.etsy.com\/shop\/designbybittersweet?ref=simple-shop-header-name&amp;listing_id=606704059\" target=\"_blank\" rel=\"noreferrer noopener\">Bittersweet Design Boutique<\/a> does well is aligning their Pins with the brand style. No matter which board you land on, everything feels cohesive.<\/p>\n\n\n\n<p>Here is a snapshot of Bittersweet Design Boutique\u2019s account. Notice how all of the Pins look like they belong together?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2021-06-11-at-9.41.43-AM.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2021-06-11-at-9.41.43-AM-1024x466.png\" alt=\"Screenshot of Bittersweet Design Boutiques Pinterest Boards showing an overall aesthetic of earth tones.\" class=\"wp-image-23887 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/466;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">When creating Pins, you\u2019ll want to keep the same overall strategy in mind. Make sure that the Pins are quality, with aesthetically appealing colors and images.&nbsp;<\/span><br><br>Not sure where to start? <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/research\/2025-benchmark-study-part-2\" target=\"_blank\" rel=\"noreferrer noopener\">Check out this research into the most used color schemes on Pinterest in 2025. <\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/research\/2025-benchmark-study-part-2#:~:text=Here%20are%20the%20top%20dozen%20most%20used%20hex%20codes%20in%20each%20group%3A\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/675758b370d872d3d8652d26_12-1-1024x536.webp\" alt=\"Color palette titled &quot;Pinteresty Soft&quot; and &quot;Pinteresty Bold.&quot; The left column features pastel shades, while the right has vibrant colors with hex codes.\" class=\"wp-image-12011\" srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/675758b370d872d3d8652d26_12-1-1024x536.webp 1024w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/675758b370d872d3d8652d26_12-1-300x157.webp 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/675758b370d872d3d8652d26_12-1-768x402.webp 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2025\/01\/675758b370d872d3d8652d26_12-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boost-your-etsy-shop-with-tailwind-s-free-keyword-finder-tool\">Boost Your Etsy Shop with Tailwind\u2019s Free Keyword Finder Tool<\/h2>\n\n\n\n<p>Promoting your Etsy shop on Pinterest starts with using the right keywords to attract your ideal customers. <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/tools\/keyword-finder\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind\u2019s Free Keyword Finder Tool<\/a> makes it easy to discover the terms your audience is searching for, helping your Pins and boards stand out.<\/p>\n\n\n\n<p>With targeted keywords, you can create Pin descriptions and titles that drive more traffic to your shop and increase your sales. Take the guesswork out of Pinterest SEO and let Tailwind help your Etsy shop shine!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-maximize-space-with-vertical-photos\">Maximize Space with Vertical Photos<\/h2>\n\n\n\n<p><b>Include vertical images at the end of your Etsy listing images. <\/b><span style=\"font-weight: 400;\">This can help to avoid issues with Pinterest\u2019s image ratio not matching Etsy\u2019s square images<\/span>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While Etsy categorizes products in nice square columns and rows, Pinterest only limits image size by width. This means it\u2019s better to Pin vertical images to claim more real estate in the feed.<\/span><\/p>\n\n\n\n<p>Here are two of the same images by <a href=\"https:\/\/www.pinterest.com\/phototemplate\" target=\"_blank\" rel=\"noreferrer noopener\">Bittersweet Design Boutique<\/a>. The photo on the left takes up twice the amount of space as the image on the right. In a busy Pinterest feed, taking up double the visual space gives you twice the space to promote your Etsy shop!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/long-etsy-pin.png\" alt=\"Screenshot of Bittersweet Design Boutique using long Pins on Pinterest\" class=\"wp-image-11010 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote has-border-color has-white-border-color\"><blockquote><p><strong>Pro Tip:<\/strong><br>Tailwind analyzed one million Pins looking for <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/research\/2025-benchmark-study-part-2\" target=\"_blank\" rel=\"noreferrer noopener\">characteristics of viral Pins.<\/a> Despite having landscape options in the platform, when it comes to highly saved Pins \u2014 vertical is key!<\/p><\/blockquote><\/figure>\n\n\n\n<p><b>Don\u2019t be afraid of lifestyle photos<\/b><span style=\"font-weight: 400;\">. Using those more natural, lifestyle photos from Etsy works well on Pinterest. It\u2019s a great way to accentuate your brand and make it feel real and livable.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Do write SEO descriptions for your posts<\/b><span style=\"font-weight: 400;\">. Make sure that your Pins are targeting search terms that users are searching for. If you can get the right terms down, you\u2019ll get more traffic to those Pins. <\/span><\/p>\n\n\n\n<p>While Etsy categorizes products in nice square columns and rows, Pinterest only limits image size by width. This means it\u2019s better to Pin vertical images to claim more real estate in the feed.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-more-followers-on-pinterest\">How to Get More Followers on Pinterest<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-embrace-getting-saves-repins\">Embrace Getting Saves (Repins)<\/h3>\n\n\n\n<p>We all get a little squeamish when someone Pins our carefully crafted Etsy product to a Board called \u201cDIY,\u201d \u201cCraft Ideas\u201d or worse, \u201cGoing to Make \/ DIY.\u201d In fact, the fear of landing on one of these Boards keeps a lot of Etsy makers off of Pinterest.<\/p>\n\n\n\n<p>While the do-it-yourselfers rarely buy, you never know how many of their followers might be looking for your exact product, or might not have the time (or the skills) to make it themselves. Additionally, their Repin and Pin engagement helps your Pin rank better in the Pinterest algorithm. The Pinterest algorithm dictates which Pins everyone sees in their feed and in search results. The more Repins and engagement you get \u2014 even if it\u2019s not on your ideal Board \u2014 the better your odds at showing up in searches with potential customers.<\/p>\n\n\n\n<p>To learn more about which factors help increase your Pin visibility, check out our analysis of <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/research\/2025-benchmark-study-part-2\" target=\"_blank\" rel=\"noreferrer noopener\">1 million viral Pins<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-always-pin-at-the-best-times\">Always Pin At the Best Times<\/h3>\n\n\n\n<p>The Tailwind Pin scheduling tool comes with a built-in &#8220;Smart Schedule&#8221; that keeps you Pinning at the best times for engagement throughout the day (keeping you top-of-mind with your followers).<\/p>\n\n\n\n<p>Don&#8217;t worry, we&#8217;re not done yet! &nbsp;Here are four more tips for how to promote your Etsy shop on Pinterest:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-expert-tips-for-selling-on-pinterest-from-etsy\"><span style=\"font-weight: 500;\">Expert Tips for Selling on Pinterest from Etsy<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-take-advice-from-successful-etsy-sellers\">Take Advice From Successful Etsy Sellers<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Secrets-of-Successful-Etsy-Sellers-232x300.jpg\" alt=\"Image of the cover of &quot;Social Media Marketing Secrets of Successful Etsy Sellers&quot;\" class=\"wp-image-11034 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 232px; --smush-placeholder-aspect-ratio: 232\/300;\" \/><\/figure>\n<\/div>\n\n\n<p>We took the time to talk to some successful Etsy sellers on your behalf about how they use Pinterest (and Instagram) to promote their Etsy shops. In this FREE download, Etsy shop owners share their secrets to Pinterest (and Instagram) marketing.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/promotions.tailwindapp.com\/etsy-secrets\" target=\"_blank\" rel=\"noreferrer noopener\">Download: \u201cSocial Media Marketing Secrets of Successful Etsy Sellers\u201d<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-think-like-a-search-engine-marketer\">Think Like a Search Engine Marketer<\/h2>\n\n\n\n<p>Part of the power of Pinterest as a marketing platform is in its dual function as a search engine. &nbsp;People go to Pinterest and search for things there. &nbsp;If you want to promote your Etsy store on Pinterest it would be an excellent idea to get in the heads of your prospective customers and figure out what they&#8217;re searching for on Pinterest.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brainstorm keywords and keyword phrases that your customers might search when looking for your products.<\/li>\n\n\n\n<li>Use &#8220;auto-suggest&#8221; to conduct simple keyword research. &nbsp;Simply start typing in the keywords you brainstormed to see what terms are suggested. &nbsp;Terms will be suggested that get searched regularly.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-11032 size-full\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Pinterest-Auto-Suggest-Keywords.jpg\" alt=\"A screenshot of Pinterest Auto Suggest Keywords for &quot;silver earrings&quot;. Some suggestions are &quot;silver earrings handmade,&quot; silver earrings prom,&quot; and &quot;siler earrings dangle.&quot;\" class=\"wp-image-11032 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Pinterest &#8220;auto-suggest&#8221; returns keywords that are searched as well as related boards<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-11031 size-full\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Google-Auto-Suggest-Keywords.jpg\" alt=\"Google Auto Suggest Keywords on a search for &quot;silver earrings.&quot; Suggestions are 'silver earrings amazon,' silver earrings dangle,' and 'silver earrings etsy'.\" class=\"wp-image-11031 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Google auto-suggest pulls from a larger volume of searches and so can get more granular.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Look at the results for those searches \u2014 they&#8217;re your competition. Craft more attractive Pins that better meet the &#8216;search intent&#8217; of those keywords.<\/li>\n\n\n\n<li>Populate the data-pin-description of the images you share and your Pin descriptions with the keywords you&#8217;re targeting. It&#8217;s not as bad as it sounds&#8230; <a href=\"https:\/\/www.tailwindapp.com\/blog\/why-you-should-stop-using-alt-tags-for-pinterest-pin-descriptions#:~:text=Since%20the%20main%20purpose%20of,exactly%20what%20your%20image%20is.\" target=\"_blank\" rel=\"noreferrer noopener\">here&#8217;s how<\/a>.<\/li>\n\n\n\n<li>Create Pinterest boards that target the categories of keywords you&#8217;re trying to rank for and Pin your SEO&#8217;d Pins to those boards.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advertise-on-pinterest\">Advertise on Pinterest<\/h2>\n\n\n\n<p>Pinterest is also a <a href=\"https:\/\/tailwindapp.com\/blog\/pinterest-advertising-make-the-most-of-your-first-promoted-pins-campaign\" target=\"_blank\" rel=\"noreferrer noopener\">powerful paid advertising platform<\/a>. &nbsp;If you want to get near immediate feedback on which of your Pins perform well, you can see their clickthrough rate (CTR) in the <a href=\"https:\/\/ads.pinterest.com\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Ads Manager<\/a>. &nbsp;Our Pinterest Ad Rep recommends that you should focus on campaigns with a CTR of 0.55% or higher.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-11036 size-full\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Pinterest-Ads-Manager.jpg\" alt=\"A screenshot of the PInterest Ads Manager dashboard\" class=\"wp-image-11036 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">The Pinterest Ads Manager dashboard<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When you find the Pins that generate clicks and conversions for you, it&#8217;s easy to increase their budget to reach more people. &nbsp;One of my favorite things about Pinterest as an advertising platform is that you can target based on search. Search intent is often correlated with the intent to buy (which is why search marketing is so popular in general).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-consistent\">Be Consistent<\/h3>\n\n\n\n<p>You know from running your Etsy store that building a following and attracting customers on the platform means continually sharing new products and growing your offering. Pinterest is very similar.<\/p>\n\n\n\n<p>You need to consistently <a href=\"https:\/\/www.tailwindapp.com\/smartloop\" target=\"_blank\" rel=\"noopener noreferrer\">share Pins<\/a> and grow your boards to steadily increase your audience.<\/p>\n\n\n\n<p>Through studying our most successful accounts, we\u2019ve discovered that accounts sharing between <a href=\"https:\/\/tailwindapp.com\/blog\/pinterest-myths-debunked\" target=\"_blank\" rel=\"noreferrer noopener\">20-30 Pins a day see the most growth<\/a>. Once accounts go above 50 Pins a day that growth often flatlines. &nbsp;<strong>On average, Tailwind members share 28 Pins per day!<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Tailwind-Pin-Scheduler-300x184.jpg\" alt=\"Screenshot of Tailwind Pin Scheduler\" class=\"wp-image-11026 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/184;\" \/><\/figure>\n<\/div>\n\n\n<p>Tailwind\u2019s Pinterest scheduling tool has helped more than 100,000 bloggers and marketers master Pinterest. With <strong>lightning quick Pin scheduling<\/strong>, a smart calendar that makes sure <strong>every Pin is posted at the best possible time<\/strong>, and <strong>actionable analytics<\/strong>, we make growing on Pinterest easy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nbsp\">&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/how-to-promote-your-etsy-shop-pinterest-3.jpg\"><img decoding=\"async\" data-pin-description=\"Ever wondered how to promote your Etsy shop on Pinterest? These tips will have you making the most of your efforts on Pinterest in no time.\" data-pin-title=\"Etsy on Pinterest 101: How to Promote Your Shop\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/how-to-promote-your-etsy-shop-pinterest-3-200x300.jpg\" alt=\"Photo of handmade blue clay earrings on a blue background with the title of the blog post and Tailwind logo.\" class=\"wp-image-23879 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to effectively promote your Etsy shop on Pinterest with these actionable tips and tricks. Discover the power of Pinterest for reaching high-income households and Gen Z users, and how to optimize your Pins and boards with targeted keywords. Increase your sales and followers with the help of Tailwind&#8217;s free keyword finder tool and smart scheduling tool. Plus, get expert insights from successful Etsy sellers on using Pinterest as a search engine marketing platform. Start growing your Etsy business on Pinterest today!<\/p>\n","protected":false},"author":85,"featured_media":2657,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[18,4],"tags":[19,47],"class_list":{"0":"post-2647","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-ecommerce","8":"category-pinterest","9":"tag-etsy","10":"tag-selling-on-pinterest","12":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Promote Your Etsy Shop on Pinterest [UPDATED] - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Learn how to effectively promote your Etsy shop on Pinterest with these actionable tips and tricks. Discover the power of Pinterest for reaching high-income households and Gen Z users, and how to optimize your Pins and boards with targeted keywords. Increase your sales and followers with the help of Tailwind&#039;s free keyword finder tool and smart scheduling tool. Plus, get expert insights from successful Etsy sellers on using Pinterest as a search engine marketing platform. Start growing your Etsy business on Pinterest today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-promote-your-etsy-shop-on-pinterest\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Your Etsy Shop on Pinterest [UPDATED]\" \/>\n<meta property=\"og:description\" content=\"Learn how to effectively promote your Etsy shop on Pinterest with these actionable tips and tricks. Discover the power of Pinterest for reaching high-income households and Gen Z users, and how to optimize your Pins and boards with targeted keywords. Increase your sales and followers with the help of Tailwind&#039;s free keyword finder tool and smart scheduling tool. 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