{"id":2701,"date":"2023-05-08T14:58:00","date_gmt":"2023-05-08T20:58:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-use-hashtags-on-pinterest-dont\/"},"modified":"2025-07-25T18:30:40","modified_gmt":"2025-07-26T00:30:40","slug":"how-to-use-hashtags-on-pinterest-dont","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont","title":{"rendered":"How to Use Hashtags on Pinterest (Don&#8217;t!)"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-please-note-pinterest-has-updated-the-way-hashtags-work-on-pinterest-please-see-the-latest-recommendations-for-hashtags-on-pinterest-here\"><em><strong>Please Note: Pinterest has updated the way hashtags work on Pinterest. <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/course\/pinterest-and-hashtags\">Please see the latest recommendations for hashtags on Pinterest here.<\/a><\/strong><\/em><\/h3>\n\n\n\n<p>Hashtags seem to be all the rage. On Twitter you can use hashtags to talk about trends with people around the globe. On Instagram you can use up to 30 to get discovered by fellow Instagrammers with similar tastes. Now even <a href=\"https:\/\/www.postplanner.com\/how-to-use-hashtags-on-facebook\">Facebook has jumped into the hashtag game<\/a>. With so many other social platforms utilizing them, this raises the big question, \u201cShould you use hashtags on Pinterest?\u201d<\/p>\n\n\n\n<p>The short answer: NO. Well. That <em>was<\/em> true. <em><strong><a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/course\/pinterest-and-hashtags\">Until this now. Read the absolute latest on using hashtags on Pinterest here.<\/a><\/strong><\/em><\/p>\n\n\n\n<p>While it\u2019s tempting to cross utilize our <a href=\"https:\/\/tailwindapp.com\/blog\/hashtags-on-instagram\">favorite Instagram feature<\/a> on Pinterest, we have to caution you. Do not use hashtags on Pinterest. &nbsp;Not only will they induce a headache figuring them out, they could hurt your promotion efforts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/hashtags-on-pinterest-do.png\" alt=\"How to use hashtags on Pinterest - what marketers need to know. #pinterestmarketing #pinteresthashtags\" class=\"wp-image-11512 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pinterest-discourages-hashtags\"><b>Pinterest Discourages Hashtags <\/b><\/h2>\n\n\n\n<p>Don\u2019t just take our word for it. After some misinformation was spread about hashtags, <a href=\"https:\/\/about.pinterest.com\/en\/advertising-standards\">Pinterest<\/a> set the record straight:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cHashtags don\u2019t work on Pinterest like they do on other platforms\u2014they don\u2019t help you track what\u2019s trending and they can confuse Pinners. If you do include a hashtag, try using your business name or tagline.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>While brands like Nike could use a million hashtags to describe their brand, they instead only use one <a href=\"https:\/\/www.pinterest.com\/pin\/516084438527072708\">branded&nbsp;tagline&nbsp;hashtag<\/a>&nbsp;on their Pins. In fact, Pinterest is so adamant you refrain from a hashtag binge, they won\u2019t let you run an ad with more than one hashtag in the description.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-maximize-engagement-with-tailwind-s-pin-scheduler\">Maximize Engagement with Tailwind\u2019s Pin Scheduler<\/h2>\n\n\n\n<p>Using hashtags on Pinterest might not always be the best strategy, but consistent pinning at the right times is! <a href=\"https:\/\/www.tailwindapp.com\/pinterest\/scheduling-and-publishing\">Tailwind\u2019s Pin Scheduler<\/a> ensures your content reaches your audience when they\u2019re most active, without relying on hashtags.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pinterest-is-a-search-engine\"><b>Pinterest is a Search Engine <\/b><\/h2>\n\n\n\n<p>On most social networks, the goal of hashtags is to connect you to users talking about a related topic. Think about it. When there&#8217;s something newsworthy going on, you go to Facebook or Twitter to see what people are saying. You do NOT go to Pinterest. As we&#8217;ve said before, <a href=\"https:\/\/tailwindapp.com\/blog\/pinterest-is-not-social-media\">treating Pinterest like any other social network is a big mistake<\/a>. Pinterest has a powerful search engine built into the user experience. From discovering that ideal dinner recipe to scouring the Internet for the perfect wedding dress to mapping out a tiny house, Pinners search out new content every day.<\/p>\n\n\n\n<p>Focus on capturing more search traffic by creating beautiful Pins with vibrant keyword rich descriptions. Doubling down on strong Pinning strategies will go much farther in marketing your business, and our <a href=\"https:\/\/tailwindapp.com\/blog\/what-makes-a-great-pin\">guide to creating great Pins<\/a> will help you do exactly that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-watch-out-for-the-misleading-information\"><b>Watch Out for the Misleading Information<\/b><\/h2>\n\n\n\n<p>As you know, you can&#8217;t trust everything you find online. &nbsp;Pinterest searches on Google are filled with misleading or just plain outdated information out there. Due to how Google&#8217;s algorithm curates content, your results often include popular content from several years ago.<\/p>\n\n\n\n<p>One of the top articles Google highlighted in our &#8220;How to use hashtags on Pinterest&#8221; search was this. Check out the date on this article:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/old-pinterest-hashtags-article.png\" alt=\"Pinterest Hashtag post from 2014\" class=\"wp-image-11064 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Pinterest trends have changed a lot since 2014. In the life of social media, that\u2019s eons! Vet your sources and seek out the most up to date information.<\/p>\n\n\n\n<p>As an official <a href=\"https:\/\/business.pinterest.com\/en\/pinterest-marketing-partners\">Pinterest Marketing Developer Partner<\/a>, we take extra measures to ensure we are giving you the most accurate \u2013 and Pinterest approved \u2013 strategies possible. It\u2019s a point of pride to cut through the <a href=\"https:\/\/tailwindapp.com\/blog\/pinterest-myths-debunked\">Pinterest myths<\/a> and provide only the best, most up to date information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-nbsp-get-more-engagement-on-your-pins\"><b>How to&nbsp;Get More Engagement on Your Pins<\/b><\/h2>\n\n\n\n<p>We know you are here to increase your Pin performance. You\u2019re probably wondering, \u201cIf not hashtags, then what works?\u201d<\/p>\n\n\n\n<p>Did you know that <strong>Tailwind for Pinterest members grow their Pinterest 2.5X faster than those who signup for Tailwind and never become paying members<\/strong>. &nbsp;Our Smart Schedule makes sure your Pins go out at the best possible times for engagement, and our time-saving tools like the Tailwind Browser Extension allow Tailwind members to Pin 28 times per day on average whilst actually saving time!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-start-your-free-trial-by-signing-up-with-pinterest\">Start your free trial by signing up with Pinterest!<\/h3>\n\n\n\n<div class=\"tailwind-signup\" style=\"background-color: #cc2127; border-bottom: 5px solid #a31116; box-shadow: 0 4px 8px 0 rgba(0,0,0,0.2), 0 3px 10px 0 rgba(0,0,0,0.19); color: white; padding: 15px 32px; cursor: pointer; text-align: center; display: inline-block; font-family: Arial,sans-serif; font-size: 25px;\" data-cta=\"signup_with_pinterest\" data-page=\"\u201chow-to-use-hashtags-on-pinterest-dont\u201d\">Signup with Pinterest<\/div>\n\n\n\n<p><em>*No credit card required<\/em><\/p>\n\n\n\n<p><strong><em>Love this post? Pin it to share!<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/hashtags-on-pinterest-do-pin.png\" alt=\"How to use hashtags on Pinterest - what marketers need to know. #pinterestmarketing #pinteresthashtags\" class=\"wp-image-11513 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the truth about using hashtags on Pinterest, including why it&#8217;s not recommended by the platform and how to maximize engagement with Tailwind&#8217;s Pin Scheduler. Learn from a trusted Pinterest Marketing Developer Partner.<\/p>\n","protected":false},"author":85,"featured_media":2705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-2701","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-pinterest","9":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use Hashtags on Pinterest (Don&#039;t!) - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover the truth about using hashtags on Pinterest, including why it&#039;s not recommended by the platform and how to maximize engagement with Tailwind&#039;s Pin Scheduler. Learn from a trusted Pinterest Marketing Developer Partner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Hashtags on Pinterest (Don&#039;t!)\" \/>\n<meta property=\"og:description\" content=\"Discover the truth about using hashtags on Pinterest, including why it&#039;s not recommended by the platform and how to maximize engagement with Tailwind&#039;s Pin Scheduler. Learn from a trusted Pinterest Marketing Developer Partner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-08T20:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-26T00:30:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/hashtags-on-pinterest.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melissa Megginson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melissa Megginson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont\"},\"author\":{\"name\":\"Melissa Megginson\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/b3773835f50dc66205be0c3afe1865d7\"},\"headline\":\"How to Use Hashtags on Pinterest (Don&#8217;t!)\",\"datePublished\":\"2023-05-08T20:58:00+00:00\",\"dateModified\":\"2025-07-26T00:30:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont\"},\"wordCount\":730,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/hashtags-on-pinterest.png\",\"articleSection\":[\"Pinterest\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont\",\"name\":\"How to Use Hashtags on Pinterest (Don't!) - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/hashtags-on-pinterest.png\",\"datePublished\":\"2023-05-08T20:58:00+00:00\",\"dateModified\":\"2025-07-26T00:30:40+00:00\",\"description\":\"Discover the truth about using hashtags on Pinterest, including why it's not recommended by the platform and how to maximize engagement with Tailwind's Pin Scheduler. Learn from a trusted Pinterest Marketing Developer Partner.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont#primaryimage\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/hashtags-on-pinterest.png\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/hashtags-on-pinterest.png\",\"width\":1200,\"height\":728,\"caption\":\"A bright yellow roller coaster against a turquoise sky with the text: \\\"How to use HASHTAGS ON PINTEREST (DON'T!)\\\" and a small \\\"tailwind\\\" logo in the bottom left corner, highlighting Pinterest SEO strategies.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-hashtags-on-pinterest-dont#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Hashtags on Pinterest (Don&#8217;t!)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"name\":\"Tailwind Blog\",\"description\":\"Pinterest marketing info for small businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\",\"name\":\"Tailwind\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"width\":512,\"height\":512,\"caption\":\"Tailwind\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tailwind\\\/\",\"https:\\\/\\\/x.com\\\/TailwindApp\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/b3773835f50dc66205be0c3afe1865d7\",\"name\":\"Melissa Megginson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g\",\"caption\":\"Melissa Megginson\"},\"description\":\"Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest &amp; Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.\",\"sameAs\":[\"http:\\\/\\\/tailwindapp.com\"],\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/author\\\/melissa\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Use Hashtags on Pinterest (Don't!) - Tailwind Blog","description":"Discover the truth about using hashtags on Pinterest, including why it's not recommended by the platform and how to maximize engagement with Tailwind's Pin Scheduler. Learn from a trusted Pinterest Marketing Developer Partner.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont","og_locale":"en_US","og_type":"article","og_title":"How to Use Hashtags on Pinterest (Don't!)","og_description":"Discover the truth about using hashtags on Pinterest, including why it's not recommended by the platform and how to maximize engagement with Tailwind's Pin Scheduler. Learn from a trusted Pinterest Marketing Developer Partner.","og_url":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont","og_site_name":"Tailwind Blog","article_publisher":"https:\/\/www.facebook.com\/Tailwind\/","article_published_time":"2023-05-08T20:58:00+00:00","article_modified_time":"2025-07-26T00:30:40+00:00","og_image":[{"width":1200,"height":728,"url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/hashtags-on-pinterest.png","type":"image\/png"}],"author":"Melissa Megginson","twitter_card":"summary_large_image","twitter_creator":"@TailwindApp","twitter_site":"@TailwindApp","twitter_misc":{"Written by":"Melissa Megginson","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont#article","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont"},"author":{"name":"Melissa Megginson","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/b3773835f50dc66205be0c3afe1865d7"},"headline":"How to Use Hashtags on Pinterest (Don&#8217;t!)","datePublished":"2023-05-08T20:58:00+00:00","dateModified":"2025-07-26T00:30:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont"},"wordCount":730,"publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/hashtags-on-pinterest.png","articleSection":["Pinterest"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont","url":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont","name":"How to Use Hashtags on Pinterest (Don't!) - Tailwind Blog","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont#primaryimage"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/hashtags-on-pinterest.png","datePublished":"2023-05-08T20:58:00+00:00","dateModified":"2025-07-26T00:30:40+00:00","description":"Discover the truth about using hashtags on Pinterest, including why it's not recommended by the platform and how to maximize engagement with Tailwind's Pin Scheduler. Learn from a trusted Pinterest Marketing Developer Partner.","breadcrumb":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont#primaryimage","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/hashtags-on-pinterest.png","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/hashtags-on-pinterest.png","width":1200,"height":728,"caption":"A bright yellow roller coaster against a turquoise sky with the text: \"How to use HASHTAGS ON PINTEREST (DON'T!)\" and a small \"tailwind\" logo in the bottom left corner, highlighting Pinterest SEO strategies."},{"@type":"BreadcrumbList","@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest-dont#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tailwindapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Use Hashtags on Pinterest (Don&#8217;t!)"}]},{"@type":"WebSite","@id":"https:\/\/www.tailwindapp.com\/blog\/#website","url":"https:\/\/www.tailwindapp.com\/blog\/","name":"Tailwind Blog","description":"Pinterest marketing info for small businesses","publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tailwindapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tailwindapp.com\/blog\/#organization","name":"Tailwind","url":"https:\/\/www.tailwindapp.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","width":512,"height":512,"caption":"Tailwind"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tailwind\/","https:\/\/x.com\/TailwindApp"]},{"@type":"Person","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/b3773835f50dc66205be0c3afe1865d7","name":"Melissa Megginson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g","caption":"Melissa Megginson"},"description":"Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest &amp; Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.","sameAs":["http:\/\/tailwindapp.com"],"url":"https:\/\/www.tailwindapp.com\/blog\/author\/melissa"}]}},"_links":{"self":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/2701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/comments?post=2701"}],"version-history":[{"count":0,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/2701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media\/2705"}],"wp:attachment":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media?parent=2701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/categories?post=2701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/tags?post=2701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}