{"id":2764,"date":"2017-05-30T16:11:27","date_gmt":"2017-05-30T22:11:27","guid":{"rendered":"https:\/\/twprod.wpengine.com\/the-one-instagram-hashtag-strategy-that-works-for-anyone\/"},"modified":"2024-09-07T16:54:52","modified_gmt":"2024-09-07T22:54:52","slug":"the-one-instagram-hashtag-strategy-that-works-for-anyone","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/the-one-instagram-hashtag-strategy-that-works-for-anyone","title":{"rendered":"The One Instagram Hashtag Strategy That Works for Anyone"},"content":{"rendered":"

\"This<\/p>\n

Imagine Instagram as a huge hotel full of guests. Your Instagram profile<\/a> is just one of millions of rooms somewhere up on the twenty thousandth floor. Sure, your friends may stop in from time to time, but otherwise there’s not much going on.<\/p>\n

Where do you go to meet new people? Maybe even find new customers?<\/strong><\/p>\n

Like any good hotel, Instagram has a ton of common spaces – ballrooms, gardens, shops, restaurants, dog parks, and conference rooms – but on Instagram, these common spaces are hashtags. There’s a hashtag for nearly every clique, mood, emotion, aesthetic, and interest on Instagram, so you should be able to find the exact people you’re looking for – you just have to find\u00a0the right hashtag.<\/p>\n\n\t\t\n\t\tThere's a hashtag for every interest, mood & aesthetic on Instagram - you just have to find it.\t<\/span>\n\n\t\n\t\t\n\t\tClick to Tweet<\/span>\t\t\n\t\t\n\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t<\/span>\n\t\t<\/i>\n\t\t<\/span>\n\t\t<\/span>\n\n<\/a>\n\n

With the right hashtag strategy you’ll be finding the perfect tags for every post, and by using\u00a0them you’ll reach more of the right people. What’s more, those people will be just the right people to help you drive your business objectives, whatever they may be. Sounds good, right? To help you get there we’ve put together this comprehensive 5 step Instagram hashtag strategy guide<\/strong>.<\/p>\n

*If you need to start with the basics we’ve got you covered too with ->\u00a0How to Use Hashtags on Instagram<\/a>.\u00a0<\/em><\/p>\n

Step 1 – What Am I Trying to Achieve?<\/h2>\n

Define Your Business Objective<\/h3>\n

Here’s what Instagram for Business have said about choosing hashtags.<\/p>\n

\"Instagram

Instagram for Business<\/p><\/div>\n

“When developing content we recommend focusing on your business objective or goal rather than hashtags. Having a growth strategy that targets the right audience is essential to success on Instagram.”<\/em><\/p>\n

This is great advice that points to a fundamental truth about marketing, that it’s rarely successful when\u00a0it reaches everybody, and more often successful when it reaches the right people with the right message.<\/p>\n

If your business objectives require you to reach new people, as opposed to people who already know about you,\u00a0then\u00a0hashtags will be an important part of your Instagram marketing strategy<\/a>. How important? Really important. According to Track Maven<\/a>, Instagram posts that use hashtags get more interactions (likes and comments), with posts containing 9\u00a0hashtags performing best (More than 2.5x as well as posts using just 1 hashtag).<\/p>\n

\"How

“While engagement starts to decrease after this peak (of 9 hashtags), posts with more than nine hashtags still have higher engagement than posts with fewer than eight hashtags. This suggests that on Instagram, it\u2019s always better to err on the side of more hashtags rather than fewer.” – Track Maven<\/p><\/div>\n

Business objectives that benefit from a hashtag strategy:<\/strong><\/p>\n