{"id":2894,"date":"2017-07-14T15:51:31","date_gmt":"2017-07-14T21:51:31","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-and-where-to-add-instagram-hashtags\/"},"modified":"2025-09-25T10:41:54","modified_gmt":"2025-09-25T16:41:54","slug":"how-and-where-to-add-instagram-hashtags","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-and-where-to-add-instagram-hashtags","title":{"rendered":"How and Where to Add Instagram Hashtags (Before or After Posting)"},"content":{"rendered":"
\n
\"How<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Hashtags are a powerful tool for getting your content and business discovered on Instagram. Still, when we analyzed Tailwind member activity, we found that 27% are using two or fewer hashtags when various studies that show using nine or more<\/a> is optimal for success.<\/p>\n\n\n\n

Could that be because Instagram<\/a> is supposed to be pretty – and having all those hashtags in your caption is just – well – not?<\/p>\n\n\n\n

Or maybe it’s because it’s hard to know which hashtags to use and when? If that’s the case, check out this article.<\/a> Then come back with your list.<\/p>\n\n\n\n

Maybe it’s because of the hassle. Having to type in nine or more hashtags for every post is just another step is what is already a manual, tedious process for marketers.<\/p>\n\n\n\n

So, how is a person to add Instagram hashtags so people can find their posts but not in such a way as to detract from the beauty of the feed? And, how can we remove the hassle?<\/p>\n\n\n\n

First things first, though. Are you team #inthecaption or team #inthecomment? Watch me and Melissa duke it out on Facebook Live, or if you prefer to read – skip ahead!<\/p>\n\n\n\n