{"id":3143,"date":"2018-01-02T14:00:01","date_gmt":"2018-01-02T20:00:01","guid":{"rendered":"https:\/\/twprod.wpengine.com\/5-ways-to-develop-a-killer-community-on-instagram\/"},"modified":"2025-04-27T18:22:25","modified_gmt":"2025-04-28T00:22:25","slug":"5-ways-to-develop-a-killer-community-on-instagram","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/5-ways-to-develop-a-killer-community-on-instagram","title":{"rendered":"How to Build an Engaged Instagram Community"},"content":{"rendered":"\n
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This is a guest post from Aby Moore of You Baby Me Mummy.<\/a><\/p>\n\n\n\n

Instagram can inspire us. Its visual impact transports us to far-flung places. We can escape the rain on the school run, to feel just for a moment, the warmth of the sun on our faces. It can help us remember special times in our lives and share them with the world.<\/p>\n\n\n\n

It\u2019s this ability to transport us which holds huge power for those who know how to use it properly and who are prepared to put the effort in to make it work.<\/p>\n\n\n\n

Besides the visual nature of the platform, its pull for me, and many others, is community. As with most of the other social media platforms, friends are made, collaborations ignited, and communities are built.<\/p>\n\n\n\n

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What is an Instagram Community?<\/h2>\n\n\n\n

An Instagram community <\/strong>is a network of engaged followers, collaborating accounts and invested users who believe in your brand and support your efforts.<\/p>\n\n\n\n

It’s much more than a follower count! In fact, you can have well under 10,000 followers on Instagram<\/a> and have a thriving Instagram community.<\/p>\n\n\n\n

That makes the whole process of how to grow a community on Instagram a little more complex than just gaining followers.<\/p>\n\n\n\n

This development of a strong Instagram community is such a vital part of growing your blog and your business. Without community you might attract readers, but you won\u2019t develop fans.<\/p>\n\n\n\n

So how do you build a community on Instagram that engages with your content?<\/p>\n\n\n\n

Let\u2019s break it down into the five main areas you need to nail in order to build a killer community on Instagram<\/a>.<\/p>\n\n\n\n

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1. Design Your Feed<\/h2>\n\n\n\n

Most important of all, it has to be beautiful\/attractive\/striking (insert any positive adjective related to aesthetics!). While some accounts succeed with less-than-brilliant images, these are the exception \u2014 so do yourself a favor and concentrate on the look and theme of your Instagram feed<\/a> first.<\/p>\n\n\n\n

To attract the right Instagram community, your feed should look cohesive<\/strong>. It should be consistent with your brand. Whether that means always using an accent colour, a style of photography, or even a feeling that all the images evoke; there has to be something to hold all of them together. The last thing you want is for it to look like 20 different people are posting to your feed.<\/p>\n\n\n\n

When people first land on your Instagram profile<\/a> they will only take a few seconds to decide whether to follow you or not. Remember you\u2019re only as good as your last nine pictures!<\/p>\n\n\n\n

Spend some time improving your photo-taking skills with our iPhone photography tips<\/a>!<\/p>\n\n\n\n

Don\u2019t feel you need to spend a fortune on equipment, however. There are some incredible accounts featuring iPhone only photos! <\/p>\n\n\n\n

Pay attention to the lighting, finding interesting angles, getting the focus right, using the rule of thirds<\/a> and you will be well on your way to an aesthetically pleasing, cohesive feed<\/a> that appeals to your Instagram community page.<\/p>\n\n\n\n

Bonus Tip: Use Tailwind\u2019s 9-grid preview<\/a> to see how your images will look together before you even schedule them.<\/p>\n\n\n\n

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2. Share Yourself With Your Community<\/h2>\n\n\n\n
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Among all of your tips on how to build a community on Instagram, this one\u2019s a big one.<\/p>\n\n\n\n

Being real is becoming increasingly important on social media. <\/p>\n\n\n\n

People want to follow authentic people online, as this \u2018realness\u2019 allows them to feel connected<\/strong>. <\/p>\n\n\n\n

Your message is more likely to resonate with them and in turn, this will help you to develop the all-important know, like, and trust factor.<\/p>\n\n\n\n

Don\u2019t be afraid to share emotion, both positive and negative in your captions<\/a>. <\/p>\n\n\n\n

Shared emotion helps people connect with you. I always see a greater engagement rate when I share things that are from the heart. <\/p>\n\n\n\n

People want to feel less alone and sharing your experiences helps them feel just that.<\/p>\n\n\n\n

They want to be entertained, connected, feel better about themselves, and share their views, so tap into these emotional needs. <\/p>\n\n\n\n

This exchange builds a connection that Instagram communities thrive on.<\/p>\n\n\n\n

Share your story, give value and community will follow.<\/p>\n\n\n\n

For an example of how to grow an Instagram community through authenticity, look to Jenna Kutcher<\/a>!<\/p>\n\n\n\n

Jenna has built a thriving community with her raw, honest realness. She tackles topics her community cares about – like body image, motherhood and how to set goals and chase dreams.<\/p>\n\n\n\n

Her honest, truthful perspective is so relatable to her following, and it shows!<\/p>\n<\/div>\n\n\n\n

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https:\/\/www.instagram.com\/p\/B8uvpghpKB5<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n