{"id":3291,"date":"2017-12-18T14:00:57","date_gmt":"2017-12-18T20:00:57","guid":{"rendered":"https:\/\/twprod.wpengine.com\/the-ultimate-instagram-planner\/"},"modified":"2025-09-25T10:59:04","modified_gmt":"2025-09-25T16:59:04","slug":"the-ultimate-instagram-planner","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/the-ultimate-instagram-planner","title":{"rendered":"The Ultimate Instagram Planner Is Here!"},"content":{"rendered":"\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-11924\" src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/blog-post-header-the-ultimate-instagram-planner.png\" alt=\"The Ultimate Instagram Planner\" width=\"1024\" height=\"512\">As you set your 2018 marketing goals, have you figured out where Instagram fits in?<\/p>\n\n\n\n<p>A well-defined goal on Instagram is much more than &#8220;Post something often enough that my IRL friends know I&#8217;m alive and my online friends know what I&#8217;m up to professionally.&#8221; I know, because I&#8217;ve tried it. \ud83d\ude42<\/p>\n\n\n\n<p>My lack of progress on Instagram (and maybe yours, too?) cannot be blamed on a lack of information. There are even&nbsp;<a href=\"https:\/\/learn.tailwindapp.com\/tailwind-instagram-101-webinar\/\" target=\"_blank\" rel=\"noopener noreferrer\">free courses<\/a>, <a href=\"https:\/\/tailwindapp.com\/blog\/category\/instagram-marketing-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog posts<\/a>, and&nbsp;<a href=\"https:\/\/learn.tailwindapp.com\/tailwind-instagram-challenge\/\" target=\"_blank\" rel=\"noopener noreferrer\">challenges<\/a>&nbsp;right here on this blog! So many great ideas covering everything from setting up a great profile to making the most of all the video options available on Instagram.<\/p>\n\n\n\n<p>So, what holds us back from REALLY making Instagram work? While we need the information, could it be that what we really need is a reasonable, easy-to-follow plan?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-ultimate-instagram-planner-to-the-rescue\">The Ultimate Instagram Planner to the Rescue!<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><a href=\"https:\/\/promotions.tailwindapp.com\/instagram-planner\/?medium=cta&amp;source=blog&amp;campaign=instagram-signups&amp;content=instagram-planner\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/ultimate-instagram-planner.png\" alt=\"The Ultimate Instagram Planner - Get yours now!\" class=\"wp-image-11918 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><figcaption class=\"wp-element-caption\">Get your Ultimate Instagram Planner Now!<\/figcaption><\/figure>\n<\/div>\n\n\n<p>By following our new planner, you&#8217;ll have fresh and fun ideas about what to post to keep your audience engaged, but you&#8217;ll also have easy-to-follow action items and tips to help you make progress each month &#8211; without even a hint of overwhelm!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-post-on-instagram-and-when\">What to Post on Instagram &#8211; and When<\/h2>\n\n\n\n<p class=\"p1\"><a href=\"https:\/\/www.tailwindapp.com\/instagram\/instagram-planner\" target=\"_blank\" rel=\"noopener noreferrer\">Plan<\/a> in advance for upcoming events and holidays to post about and the hashtags you\u2019ll need&nbsp;to ace them. Beyond that, what overall topics, applicable to most any brand, are on the minds of your followers right now? We&#8217;ll give you those, too &#8211; so you can reach people with topics they care about now. For example, in January:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New Years Day (1st):<\/strong> #nyd #newyears #newyearsday #newyearscelebration<\/li>\n\n\n\n<li><strong>MLK Day (15th):<\/strong> #mlk #mlkday #ihaveadream #martinlutherkingjr<\/li>\n\n\n\n<li><strong>Motivation:<\/strong> #strong #motivationmonday #grind #hustle #ambition<\/li>\n\n\n\n<li><strong>Tax &amp; Financial Information:<\/strong> #money #taxes #success #business<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-improve-your-instagram-marketing-with-a-tip-of-the-month\">Improve Your Instagram Marketing with a Tip of the Month<\/h2>\n\n\n\n<p class=\"p1\">A unique, and often fun tactic to keep your Instagram account fresh and growing. You might be surprised by what makes an impact.&nbsp;For example, in January:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add some branding to your posts.<\/strong> Whether a custom filter, brand colors, or a subtle logo, make your posts instantly recognizable.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-big-instagram-strides-with-simple-action-items\">Make Big Instagram Strides with Simple Action Items<\/h2>\n\n\n\n<p class=\"p1\">Skip the overwhelm when you make small changes throughout the year! Improve your Instagram marketing with action items that can make a big difference. For example, in January:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover the best times to post to Instagram based on when your followers are most likely to engage by signing up for a free Tailwind account. <a href=\"https:\/\/tailwindapp.com\/blog\/introducing-tailwind-for-instagram-scheduling-and-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Try posting with our SmartSchedule<\/strong><\/a> to save time and help you to maximize the engagement you get from every post.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p><strong>?&nbsp;Pin me:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/pinterest-the-ultimate-instagram-planner-200x300.png\" alt=\"The Ultimate Instagram Planner. Successful Instagram marketing starts with a plan. Grab your FREE Instagram Planner to make this your best year ever on Instagram! #instagrammarketing #instagrammarketingtips #instagramstrategy #marketingstrategy\" class=\"wp-image-11925 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you set your 2018 marketing goals, have you figured out where Instagram fits in? A well-defined goal on Instagram is much more than &#8220;Post something often enough that my IRL friends know I&#8217;m alive and my online friends know what I&#8217;m up to professionally.&#8221; I know, because I&#8217;ve tried it. \ud83d\ude42 My lack of &hellip;<\/p>\n","protected":false},"author":4,"featured_media":3292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[24,34],"tags":[],"class_list":{"0":"post-3291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-instagram","8":"category-member-resources","10":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ultimate Instagram Planner Is Here! - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/the-ultimate-instagram-planner\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Instagram Planner Is Here!\" \/>\n<meta property=\"og:description\" content=\"As you set your 2018 marketing goals, have you figured out where Instagram fits in? 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